Cleaning Franchises

Maid2Clean Franchise

Maid2Clean offers home cleaning services that include domestic housekeeping, general cleaning and ironing.

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Min. investment


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Total investment


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Funding support

Assistance available
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UK & Ireland
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Franchise Fees

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Level of expertise

Beginner to Senior

About Maid2Clean

Maid2Clean is a domestic cleaning recruitment franchise and not a domestic cleaning franchise. It was founded in 1993 to help improve people’s lives. Owing to the high demand for these services, which continuously outstrip supply that is forecast to continue indefinitely, the Maid2Clean business model is tried and tested. Over 100 franchisees have already built a sustainable residual income with 18,500+ cleans per week, over one million regular cleans every year and a 90% repeat business rate. The parent company currently has 90 franchisees across the UK and Ireland and it is looking to grow by offering you the ability to enjoy running your business remotely and even from overseas. Sounds like a good opportunity? It certainly is. Here’s what else you can enjoy as a Maid2Clean franchisee.

What They Offer

Maid2Clean offers home cleaning services that include domestic housekeeping, general cleaning and ironing. They also include one-off spring-cleans and regular, weekly cleans. In an effort to maintain high standards across the network, the Maid2Clean cleaners are accepted following a thorough vetting and training process, before being allowed to work at clients’ premises. 

The Franchise Offering

The Maid2Clean business model is thoroughly established and enables you to earn a residual income while enjoying a flexible work life as you’ll be able to work from home with minimal risk. This is a management franchise which, once you indicate your interest in, you’ll be able to pursue. The process begins with you getting in touch with the head office where you’ll be asked to complete a personal profile document in which you share your skills and experience with the franchisor. At this informal meeting, you won’t need to sign anything then, apart from the standard non-disclosure agreement. You will then be given the opportunity to meet and talk with current franchisees to decide if the franchise offering is for you. 

Before getting started, you’ll need to read the comprehensive (400+ pages) operations manual and then attend the full process training at head office. Following this, there will be an operations training at their centre in Nuneaton. You will then get a post-launch visit at your premises, business consolidation follow-up training, and unlimited additional training (if necessary).

The franchisor’s business model is all about simplicity, consistency and uniformity of the brand. Other aspects you can take advantage of include the elimination of unnecessary overheads such as staff costs, equipment costs, cleaning material costs and transportation costs. But in addition to all this, you will trade in an exclusive trading area where you will not compete or overlap with other franchisees. You will also be able to attend regular franchise conferences and business improvement meetings for refresher training and to meet the wider franchisee network. 

Who Are They Looking For?

Maid2Clean is looking for individuals, married couples or civil partnerships to become franchisees. Many of the current franchisees come from a different background and therefore prior industry experience is not necessary. In fact, 55% of the existing franchisees have built their business while still working at their current job. What is important, however, is that you are a self-starter and someone who is motivated to grow your own business and reach financial security to have more control over your desired lifestyle. Other positive attributes include passion, tenacity and hard work to see you to success.

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The Cost

The Maid2Clean franchise is a low-cost entry, high-profit margin and low-investment business. You will have low operating costs that you can take advantage of as well. To find out more about the investment level required, you are advised to contact the Maid2Clean head office.


Funding is a crucial part of getting your Maid2Clean franchise business off the ground and this is where we recommend that you reach out to a lender to help you secure the funding you need. Remember that lenders are much more prone to support a new franchisee than an independent startup owner because of the franchisor’s reputation and proven business model. As a result, you’re likely to be able to secure up to 70% of the total investment costs. Furthermore, you will also need to present the lender with a detailed business plan and the lender’s decision will also be subject to your creditworthiness and income levels.

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Training and Support

Maid2Clean provides all of its franchisees with a highly comprehensive three to five day training course from the outset. You also get the full and detailed operations manual documentation, launch assistance, business plan and ongoing telephone and on-site support thereafter. In addition to this, you will also receive marketing support and you will be trained in closing 85% of the client enquiries that come through for the service. Your training will be provided on a regular and as-needed basis to enable you to become competent and confident in running your own operation. 

The business training consists of the pre-reading of the operations manual and completion of the 27 pre-launch to-do’s; attendance at the Cheshire head office for operations training, which is hands-on and covers the development of your business plan, worker advertising, targeting of clients, obtaining clients, closing clients, managing client and worker database, actual interviewing of workers, managing your accounts, general billing, expediting, filing and administration. 

Meanwhile, refresher courses are available to all franchisees and based on one-day’s training. You are free to attend as many of these as you wish. Finally, there is a visit system training and a visit to your home by the franchisor during the franchise licence process.

Training and support

Next Steps

If you’re contemplating pursuing this franchise opportunity, send an enquiry and request further information. It’s easily done – fill out this form and submit it. It will take just seconds.

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