Wetzel’s Pretzels

In 1994, the delectable journey of Wetzel’s Pretzels began with the vision of two passionate entrepreneurs, Rick Wetzel and Bill Phelps. Their first store, nestled in the heart of Redondo Beach, CA, marked the humble beginnings of what would soon become a nationwide sensation. What started as a single store soon transformed into an empire of flavor, and less than two years later, Wetzel’s Pretzels embarked on a franchising journey, inviting others to join their delicious venture.

Today, Wetzel’s Pretzels stands tall with over 350 stores and counting, showcasing the incredible growth and unwavering popularity of this beloved brand. Aspiring franchise owners, this is your opportunity to be part of a legacy rooted in quality, innovation, and mouthwatering indulgence. Join the franchisor in bringing the joy of freshly baked pretzels to communities across the country, making every bite a memorable experience for our customers.

What They Offer

Wetzel’s Pretzels takes pride in delivering a delightful twist to one’s taste buds with their irresistible range of super-premium pretzels, all meticulously crafted from fresh dough and baked in-store. Each bite is a celebration of the brand’s founder’s original vision – a promise that every pretzel served embodies the brand of delicious handheld fun.

The franchisor’s commitment to freshness goes beyond their pretzels. From their mouthwatering Pizza Bitz to their refreshing lemonades, every item on their menu is made with only the freshest ingredients. They believe in the power of simplicity, allowing the pure flavors of their carefully sourced ingredients to shine through in every bite, ensuring an experience that is both satisfying and memorable.

Wetzel’s Pretzels believes in fostering a community of passionate and dedicated entrepreneurs. The franchisor is on the lookout for individuals who embody specific qualities and characteristics that align with their brand ethos. If you possess these traits, you might just be the ideal fit to join this family of franchise owners:

1. Entrepreneurial Spirit: The brand is seeking individuals with an innate entrepreneurial spirit. If you thrive on innovation, embrace challenges, and have a keen eye for business opportunities, Wetzel’s Pretzels welcomes you. Your ability to think outside the box and drive your business forward will be the cornerstone of your success.
2. Passion for Food: A genuine love for food is at the heart of what this brand does. They are looking for franchise owners who share their passion for creating and serving delicious, high-quality snacks. Your enthusiasm for culinary delights will inspire both your team and your customers, ensuring that every pretzel served carries the essence of your passion.
3. Desire to Deliver Joy: Wetzel’s Pretzels is not just about serving pretzels; it’s about delivering joy to every guest. They are in search of individuals who understand the significance of exceptional customer experiences. If you take pride in making people happy, creating memorable moments, and leaving a lasting impression, you possess a vital quality the brand values.
4. Great Leadership Skills: Strong leadership is the backbone of a successful franchise. The franchisor is interested in franchise owners who can lead by example, motivate their team, and foster a positive work environment. Your ability to inspire others, provide guidance, and cultivate a cohesive team spirit will contribute significantly to the overall success of your Wetzel’s Pretzels franchise.
5. Willingness to Follow a Proven System: While the franchisor encourages creativity and initiative, they also value the willingness to follow their proven business system. Adaptability and a readiness to embrace our established methods are key. By combining the brand’s time-tested strategies with your unique perspective, you’ll create a harmonious balance that propels your franchise to new heights.

At Wetzel’s Pretzels, your success story begins with unparalleled support and guidance. As a new franchisee, you can expect a comprehensive array of training and assistance tailored to ensure your venture thrives:

1. Site Selection Expertise

   The franchisor’s seasoned real estate team, armed with 25 years of experience, will collaborate closely with you. Whether identifying potential sites or reviewing your submissions, they ensure they meet the brand’s stringent criteria for success. You won’t be navigating this journey alone; these franchise experts stand by your side throughout the site qualification process and accompany you on market tours as needed.

2. LEAD Award-Winning Training

   Prepare for your Wetzel’s Pretzels venture with the franchise’s LEAD award-winning training, which can be conveniently accessed virtually or conducted at the brand’s corporate headquarters. This immersive training equips you with the knowledge and skills needed to excel in every aspect of your business, from perfecting your product to optimizing your operations.

3. Personalized Field Support

   The franchisor’s dedicated Field Business Managers serve as your “boots on the ground.” They provide personalized support, guiding you in refining your products, enhancing operational efficiency, and managing your business effectively. With their expertise, you’re empowered to navigate challenges and capitalize on opportunities.

4. Direct Access to Senior Leadership

   As a Wetzel’s Pretzels franchisee, you enjoy direct access to the franchise’s senior leadership team. This invaluable resource ensures that you receive individualized support and expert insights, allowing you to make informed decisions and drive your business toward success. The brand’s commitment to your growth extends far beyond the initial stages, offering ongoing support as you continue your journey with Wetzel’s Pretzels.

5. World-Class Annual Training & Support

   Stay at the forefront of industry trends and best practices through the franchisor’s annual training sessions. Covering crucial areas such as operations, customer service, sales and marketing, profit and loss management, and team leadership, these sessions empower you to consistently elevate your business, ensuring it remains competitive and profitable.