What press kits are used for?
Press kits are used by a wide range of industry organisations when they would like to present company or organisational news to the public. Through news and media outlets, organisations typically use press kits for product or service launches, mergers and acquisitions, company news and special events such as news conferences.
What items should be included in a press kit?
Those just starting out in navigating the media landscape may be wondering what to include in a press kit. Some examples of materials may include the following:
- Organisational story/About us section
- Mission and vision
- Company facts
- Social statistics
- Partnerships and case studies
- Testimonials and interviews
- Branding (visual assets) including brand spelling or pronunciation
- Your core team
- Press releases and coverage
- A media email address
- Awards and recognition
- Charity and non-profit work
- Social media accounts and information
- Quotes from relevant key members of the organisation
- Boilerplate
- Frequently Asked Questions
How do you create a press kit for a franchise business?
If you would like to know how to create a press kit for your business, particularly your franchise business, the following steps outline the process in brief:
- Determine the purpose of your press kit. Will you use it for promoting an event, introducing a new product/service or introducing a new business partner, for example?
- Choose whether your press kit will be available as a downloadable PDF or whether you will be featuring it online on your website (which means it is more easily adaptable).
- Prepare your brand story/about us section, mission and vision statements, etc.
- Have your team biographies readily available with relevant quotations from the right team members.
- Identify facts associated with your franchise that you would like to make public.
- Collect and organise information related to any awards or nominations your franchise business has received.
- Gather past press releases and make them easy to access. Ensure that your press releases feature valuable and newsworthy information.
- Showcase your work within your community through visuals and testimonials.
- Ensure that all your visual materials such as logos, images and videos are consistent in terms of your brand. Also have different variants of visual materials in terms of size for suitability for a wider audience.
- Emphasise other examples of media features.
- Showcase satisfied customers and/or franchisees.
- Ensure that you feature the contact details of a specially designated press contact in your organisation.
- Once your media kit has been prepared, make sure to double-check all the information and proofread it for any minor typographical or grammatical errors. It’s critical that the information you put out to the public is accurate and that you are comfortable with the fact that it will be made publicly available.
