Want to attract aspiring entrepreneurs who are looking for remarkable franchise opportunities? The pay-per-click online advertising platform Google Ads, otherwise known as ‘Google AdWords’, is an excellent option. Google is the most popular search engine in the world. It’s estimated that the search engine processes 1.2 trillion searches every single year – that’s 40,000 searches every second! Thus it’s the perfect platform for you to use.
You’ll find that the main difference between Google Ads and other advertising options is the situation in which the adverts are shown. For instance, if an ambitious business person was looking for a franchise opportunity, they would in all likelihood type a search query into Google.
When the search results are returned, a number of ads from companies offering franchise opportunities would appear near the top of the list.
However, these wouldn’t be seen as invasive by the searcher, as they’d actually help them find what they’re looking for.
It’s important to realise that it can be difficult to get the most out of the Google Ads platform if you don’t have the experience or an in-depth understanding of how it functions. The algorithm behind the platform is complex and changes are rolled out all the time. However, there’s a simple solution. Just use the right digital marketing agency…
By choosing Franchise Fame as your Google AdWords company, our team will create online adverts that are guaranteed to reach your target audience: prospective franchisees or end clients for your existing franchisees. To find out more about how exactly our marketing for franchises works, keep reading.
Our experts have extensive experience with Google Ads, and we’ll be able to create a custom marketing plan for you. But in order to do this, we’ll first need to understand your particular requirements. After you’ve described these for us, we’ll work closely with you to develop realistic targets that align with your budget. These aims will include, but won’t be limited to, a set number of clicks, impressions, site visits, and conversions.
To ensure you have the best possible customer experience we’ll assign you a personal franchise marketing consultant. Our specialist will monitor your Google adverts on your behalf and analyse the data to identify what’s working and what isn’t. This will allow us to quickly discover what the most effective strategy is in your specific case. Soon enough you’ll have increased traffic and receive more applications from prospective franchisees. Which other Google Ads company will offer you such personalisation?
The key benefits of Google Ads are the speed at which new adverts can be implemented, as well as their visibility. Once you’ve spoken to our franchise marketing consultants about your goals, we’ll quickly be able to arrange for adverts to start appearing in searches. Simply stated, you’ll make an instant impact for an instant cost. Thanks to Google’s own tools it is incredibly easy to track spend and conversions and in this way return on investment too.
Further to this, we’ll be able to accurately measure the performance of your adverts. This will encompass how many users have clicked on them, the number of leads they’ve generated, how much traffic has been directed to your site as a result of Google Ads and more. These analytics in conjunction with our experience with digital marketing for franchises will enable us to efficiently optimise your adverts for maximum effect.
Concerned that you’ll be charged every time someone sees one of your adverts? Don’t be. You’ll only pay when a user clicks on one of your ads and loads your website. This means that you can be sure all of the money you spend on Google Ads will raise the profile of your brand.
Of course, it should be remembered that using Google Ads won’t improve your search rankings in the long term. To achieve that you’ll need to use our organic SEO service. However, with the right platform you will be able to have an immediate impact and ensure your company’s franchise opportunities are the first proposals that a business person sees.
Choose Franchise Fame as your Google Ads management company, and our team will give you the results you want, while also freeing up your time so you can focus on running your business. We’ll monitor the performance of your adverts, and adjust them as necessary to give you the best possible return on your investment.
Want us to handle your Google Ads campaigns? Need help with an existing campaign that did not perform as expected? Contact us today by filling in your details in our easy-to-use form. We will gladly answer any questions, advise you or audit your campaigns. We are here to help!
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