Coffee Franchises

Wetzel’s Pretzels

Wetzel’s Pretzels takes pride in delivering a delightful twist to one’s taste buds with their irresistible range of super-premium pretzels, all meticulously crafted from fresh dough and baked in-store.

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Min. investment


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Total investment


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Funding support

Assistance available
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Franchise Fees

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Level of expertise

Beginner to Senior

About Wetzel's Pretzels

In 1994, the delectable journey of Wetzel’s Pretzels began with the vision of two passionate entrepreneurs, Rick Wetzel and Bill Phelps. Their first store, nestled in the heart of Redondo Beach, CA, marked the humble beginnings of what would soon become a nationwide sensation. What started as a single store soon transformed into an empire of flavor, and less than two years later, Wetzel’s Pretzels embarked on a franchising journey, inviting others to join their delicious venture.

Today, Wetzel’s Pretzels stands tall with over 350 stores and counting, showcasing the incredible growth and unwavering popularity of this beloved brand. Aspiring franchise owners, this is your opportunity to be part of a legacy rooted in quality, innovation, and mouthwatering indulgence. Join the franchisor in bringing the joy of freshly baked pretzels to communities across the country, making every bite a memorable experience for our customers.

What They Offer

Wetzel’s Pretzels takes pride in delivering a delightful twist to one’s taste buds with their irresistible range of super-premium pretzels, all meticulously crafted from fresh dough and baked in-store. Each bite is a celebration of the brand’s founder’s original vision – a promise that every pretzel served embodies the brand of delicious handheld fun.

The franchisor’s commitment to freshness goes beyond their pretzels. From their mouthwatering Pizza Bitz to their refreshing lemonades, every item on their menu is made with only the freshest ingredients. They believe in the power of simplicity, allowing the pure flavors of their carefully sourced ingredients to shine through in every bite, ensuring an experience that is both satisfying and memorable.

The Franchise Offering

Wetzel’s Pretzels offers aspiring franchisees a golden opportunity to satisfy the cravings of consumers on-the-go, all while enjoying the benefits of the brand’s proven franchise business model. Here’s why investing in a Wetzel’s Pretzels franchise is your gateway to success:

  1. Satisfy Cravings, Maximize Profits

    The brand’s menu of super-premium pretzels and handheld snacks caters perfectly to the fast-paced lifestyles of today’s consumers. With a growing base of snack enthusiasts, owning a Wetzel’s Pretzels franchise means tapping into a lucrative market where demand for their iconic products is always on the rise.

  2. Prime Locations, Iconic Presence
    Wetzel’s Pretzels is a recognizable name found in major tourist destinations, including Disney, Dodger Stadium, and the Staples Center. Benefit from this brand’s industry-leading profits and steady growth, establishing your franchise as a go-to snack destination in high-traffic areas.
  3. Simple Operations, Maximum Focus

    This brand believes that simplicity is the key to success. Their easy and uncomplicated business model features a basic menu of fresh offerings with simple preparation methods. This streamlined approach allows you to concentrate on growing your business and delivering exceptional customer experiences.

  4. Flexible Store Designs, Endless Opportunities

    Wetzel’s Pretzels offers a variety of store formats to fit different spaces and locations. From their spacious Twisted by Wetzel’s Interior stores to compact Mall Inline and Freestanding Kiosk options, their designs ensure that your franchise seamlessly integrates into its environment, enhancing visibility and accessibility.

  5. Diverse Revenue Streams, Low Entry Costs

    Explore innovative avenues for growth with their Food Truck franchise opportunities. With low entry costs, this option allows you to take your delectable offerings directly to consumers, maximizing your reach and profitability. Whether you choose to buy or lease, the brand’s Food Trucks are a mobile extension of the Wetzel’s Pretzels experience.

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Who Are They Looking For?

