What Do Franchisors Look For in a Franchisee?

Every franchisor will have a set of criteria and personal qualities that they will evaluate prospective franchisees against to ensure that they find the “perfect fit” for their organisation. This franchisee buyer persona contains the full attributes of their ideal franchisee.  Although the franchise-buying process involves both franchisees and franchisors, and should be looked at … Continued

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How to Start a Courier Franchise Business

Although old-fashioned letters are still the domain of banks and other institutions, the market for parcel delivery services is booming. According to research, the number of e-commerce users in the UK is expected to reach nearly 60 million by 2025. That’s a staggering number and it means that there will be an ever growing need … Continued

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How to Prepare For a Franchise Interview

If you have researched different franchise opportunities and settled on one or two of these, the next part of the process is to go through the interview with the franchisor. Although many prospective franchisees may find this step quite daunting, remember that it is a two-way street where both parties get to know each other … Continued

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How Can AI Technologies Influence Your Marketing Strategy?

With most franchisors having internal marketing departments, you will be well aware that this task has been highly labour-intensive until now. Over the past few years, and especially the last few months, there’s been a rise in artificial intelligence (AI) tools. Siri and Alexa aside, many franchisors already use AI in their marketing efforts in … Continued

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Which Industries Are Most Likely to Franchise?

In the UK, the franchise industry, although unregulated, is extensive and it’s expected to see continued growth over the coming years. If you currently run a business and want to know what are the most common franchise industries or you’re a prospective franchisee doing their homework, you’ve come to the right place. In this article, … Continued

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The Ultimate Due Diligence Checklist for Future Franchisees

The process and prospect of buying into a franchise is an exciting one. However, prospective franchisees are advised to carry out a due diligence process to avoid letting their emotions cloud their judgement. If you’ve heard about due diligence as a necessary step in your research process but aren’t sure what it means, you’ve come … Continued

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Franchise Training: The Most Common Questions Answered

Franchisors who sell their franchise opportunities to prospective franchisees often offer a range of benefits that come with the package. There is usually a mix of training and support, marketing and advertising, business development, location build and outfitting, recruitment, financing and payroll and a whole lot more. When you are evaluating different franchise opportunities, you … Continued

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Complete Email Marketing Guide for Franchises

Franchisors have a dual job when it comes to marketing. On the one hand, they market to their customers. On the other hand, they market to prospective franchisees. One of the best ways to achieve this dual objective is through email marketing. The reason behind this is simple: it’s a highly effective way of building … Continued

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How to Open a Coffee Shop Franchise in the UK

If you’ve always dreamed of opening a coffee shop in the UK, you may have been drawn to the business concept for a number of reasons. You may always have wanted to be your own boss, manage your own time, get involved in your community and have the independence that few businesses offer that coffee … Continued

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