Local search engine optimisation is a technique that enables you to raise the online profile of your business in a certain area. This service shouldn’t be confused with our organic SEO service. Here’s why…
Local search engine optimisation takes into account specific geographical locations. Imagine that you’re a prospective client and you’re looking for a business in your area. It would only be natural to submit a search that includes the service you are after, as well as the name of the location you are based in. A search engine like Google would then return results relevant to that particular local area for you, displaying local results through Google Business Profile. Thus, if you want your franchisees’ outlets to be one of the first entries that potential customers see, you’ll need to carry out local SEO.
Organic SEO, on the other hand, uses your website to raise your ranking for all other searches which don’t include geographical locations. It’s important to realise that local and organic SEO are of equal importance and to get the best results, you’ll need to use both.
There’s compelling evidence that proves local SEO is vital for both you and your franchisees. As a matter of fact, recent studies have shown that approximately 46% of all Google searches include local search terms – that’s just under half your target audience! On top of this, around 72% of people who search for local businesses proceed to visit the establishment in person while roughly half will go to an outlet within just 24 hours after they first submitted a search.
But you must understand that in order to carry out successful local search engine optimisation, you’ll need the right experience and tools. You’ll also have to be aware of how to apply both onsite and offsite SEO – the adjustment of elements such as keywords and content on your website, as well as the implementation of backlinks from another site.
Feeling overwhelmed? Don’t worry, the solution is simple. The easiest way to ensure that your franchise SEO has a positive impact is by using an acclaimed digital marketing agency like Franchise Fame. We’ll handle it all on your behalf.
We’ll work closely with you to set your franchisees up with their own localised websites, content, and listings on Google. They’ll also need to be added to any business directories for their area. Everything created will remain consistent with your brand. Of course, before we undertake any actions, we’ll first sit down with you and talk through exactly what your requirements are. You’ll be able to take this opportunity to tell us your budget too. We’ll then formulate a bespoke local SEO plan designed to suit your unique needs.
You should know that we’ll communicate with your franchise partners directly. We’ll use their knowledge of their areas and target audience to create rich, informative content that raises their visibility. Furthermore, we’ll give both you, and them, a direct line to our franchise marketing team, so you can get any questions about our local SEO for franchises answered.
As part of the process, our experts will perform in-depth research to determine what keywords are being used by prospective customers to find businesses that are local to them. This will enable us to stay on top of the constant updates that engines such as Google make to their search algorithms as well. In addition to this, if you would like us to, our seasoned experts will be prepared to adjust any existing content that you or your franchisees have, so it’s search engine optimised.
Using our digital marketing for franchises ensures that your franchisees don’t miss out on a significant amount of traffic, and therefore revenue. As your partners earn more money they’ll be able to expand further. Due to this, the overall awareness of your brand will be greatly enhanced.
What’s more, if your franchisees know that you’re going to help them with search engine optimisation in their local area, they won’t be tempted to try to take care of it themselves. This will enable you to maintain control over the image of your brand as a whole and keep everything consistent. Don’t forget, if you were to leave your franchisees to their own devices, you’d have no guarantee that they wouldn’t invest in poorly designed, barely functional Google Business Profile pages, which when viewed by customers, could potentially harm your franchise network’s reputation. Make use of our local SEO for a franchise to prevent this from happening.
We specialise in marketing for franchises. Our professionals have over 100 years of collective experience, and they’re ready to give you the benefit of their accumulated expertise. We’ll assist you with your local SEO needs, and help your franchisees get ahead of their local competition.
Not sure where you stand with local SEO? Not sure if you even have a Google Business Profile listing? Worry not, our franchise marketing consultants are here to help! All you need to do is enter your question and details in the form on this page and we will contact you right away.
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