Established in Manchester in 1984, with over 30 years of franchising experience, Countrywide Grounds Maintenance has 46 independently operated franchise locations covering the entire UK. Owing to the continued success of its franchise networks, the brand has no new franchise territories available. However, you can take advantage of a few resale opportunities, which will be available for a limited time only.
Countrywide Grounds Maintenance grew as an independent business and then chose to pursue the franchising route with the first franchise owner recruited in 1986. The business offers garden maintenance and landscaping services. The grounds maintenance service includes grass cutting, weed killing, tree works, landscaping, hedge cutting, gritting, artificial grass and more. Some of the clients served include schools, business parks, hospitals, housing associations and others. Because grass will always need to be cut and trees trimmed back, this is a recession-proof industry with regular and unwavering demand.
The brand is respected and has full national coverage. Apart from local independent businesses, the company also serves large corporate, national accounts. These are companies which commission work by franchisees on a monthly basis with “irregular extras”. The National Accounts team manages the entire relationship providing one point of contact for the client ensuring a uniform, efficient service is delivered each time. In addition to this, all franchisees have access to an in-house tendering team, which writes and submits tenders both at national and local level, while uncovering new tender opportunities.
According to Countrywide Grounds Maintenance, prospective franchisees interested in resale opportunities require no previous experience in groundskeeping, maintenance, landscaping and more. This is partly owing to the parent brand’s streamlined systems and dedicated back office support. In addition, franchisees will not need to perform the actual grounds maintenance and landscaping work. Rather, they’ll be responsible for leading and motivating teams on the ground in their local territory. But this doesn’t mean you’ll be left on your own. This is because there is a dedicated franchise support team to help guide you at every step. Some of your responsibilities as a franchisee will be to recruit and lead your staff, manage health and safety, control finance, implement local marketing, drive revenue growth, and deliver high quality customer service.
The business model has been designed so that franchisees can build a sustainable, multi-van operation to great heights. Wondering what it will set you back? The investment level is at £44,950 + VAT. But in addition to this, you can expect to enjoy high revenues, with average turnover being in the region of £600,000. What’s more is that a growing number of franchise owners are reporting turnover levels in excess of £1,000,000 per annum. Meanwhile, the largest Countrywide franchise has hit £2,000,000 within their territory. An established office is generally expected to achieve net profits (before franchise owner earnings and finance costs) of around 15% to 20%.
Countrywide Grounds Maintenance has strong working relationships with their finance partners. They have reviewed the franchisor’s business model and can award the highest level of finance available to new franchise owners. This means that as a new franchisee, you could secure bank funding for up to 70% of your investment.
The Countrywide Grounds Maintenance franchisor offers streamlined systems, support from head office and a comprehensive training programme, which ensures you are fully prepared for launch. The comprehensive franchise support package includes marketing, sales, tendering, finance, health and safety and more. The training programme ensures that franchisees are ready for launch. It involves a five-day programme at the Countrywide training centre to enable franchisees to understand the business’ franchise systems, best practices and local marketing techniques. What’s more is that the franchise’s business development managers are at the heart of the franchisee support structure. They conduct weekly calls, regular site visits, business planning etc. Meanwhile, the marketing team helps with lead generation.
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