Naturally, you want to attract new customers to your business in order to encourage them to buy the products and services you’re providing. But why use television advertising? Recent studies suggest that 94.5% of individuals watch television every week.This encompasses all genders, as well as 95.6% of people who fall under the A, B and C1 social grades – those who are expected to have higher incomes and are therefore more likely to be able to purchase what you’re offering.
By advertising on TV, you’ll provide your business with immediate access to a truly substantial audience. But to make the most of this extremely popular medium, you’ll need an effective strategy…
Channels must be chosen. The content of your advert has to be decided upon. The way in which you’ll present your products and services will need to be finalised. If you have limited experience in the field, it will be very difficult for you to get the best value for your money or even find the time to complete all the associated tasks. However, you don’t have to do all of this by yourself – let Franchise Fame help you.
While it would be reasonable to assume that advertising on TV would either be outside of your price range or take all of your marketing budget, this isn’t the case. It’s true that national advertising can be extremely expensive, but regional and local advertising isn’t. Plus, in your case, it will be far more effective!
Just imagine. You’re a prospective customer looking for particular products or services in your local area or region and then you see one on television. It’s likely that you’ll follow up on this. But don’t forget, most television adverts are only between 10 and 60 seconds in length. To attract these individuals, you’ll need an original advert. One that has a high-quality script featuring memorable lines, professional standard editing and superior acting. Concerned that you won’t be able to achieve this? Rest assured that our team has the expertise to assist you.
Keep in mind that television advertising is most effective when it’s combined with digital marketing as well as offline promotional techniques. For example, if you had TV adverts running in a specific region or area, we could also implement a direct mail marketing strategy or arrange radio advertising in that same area. These initiatives would then be combined together to have a huge impact.
AdSmart is a revolutionary approach to TV advertising from Sky. It now levels the playing field so that franchise businesses from all industries and of all sizes can benefit from the unmatched impact of TV.
With AdSmart, different and more targeted adverts can be shown to different households watching the same programme. This means you capture the attention of the right audience at the right time. And ultimately, it means that franchise businesses like yours can now advertise on 100s of the nation’s favourite channels.
This is an award-winning platform that allows you to select households based on factors such as age, location and affluence. AdSmart’s precision drastically reduces associated costs, making TV advertising possible for practically every business. In fact, over 2,000 businesses have used TV as a medium to advertise for the first time simply because of AdSmart. And the results speak for themselves.
Television advertising isn’t simple. If you want to succeed, you’ll need the resources and expertise that we can provide - choose Franchise Fame.
Television advertising is widely trusted and thought to be expensive - viewers will assume your products are high-quality.
Can’t afford national advertising? This won’t be an issue. We’ll target specific regions instead.
If your adverts are distinctive enough, they’ll be successful in the short and long term.
We’ll use your ideal customer profile to identify the channels that are perfect for you.
You don’t need to understand all the complexities because we can handle them for you.
Want us to handle your TV advertising? No problem! Just enter your details into the contact form on this page and one of our dedicated franchise consultants will contact you.
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