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While it’s true that online marketing is now more popular and widely used, offline marketing remains an invaluable tool for both you and your franchisees. It encompasses methods such as direct mail, printing, branding, and much more. All of which have been proven to raise brand awareness.
Don’t forget, offline marketing techniques complement online marketing methods. Using one doesn’t mean you can’t use the other as well. In fact, by utilising both, you’ll give yourself the best possible chance of success. However, it will be difficult for you to organise online and offline marketing campaigns all by yourself – this is where Franchise Fame comes in. We’ll handle the logistics so you have time to focus on your operation.
To maximise the effectiveness of your offline marketing efforts, we’ll need a clearly defined buyer profile. The precise nature of this profile will depend on your particular needs. Are you looking for a suitably skilled prospective franchisee? Or potential customers for your existing franchise partners? Once you’ve told us what you’re after, we’ll get to work creating the perfect online and offline marketing mix for you. Keep in mind that this custom strategy will be developed to suit your current budget.
Today, many businesses don’t use direct mail. But it’s still an incredibly effective method – it’s estimated that direct mail has a response rate that is up to 30 times higher than that of email. Simply stated, you’ll be able to enjoy less competition while benefiting from an increased number of responses.
But it should be remembered that developing and then implementing a direct mail marketing strategy is a complex task. You’ll have to purchase the correct packaging, arrange the shipping, determine where you should send the mail, and so on. Thankfully, you won’t have to shoulder the load alone. Our franchise marketing professionals have extensive experience with direct mail and know exactly how to help you. We’ll make sure that your correspondence is compelling, personalised, and contains strong calls to action that customers will respond to.
We’re able to provide you with a broad range of printing and binding services. Get leaflets, flyers, brochures, business cards, and more, and then distribute them.
Captivating, tangible visual content like leaflets and flyers remain appealing to potential buyers. Especially if they feature powerful, rich, and informative messages. You could use them to showcase the many benefits of joining your franchise network. Or you could point out the perks of your franchisees’ remarkable products and services.
On top of this, you could make use of our instruction manual printing and provide vital documentation to your franchise partners. Want to enhance your existing manuals? This is included in our internal marketing and communication services.
Your branding determines how prospective franchisees and potential customers view you – it’s more than just a logo. Due to this, it’s imperative that you maintain a consistent brand identity across your entire network. This includes everything from the uniforms your employees wear, to the brochures you distribute. It’s for this reason that you should utilise our expert branding and corporate identity services. We can help you build your brand by designing logos, developing guidelines, and creating strategies that align perfectly with your desired brand identity.
Our offline franchise marketing isn’t limited to the services mentioned above. If you require a different type of marketing service, just let us know. We work with many trusted, reputable partners who can deliver the results you’re looking for.
Don’t let marketing distract you from your business. Enlist Franchise Fame today and you’ll be able to focus all your attention on your franchise network, while we undertake offline marketing on your behalf. We will make the entire process easy for you.
Our team of seasoned marketers has over 100 years of collective experience. We know all of the potential obstacles and how to avoid them. We are also very well acquainted with which channels and strategies are most effective and how you can utilise these to your advantage to optimise your chances of success and help your business grow. Moreover, in the long term, choosing us will actually cost you less than hiring a permanent employee!
Also bear in mind, we don’t just specialise in offline marketing techniques – you can take advantage of our specialist digital marketing ,too.