Business Franchises

Sandler Training Franchise

Sandler is the world’s largest sales training and consulting organisation, utilising a distinctive, non-traditional selling system and highly effective sales training methodology.

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Min. investment


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Total investment


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Funding support

Assistance available
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Franchise Fees

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Level of expertise

Beginner to Senior

About Sandler Training UK

Sandler has been operating for more than 50 years, recently celebrating its 15th year in the UK after establishing a base in 2003. The franchisee network is 32-strong and operates in the business, training and management consulting sector. Today, the brand has over 270 offices, providing instruction in more than 15 languages and 30 countries around the world. Over 30,000 people are trained in over 500,000 hours of training each year.

What They Offer

Sandler is the world’s largest sales training and consulting organisation, utilising a distinctive, non-traditional selling system and highly effective sales training methodology. All this has helped thousands of salespeople and sales managers take charge of the process. Sandler is all about reinforcement to deliver long-term behavioural change.

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The Franchise Offering

A Sandler Training franchise will receive training and consulting help with a wide range of businesses from blue chip companies to local SMEs. The ever-expanding offering allows its franchisees to work in the way they want to with the companies they want to support. As a franchisee, you’ll have the opportunity to build and own a business, achieve a work/life balance, earn and make a difference.

The brand’s reinforcement training model provides the opportunity for recurring revenue through private and public courses in sales, leadership or sales consultancy. Additional revenue opportunities arise from upselling and cross-selling assessments, executive coaching and technology solutions. As your own boss, you can determine whether or not you’d like to build a practice with employees.

Who Are They Looking For?

Do you have a background in sales, marketing or management? This means you can draw on personal experience to help you grow. The brand is looking for individuals who are motivated by having a positive impact on businesses, want a strong work/life balance, are driven and determined, action-oriented, are seeking flexibility, are interested in building a business that’s a saleable asset with high potential for financial earnings, etc.

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The Cost

The Sandler Training franchise opportunity starts with an investment level of an initial fee of £55,000. It’s also recommended that you have at least three months of working capital to see you through the launch process. It’s also worthwhile to know that you’re highly likely to get quick returns on your investment as, on average, Sandler trainers in the UK make £210,000 per year.


Funding your Sandler Training franchise business does not have to be difficult. You can always approach a lender, who in most cases, will be able to fund up to 70% of your capital requirements. Remember that this will be subject to the presentation of your business plan, your creditworthiness and your income levels. However, most lenders look favourably on franchisee operations as they tend to be much more stable and are less risky as opposed to independent startups.

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Training and Support

The initial training you’ll get at Sandler will have a one-week training in Baltimore, which is ten follower by intensive training at Sandler’s head office in Oxfordshire. Some of the assistance you’ll get includes one year’s subscription to an email tool (with content for formulating marketing campaigns and newsletters). There is also an initial structured plan to help you get off the ground.

But in addition to this, you can also get training with Lisette Howlett, who is one of the brand’s most successful franchisees. There are ongoing training sessions with weekly support during your first year and the peer network for mutual support.

There are up to six regular “Train the Trainer” national and international conferences, which enable the whole network to share and learn best practices. Apart from this, you can take advantage of regular support sessions and get assistance with marketing. Marketing support includes building a fully customisable site, a 90-day marketing plan, social media, local PR and LinkedIn development guidance, marketing collateral and the option to join a bi-weekly marketing training call.

Next Steps

If you’re contemplating pursuing this franchise opportunity, send an enquiry and request further information. It’s easily done – fill out this form and submit it. It will take just seconds.

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