Wetzel’s Pretzels believes in fostering a community of passionate and dedicated entrepreneurs. The franchisor is on the lookout for individuals who embody specific qualities and characteristics that align with their brand ethos. If you possess these traits, you might just be the ideal fit to join this family of franchise owners:

  1. Entrepreneurial Spirit: The brand is seeking individuals with an innate entrepreneurial spirit. If you thrive on innovation, embrace challenges, and have a keen eye for business opportunities, Wetzel’s Pretzels welcomes you. Your ability to think outside the box and drive your business forward will be the cornerstone of your success.
  2. Passion for Food: A genuine love for food is at the heart of what this brand does. They are looking for franchise owners who share their passion for creating and serving delicious, high-quality snacks. Your enthusiasm for culinary delights will inspire both your team and your customers, ensuring that every pretzel served carries the essence of your passion.
  3. Desire to Deliver Joy: Wetzel’s Pretzels is not just about serving pretzels; it’s about delivering joy to every guest. They are in search of individuals who understand the significance of exceptional customer experiences. If you take pride in making people happy, creating memorable moments, and leaving a lasting impression, you possess a vital quality the brand values.
  4. Great Leadership Skills: Strong leadership is the backbone of a successful franchise. The franchisor is interested in franchise owners who can lead by example, motivate their team, and foster a positive work environment. Your ability to inspire others, provide guidance, and cultivate a cohesive team spirit will contribute significantly to the overall success of your Wetzel’s Pretzels franchise.
  5. Willingness to Follow a Proven System: While the franchisor encourages creativity and initiative, they also value the willingness to follow their proven business system. Adaptability and a readiness to embrace our established methods are key. By combining the brand’s time-tested strategies with your unique perspective, you’ll create a harmonious balance that propels your franchise to new heights.
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The Cost

Embarking on your journey as a Wetzel’s Pretzels franchise owner involves a thoughtful consideration of the costs and fees associated with this exciting opportunity. Here’s an overview of the financial investment required to start your own Wetzel’s Pretzels franchise:

Begin your entrepreneurial venture with a total initial investment ranging from $162,600 to $585,350. This comprehensive figure encompasses all the necessary elements to establish and operate your Wetzel’s Pretzels franchise successfully.

This investment covers various components, including but not limited to franchise fees, equipment, initial inventory, store build-out, and other essential resources. The range provides flexibility to cater to different location types, ensuring that your Wetzel’s Pretzels franchise can fit diverse spaces and environments, from bustling malls to high-traffic tourist areas.

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Training & Support

At Wetzel’s Pretzels, your success story begins with unparalleled support and guidance. As a new franchisee, you can expect a comprehensive array of training and assistance tailored to ensure your venture thrives:

  1. Site Selection Expertise

    The franchisor’s seasoned real estate team, armed with 25 years of experience, will collaborate closely with you. Whether identifying potential sites or reviewing your submissions, they ensure they meet the brand’s stringent criteria for success. You won’t be navigating this journey alone; these franchise experts stand by your side throughout the site qualification process and accompany you on market tours as needed.

  2. LEAD Award-Winning Training

    Prepare for your Wetzel’s Pretzels venture with the franchise’s LEAD award-winning training, which can be conveniently accessed virtually or conducted at the brand’s corporate headquarters. This immersive training equips you with the knowledge and skills needed to excel in every aspect of your business, from perfecting your product to optimizing your operations.

  3. Personalized Field Support

    The franchisor’s dedicated Field Business Managers serve as your “boots on the ground.” They provide personalized support, guiding you in refining your products, enhancing operational efficiency, and managing your business effectively. With their expertise, you’re empowered to navigate challenges and capitalize on opportunities.

  4. Direct Access to Senior Leadership

    As a Wetzel’s Pretzels franchisee, you enjoy direct access to the franchise’s senior leadership team. This invaluable resource ensures that you receive individualized support and expert insights, allowing you to make informed decisions and drive your business toward success. The brand’s commitment to your growth extends far beyond the initial stages, offering ongoing support as you continue your journey with Wetzel’s Pretzels.

  5. World-Class Annual Training & Support

    Stay at the forefront of industry trends and best practices through the franchisor’s annual training sessions. Covering crucial areas such as operations, customer service, sales and marketing, profit and loss management, and team leadership, these sessions empower you to consistently elevate your business, ensuring it remains competitive and profitable.

Training and support

Next Steps

If you’re contemplating pursuing this franchise opportunity, simply send an enquiry and request further information. It’s easily done – fill out this form and submit it. It will take just seconds.


The information provided on this page is obtained from sources available freely on the internet. No responsibility for factual inaccuracies should be attributed to Franchise Fame.

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