Social Media Ads for Franchises – Connect With Your Target Audience
There are approximately 4.2 billion social media users around the world - that’s roughly 50% of the world’s population!
There are approximately 4.2 billion social media users around the world – that’s roughly 50% of the world’s population! It’s estimated that up to 15 people create brand new social media accounts every second. Thus, by using social media marketing, you’ll be able to advertise your business to an enormous number of prospective franchisees or end clients. But what exactly is it?
In the simplest terms, social media marketing is an advertising technique that enables you to raise awareness of your brand, drive traffic to your website, and therefore, increase the number of applicants for your franchise opportunities. This marketing is carried out on the most prominent social media platforms such as Facebook, Instagram, YouTube, LinkedIn and Twitter and encompasses posts usually featuring text, images, videos or links.
But it should be remembered that in order to effectively perform social media marketing, you can’t just act spontaneously. You have to identify what content will resonate with users, who your ideal target audience is and then attract them to your brand. Plus, you must understand the importance of the timing and frequency of posts.
It can take years to truly get to grips with social media marketing. Thankfully, you don’t have to do it yourself – choose Franchise Fame as your social media marketing agency, and we’ll take care of everything for you.
Before we can begin, our franchise marketing consultants will first need you to describe your business goals and objectives, as well as your buyer persona. Following this, we’ll be able to identify which social media platforms are right for you. The options include Facebook, Twitter, Instagram, YouTube and LinkedIn, to name but a few. Then, once a decision has been made, we’ll formulate a strategy. This plan will cover the type of content we’ll create on your behalf, as well as the frequency, timing and variation of posts.
Once our marketers have started to implement your bespoke plan, they’ll keep a close eye on the performance of every single social media post. By carrying out this analysis, we’ll be able to determine what’s working, and what isn’t. We’ll then efficiently make any necessary adjustments to ensure you get the best possible return on your investment. Bear in mind that the Franchise Fame team consists of professionals who specialise in specific social media platforms. For instance, we have marketers whose talents are perfect for writing short, catchy posts on Twitter, in addition to consultants who can prepare photos and engaging reels for Instagram. We also have knowledgeable social media ad specialists who can boost posts to increase following and engagement or create intricate campaigns for lead generation purposes.
You should also know that these social media marketing techniques can be used for recruitment of potential new franchisees or to generate leads for your existing network of franchisees. Just tell us exactly what you need!
Consistent engagement with prospective franchisees on social media is vital for any franchisor. We’ll keep your accounts constantly updated and make your proposals more visible to potential applicants who are looking for pathways to financial independence. Rest assured that the opportunities you’re offering will be among the first they see.
Moreover, after you ask us to perform franchise marketing on social media for you, you’ll see an increase in inbound traffic to your website. This will occur either organically or through paid ads as the posts we create are liked and shared throughout the Internet. But it’s not just you that we can assist. On top of providing content for your main brand account, we can also help your franchisees establish a solid social media presence in their local areas. This will enable your partners to grow their customer bases and therefore stimulate the growth of your franchise as a whole. This will in turn enhance the overall awareness of your brand.
We’ve been performing marketing for franchises for many years we’ve got a proven track record. As a matter of fact, our team has over 100 years of total experience combined. And you can take advantage of our strong grasp on the industry. We’re an affordable alternative to in-house marketers who may not have the professional background needed to get you the results you desire and deserve. Remember, by using us instead of an employee, you won’t have to invest in expensive digital marketing tools as well as add to your payroll.
Want us to handle your social media marketing or perhaps want to know how to improve the following and engagement on any of your social media profiles? All you’ve got to do is fill in the form on this page and get in touch. We would love to help!
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