Excellent IT Support. Websites with seamless booking systems. Gaming licences. These are just some of the factors that contribute to making entertainment franchises successful. Sign an agreement and your franchisor will provide specialist assistance with every single one.
A franchise serves to mitigate what would normally be a risk-ridden path into a new industry with an unknown brand name and no support system in place. You’ll be entering a network with a pre-existing supply chain and an established, loyal customer base. What’s more, the business model you take from your franchisor has been proven to be sustainable. You’ll be on solid ground, a step ahead of your competition.
For franchises in the entertainment industry, branding is everything. It allows their owners to take advantage of their franchisor’s hard-earned reputation and pushes them several steps up the ladder to success. Having customers see your business name and recognise it as standing for entertainment excellence is priceless.
Your venture will begin with an application to a franchisor of your choosing. There are many franchise opportunities for you to decide between and you should take your time and identify the brand which best fits you. Don’t forget, regardless of whether you’re interested in pursuing child entertainment franchises or family entertainment franchises, a lack of experience in the sector won’t play against you. Franchisors are looking for business-savvy individuals with high aspirations who will carry their trade name with pride.
With an agreement in place, you’ll be free to start planning. Not sure which venue is most appropriate for your endeavour? Many franchisors in the industry will not only help you identify a building but also actually perform an in-depth analysis to determine its suitability. Bear in mind, depending on the particular franchise you purchase, it could be needed for you to house escape rooms or have large open areas perfect for group activities.
In addition to assistance with your venue, you’ll be given a direct line to suppliers who are able to offer you equipment at reduced rates as well as licensing for the games and activities you’ll be delivering to your clients. Comprehensive training for you and any supervisors you employ will also be provided.
You’ll then be left to run your enterprise as you see fit.
What franchises in the entertainment industry are right for you? Escape rooms involve customers entering into a specially designed area with a team and then being locked in. They’re then given tasks to complete to find the key and “escape”. Also, there are businesses which provide play and challenge areas where clients will need to take part in certain activities and accomplish goals within a set time period. Both of these are suitable for whole families and involve travelling to a specific venue. But the highest-grossing entertainment franchises are ones that have found ways to give their customers a complete experience remotely…
The latest advancements in technology have resulted in functioning virtual reality (VR) tools. Customers are able to purchase headsets which then allow them to have a similar experience to fans who actually travel to venues for events while staying in their own home. The most significant advantage of this is that businesses aren’t restricted by the capacity of a respective building. They can sell unlimited tickets as those clients who’re using VR won’t take up any physical space.
Moreover, research suggests that e-sports has become one of the most profitable fields in the entertainment industry. Millions of viewers regularly tune in remotely to observe professional video game players compete against each other. The best part? The costs of putting this on display is relatively low compared to traditional events.
Don’t think you have the experience to take on the marketing challenges associated with entertainment franchises? That’s not a problem. Most franchise agreements include the supply of target advertising campaigns, promotional materials and brochures as well as instructions on how to properly utilise prominent social media sites. You’ll be completely set.
When you go to seek start-up funding for your new franchise, you’ll find that the investors you speak to will be prepared to give it to you. This isn’t always the case with independent businesses. They’re seen as a far riskier prospect than kids’ entertainment franchises for example, because they have no track record of success. There’s no guarantee that their original plan will work and this will discourage a bank from getting involved. While you’ll have the kind of detailed model they want to see.
There’s no reason why these business opportunities should daunt you. Your franchisor will send you to an intensive training course so you can be educated on how to run your new business in the entertainment sector. These programmes have resulted in many successful franchisees and you’ll be the next on that list.
The Detective Project is a popular and growing events company that specialises in creating crime scene investigation and forensic science scenarios.
Full of Beans Fitness & Sports Coaching delivers physical activity programmes designed for children aged between two and eleven.
Pop Up Play Village enables both parents and children to take part in fun, developmental role-play sessions suitable for birthday parties, weddings, and so on.
The HZ Entertainment enterprise includes two of today’s most popular entertainment brands – Hamsterzorb and Inflatable Photo Booth.