E-mail marketing remains a vital tool that helps you stay in contact with recipients on a regular basis. Unsure of what it is?
Simply stated, it’s the process of sending electronic messages which promote your brand, franchise opportunities, services, and products. But you’ve got to make a positive first impression. If a recipient sees an email and doesn’t like the subject, they won’t even attempt to read it, and that’s only if your email gets through to their inbox.
This is where Franchise Fame comes in. Our marketing for franchises extends to the expert application of email marketing. We’ve developed tried and tested promotional strategies that are sure to break through to your target audience. To learn more about what we can offer you, keep reading!
We’ve been providing specialist marketing for franchises for years. As a result, we know that in order to grab the attention of recipients, emails must contain strong calls to action, striking colours, and memorable language. Our refined advertising strategies will give you a significant advantage over your competition. But how will we send out these emails?
Mailchimp, drip emails and email automation can all be used for B2B email marketing purposes too. Instead of painstakingly reaching out to each of your existing franchisees personally, you can ask us to carry out internal email marketing campaigns that provide them with updates and news. This will take a load off your shoulders, and give you a chance to spend more time focusing on other important parts of the business.
Franchise Fame has the tools, resources and personnel to help you with your communications. By working with us, you’ll be teaming up with experts in the fields of digital marketing for franchises and B2B email marketing. Rest assured that our specialists have the experience required to meet all of your unique needs.
You may be thinking that it might be more convenient to ask one of your employees to do all the email marketing on your behalf. But what guarantees do you have that the campaign will be effective, the latest industry trends will be adhered to, as well as tracking and monitoring the success of the campaign will be in place? It's important to realise that implementing email campaigns correctly requires extensive knowledge. By working with us, we won’t just assign one email marketer to you, we’ll commit our full resources in order to help you achieve your goals. Choose us as your email marketing agency today!
Want our help with other kinds of digital marketing? We specialise in a wide range of digital marketing services. Best of all is that if you do not know what exactly you are after, we will discuss your needs and business objectives and carefully plan franchise marketing campaigns that will support you through achieving those. We are also social media ad gurus, local SEO wizards, and that's not all!
Your mails will be comprehensively proofread and tested before they are delivered.
Just tell us what audience you want us to target - we’ll do the rest.
We’ll produce striking designs that will grab the readers’ attention in an instant.
When combined with other campaigns, the effectiveness of digital marketing skyrockets.
Potential franchisees and customers are more likely to choose brands that distribute personalised correspondence.
Want us to handle your email marketing? Have a question concerning the way you send emails, or perhaps how to increase your open or click-through rate? All you’ve got to do is enter your details into the contact form on this page and ask us. We won’t bite, we promise!
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Mailchimp is an email marketing platform that enables the instant mass distribution of emails to a substantial number of individuals. It can also be used to send newsletters, automate emails, and collect leads.
It could be argued that the key benefit of Mailchimp is its mailing lists. These lists can be divided into specific groups of recipients, and then custom emails can be created for each group. For example, there could be one mailing list for potential clients and one list for current franchisees. They can then both be contacted at the mere click of a button. It’s for this reason that Mailchimp is a perfect option for both external and internal email marketing.
The Mailchimp system includes a number of analytical tools. These enable us to closely monitor the performance of email campaigns and make adjustments as necessary. For instance, we’d be able to tell how many subscribers have opened your emails, which links are proving popular, the number of individuals who unsubscribed after a given round of emails, as well as how the response you’re receiving compares to the industry average.
Automated emails are sent based on predefined rules created using collated data. This data could be a birthday or an anniversary date, that can be stored and then used to send a perfectly timed email that makes a client or franchisee feel appreciated. Remember, this level of personalisation has been proven to resonate with recipients – it doesn’t matter whether they’re a potential customer, prospective franchisee, or current franchise partner.
Drip campaigns are a form of email marketing automation. Essentially, the technique involves the distribution of pre-created targeted marketing emails to specific recipients in the event they set off a ‘trigger’ or perform a certain action. This trigger could be almost anything – clicking on a link, a date, a product purchase, or a booking.
Here’s an example: many drip campaign users often set up an email that is immediately sent out after a new customer first books a service with them.
This normally acts as a personalised welcome email. Did you know that a recent study showed that the open rate for a welcome email is almost 60%? This is just one reason why drip emails are becoming more popular and – our franchise marketing consultants are experts – in this field.
These kinds of campaigns need to be carefully planned, written, and arranged. Because once they’re implemented, the emails become automated.