Branding – Create a Memorable Brand Identity
At a time when so many franchisors are attempting to find new franchisees, professional standard business branding services are more vital than ever.
In simple terms, our branding and corporate identity services enable franchisors like yourself to present potential franchisees and customers with a unique image. It’s a given that they’ll both make a snap judgement of your business based on your brand. The questions they’ll ask themselves will include – how recognisable is it? How do you stack up against your competitors? What’s unique about the products and services you offer?
Your business’s ability to stand out from the crowd is particularly important to potential franchisees. This is because it will directly impact the ease with which they’ll be able to establish themselves under your umbrella. If your brand is unique and instantly recognisable, they’ll know that they can set up in practically any territory and still succeed.
Once you’ve enlisted Franchise Fame, we’ll get the ball rolling by researching your target audience, and designing a brand identity that appeals to them.
A key step that must be taken is the definition of a value proposition. This is essentially a promise of value, and how it should be delivered and communicated. Once your proposition has been defined, you’ll be able to set clear brand-wide guidelines that all of your franchisees will follow.
Why is this vital? Inconsistent logos and messaging can cause potential buyer and customer confusion – something that you want to avoid at all costs. Thankfully, our franchise marketing team consists of experts who specialise in branding. These professionals will offer you assistance with business, product, and service name development, as well as messaging statements, guidelines, marketing collateral, designs, and so much more.
Once your brand identity has been created, it will only be natural for you to want to start using it! For instance, you’ll be able to incorporate your newly designed logo into your instructional manuals, in addition to flyers, and brochures. But you may not have the necessary equipment or capacity to do this. If this is the case, don’t be concerned, as Franchise Fame can also provide specialist printing and binding services. Need help distributing these materials too? We’ll be happy to develop a direct mail marketing strategy on your behalf as well. This type of plan is perfect for targeting your ideal franchise buyer.
On top of this, our digital marketing team can ensure that your branding remains consistent online too. This will encompass your landing page, website, social media posts, and more.
The team at Franchise Fame has over 100 years of collective experience. Accordingly, our professionals can offer you premium branding services. There aren’t any obstacles we haven’t encountered before when it comes to developing brand identities - we’ll overcome them all for you.
Compelling logo designs can be difficult to develop - we’ll handle this for you.
With a clear brand identity, you’ll find it easier to build a strong reputation.
Ensure that all of your existing franchisees represent your brand accurately.
We’ll design your brand identity so that it attracts your ideal franchise buyer.
Our team knows what pitfalls you need to avoid in order to be successful.
Want us to handle your branding? Our design and UX specialists are ready to start working on your project. Simply fill in your details and we will contact you right away!
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