With radio advertising, you have between 30 and 60 seconds to appeal to your target audience. In order to succeed, you must quickly get the listeners’ attention and provide them with an informative proposal that’s relevant to them.
But to do this, you have to know what stations your target demographic listens to, when they’re listening and how you’ll present your particular products and services. Feeling overwhelmed? There’s no need. Franchise Fame is here to help you overcome all of these challenges.
Hire us today and our franchise marketing team will get to know you, your business and your ideal customer profile. This will encompass their age, hobbies, and income. We’ll then use the information provided to identify your target demographic.
Don’t forget, certain demographics listen to particular radio stations at specific times to hear content that appeals to them. Our team will perform research and identify which stations are right for you in terms of geographical coverage area, content and popularity. We’ll also ensure you purchase the right airtime. Remember, it’s in your best interests to run adverts at times when your audience is most likely to be paying attention. For instance, while they’re driving their children to school or having their lunch break at work.
On top of this, you’ll need to ensure that your advert’s script is consistent with your overall brand messaging – you can use our branding services to guarantee this. The aim is to create an advertisement that’s original and creative and which will capture the imagination. But don’t worry, our experts will make radio advertising simple for you.
Advertising on the radio is less expensive than you might think. It simply involves a script, sound design and a voice actor as well as professional editing. As a result of this, using radio to promote your business isn’t a financially risky or unviable option.
Further to this, radio advertising compliments other offline marketing techniques, in addition to digital marketing initiatives. How exactly does this work? Upon request, we will perform services such as local SEO marketing and direct mail in the same regions and local areas in which your radio adverts are running for optimal results.
Some franchisors overcomplicate their adverts and make it difficult for their audience to understand or fully take in what they’re saying. Thankfully, we’ve been performing advertising for franchises for years, and we know how to avoid cliches, be distinctive and capitalise on simplicity. We’ll help you avoid common mistakes.
Your advertisement will be purely audio-based - the possibilities of this are truly endless.
Radio advertising is one of the most cost-effective ways of getting your brand out there.
Our team will determine when, on which stations and how often to run your adverts.
You’ll get the assistance you need to develop adverts that will capture the imagination.
Listeners have emotional attachments to their regular radio stations - your offers will hold more weight.
Unfamiliar with the costs associated with radio advertising? Let us give you a clear estimate – just fill out the form on this page. One of our friendly franchise marketing advisors will contact you to discuss your needs.
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