![date icon]( "date icon")
11th September, 2023-
![date icon]( "date icon")
7 minutes to read
A PPC Strategy for Franchises
Franchise pay-per-click (PPC) is an essential element of the franchise marketing mix. Paid ads help franchisors in a dual way. Firstly, they can attract quality leads in the form of prospective franchisees. And secondly, they can attract new customers to their current franchise network to ensure that the business thrives. Having the right franchise PPC … Continued
![date icon]( "date icon")
31st July, 2023-
![date icon]( "date icon")
6 minutes to read
How to Plan an Email Marketing Campaign for Franchises
Over half of the world’s population receives emails on a daily basis. And it’s no wonder that that’s the case. Email is a proven method for improving a business’ return on investment, strengthening brand credibility and loyalty as well as boosting sales. If you’re a franchise owner who has struggled with creating your email campaigns, … Continued
![date icon]( "date icon")
18th July, 2023-
![date icon]( "date icon")
6 minutes to read
Exploring Effective Types of Email Campaigns for Your Franchise
If you’re about to turn your business into a franchise or you’re an existing franchise owner who would like to spice up your marketing efforts, one thing is for sure. And that is that you need effective email marketing ideas to propel your business forward. Email marketing strategies are a highly effective form of communicating … Continued
![date icon]( "date icon")
7th June, 2023-
![date icon]( "date icon")
6 minutes to read
How Can AI Technologies Influence Your Marketing Strategy?
With most franchisors having internal marketing departments, you will be well aware that this task has been highly labour-intensive until now. Over the past few years, and especially the last few months, there’s been a rise in artificial intelligence (AI) tools. Siri and Alexa aside, many franchisors already use AI in their marketing efforts in … Continued
![date icon]( "date icon")
3rd May, 2023-
![date icon]( "date icon")
7 minutes to read
Complete Email Marketing Guide for Franchises
Franchisors have a dual job when it comes to marketing. On the one hand, they market to their customers. On the other hand, they market to prospective franchisees. One of the best ways to achieve this dual objective is through email marketing. The reason behind this is simple: it’s a highly effective way of building … Continued
![date icon]( "date icon")
19th April, 2023-
![date icon]( "date icon")
7 minutes to read
Social Media Marketing Tips For Franchises
One of the major selling points franchisors offer their prospective franchisees is a marketing budget which is used to market franchisees’ businesses locally. This budget and the associated marketing collateral or assets help a franchisee get on with what they do best and leave the marketing to the franchisor. This is why many franchisors have … Continued
![date icon]( "date icon")
14th February, 2023-
![date icon]( "date icon")
6 minutes to read
How To Build a Local Marketing Strategy for Franchises
Your franchise marketing strategy wouldn’t be complete without local marketing for franchises. And there are several reasons for this. Firstly, your franchisees operate at community levels, really getting to know their customers and communities. This means that if you target your local marketing strategy for franchises, your franchise business will reap the rewards. There’s a … Continued
![date icon]( "date icon")
8th February, 2023-
![date icon]( "date icon")
6 minutes to read
The Importance of Local Marketing for Franchises
Here’s a fun fact: “near me” or “close by” searches have grown by 900%+ over the 2015 to 2017 period and they continue to grow. With most franchises having a physical store or location and with most customers looking for products or services you offer online, how are you taking advantage of online marketing for … Continued
![date icon]( "date icon")
6th January, 2023-
![date icon]( "date icon")
6 minutes to read
How to Maintain a Good Franchise Reputation Online
No business wishes to be in a position of having to deal with mistakes and unhappy customers. But the reality is that it happens. Business owners have two options in such cases: ignore or avoid the situation, and deal with it half-heartedly. Alternatively, they can respond and address concerns promptly and directly, which will ultimately … Continued
