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TruGreen Professional Lawncare

TruGreen offers tailored lawn care treatments to all its customers, leaving their lawns looking lush and healthy once again.

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Min. investment

£8,400

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Total investment

£27,999

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Funding support

Assistance available
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Coverage

Worldwide
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Franchise Fees

N/A
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Level of expertise

Beginner to Senior

About TruGreen Professional Lawncare

TruGreen Professional Lawncare was established in 1973 in Michigan, USA. Then, 17 years later in 1990, the brand was purchased by ServiceMaster, as it entered the UK market. As a result the brand has over 60 years of franchising experience, making it the largest lawn care brand in the world. With an estimated 23 million UK properties with lawns and this figure rising each year, this is a remarkable opportunity that you don’t want to miss. Especially if you’d like to escape the office and work outdoors. The UK brand currently has a network of 35 franchisees and continues to grow. Ready to explore this opportunity in more detail? Take a look below.

What They Offer

TruGreen offers tailored lawn care treatments to all its customers, leaving their lawns looking lush and healthy once again.

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The Franchise Offering

The TruGreen franchise opportunity enables you to enjoy a healthier, happier career in the great outdoors. As a full-time commitment, the early days of your business will require your dedication and time to your business in order to create and build a solid structure that’s growth-oriented. But the opportunity is truly worthwhile because it’s a year-long business through building up your multi-van business. You not only get the recognition of strong national brand, but your growth potential is unlimited as you will be able to run a fleet of branded vehicles to deliver lawn care services in your local area.

This franchise business opportunity offers reduced risks and the business model maximises the year-round opportunity. With its bespoke business management software, you can keep track of the sales and marketing of your business. This will help you stay on track as you manage your business.

Another perk to this opportunity is that it can only operate during daylight hours on weekdays. This means you will not need to work on evenings, weekends or even bank holidays unless you want to. This type of flexibility can help you achieve the work/life balance you are looking for.

As a franchisee, you can also benefit from the brand’s proven business model, established brand name and franchise support. However, that’s not where it ends. Other perks include:

  • The comprehensive Training Academy, which covers all the business disciplines required to run your lawn care business
  • The complete Starter Pack, which includes what you’ll need to get started. This includes machinery, products, equipment, uniforms, stationery, literature and a TruGreen branded vehicle wrap
  • A pre-planned Marketing Launch including local PR, Google Ads and a leaflet drop
  • The bespoke TruGreen Business Management System, and
  • Unrestricted access to all things TruGreen, including knowledge banks, training academies and corporate events.

If you’re ready to register your interest, you simply need to get in touch with the franchisor. Then, you will have an introductory chat during which you will discuss your motivations for running your own business and where you’ll find out more about the lawn care franchise opportunity. The next step is to have a discovery meeting with the team who will support you, build a customised territory and help you with your business model. After this, you can join for a ride-along where you’ll go out “on the van” with an existing franchisee in order to get a fully immersive experience of the business.

Step five involves the application process. Here, you’ll need to provide a £2,000 deposit to secure your territory before your training academy. Practical training follows next at the Franchise Support Centre in Leicester and there are also some virtual training modules that you can complete from the comfort of your home. At step seven, you will have become a fully fledged TruGreen business owner, receiving a certificate to trade and the PR launch will begin. Your business is now open and you can take advantage of a comprehensive business launch package to help your new business get off of the ground.

Who Are They Looking For?

TruGreen is looking for individuals who want to grow a substantial business. As a result, the brand is looking for those who have ambition and who work hard, those who are adaptable and committed to excellence and those who love working outdoors. Previous experience is not required, although communication and organisational skills will be very useful when you focus on building a loyal customer base. Finally, you need to have the discipline to follow the TruGreen proven business model so that you can thrive in a competitive market.

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The Cost

Ready to show your interest in this franchise opportunity but wondering about the cost? The investment level required to start this business is £28,000.

Funding

In most cases, you will be able to secure up to 70% of your funding requirements. However, there are cases where up to 100% finance is available (subject to status). According to the franchisor, you need to be financially secure while your business finds its feet in the early days.

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Training and Support

TruGreen goes all the way when it comes to the training and support it offers its franchisees. You will first undergo a two-week training academy that will enable you to recognise grass species and lawn diseases to create a bespoke lawn care package to suit your customer. You will also be able to get PA1 and PA6 Chemical Spraying accreditations from Service Master’s resident lawn care expert who has over 40 years of experience.

But that’s not all. You also get technical training, business coaching and unlimited support. Regarding digital marketing, take advantage of a top-performing webpage with all local pages securing page one positions on Google. TruGreen franchisees also have exclusive access to the brand’s business management system, which provides you with all the relevant management information you need to run your business. You will also work closely with the Brand Leader and Marketing Manager as well as get professional guidance of the 40+ team at the Franchise Support Centre.

Training and support

Next Steps

If you’re contemplating pursuing this franchise opportunity, send an enquiry and request further information. It’s easily done – fill out this form and submit it. It will take just seconds.

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