Health and Beauty Franchise Opportunities in the United States of America

However, that’s not all. According to the North American Industry Classification System, other establishments that are considered a part of the industry include day spas, hair replacement services (except by physician offices), steam or Turkish baths, and even tattoo parlors. 

Of these, the largest segments are skin care (36%), hair care (23%), and make-up (18.2%). In terms of skin care, these cosmetic franchises offer services that include light facials, hair removal, the application of make-up, etc. 

As of 2020, the hair and beauty industry in the US employed nearly 700,000 people. Of these, over 77% of these were hairdressers, hair stylists, and cosmetologists. And looking at the revenue these salons bring in, the average salon earns approximately $245,000, resulting in around $63 billion in total annual salon revenue.

Health and Beauty trends in 2024

Just like all industries experience trends and new developments, the personal care industry is no different. In fact, there are some interesting trends that are expected to continue well into 2024 and beyond, making beauty franchises a highly lucrative industry to join. Here are a few worth considering:

• Men’s grooming: traditionally perceived to be a luxurious practice that was reserved for those of a certain age, class, and/or wealth, today, men’s grooming no longer has stigma attached to it and men of practically all socio-economic backgrounds are pampering themselves and looking after their image a lot more. 
• Children’s hair salon franchises: once considered an intimidating and unpleasant experience for children, they can now have a fun-filled adventure as many salon chains seek to make children feel more comfortable when getting their hair styled. It’s all about creating the right environment and offering children the opportunity to entertain themselves and be entertained. 

• Speed: many salon franchises recognize their client’s lack of time and need for a speedy and efficient service that fits in with their lifestyle. That’s why these salons often offer services that can be booked online and performed in less than one hour, which is usually during the customer’s lunch break. This means clients don’t compromise on their commitments and can still look their best. 

• Specialized services: other salon franchise opportunities that are seeing success are those that offer highly niche and specialized services. Examples include those that lift lice, do hair blow-outs, and cutters haircuts for kids. The more specialist a beauty salon is, the better results for the business.

• Industry innovations: every salon business recognizes that there is a need to constantly innovate and introduce new products and services to their clientele. This means anything from eyebrow threading to “gourmet” body waxing. In turn, these innovations give the business a cutting edge over their competitors and this means that you can benefit from this. 

Why you should consider health and beauty franchise opportunities

It’s not just because of the great demand for salon services that you should consider a franchise business in this industry. There are many other reasons to consider these opportunities. Just a few of the most important ones include the following:

• A recognized brand: whether you choose to open hair salons, nail parlors, or spas, a beauty franchise means that you can take the shortcut to brand recognition and start out with an existing client base and a well-recognized and established brand right from the get go. This means a lot of the leg work is done for you and that you can also reduce your advertising and marketing costs based on customers who already know and trust your brand.
• Immense business support: franchisees who opt in to purchase a beauty salon franchise opportunity benefit from extensive and ongoing support to make the most out of their business according to the franchisor’s business model. You’ll also get exposure to the wider franchisee network where you can have access to advice and assistance. In addition to this, you could also get support with training materials, equipment, a business plan, and even supplies as part of your franchise fee. 

• The chance to buy in bulk: as a franchisee that is part of a wider franchisee network, you often get the benefit of buying products in bulk quantities and also at discounted prices, which can ultimately help strengthen your bottom line. When a number of franchisees buy in bulk, the prices are often lower than if you were to supply your salon individually.

• No experience is required: if being in the beauty industry is something you’ve always been passionate about but have not had the skills to join, you don’t have to worry. In many cases, you can choose beauty and personal care franchise opportunities that enable you to run the business like a manager (if you wish) or hire one to run it for you. Furthermore, you get extensive support, which means you can start and hit the ground running. 

• It involves less risk: a franchise is more often than not a much less riskier investment because the business model has been tested nationally and locally with proven results. In fact, research shows that a franchise beauty business has at least an 8% higher success rate than an independent business. 

• More personal freedom for you to enjoy: as your own boss, without being on your own completely, you can manage your lifestyle and your time more effectively due to the fact that you get access to a lot of helpful resources and assistance from your franchisor. 

• Profitability is lucrative: we already mentioned that an average hair and beauty salon can bring in hundreds of thousands of dollars in revenue. And this is a true testament to a franchise opportunity’s benefits. 

• Proven business systems: you will be able to avoid common business mistakes that new business owners make because you’ll have access to a proven business model that has shown its worth in other different markets. 

• National marketing efforts: national marketing campaigns trickle down locally, meaning that whatever you put in your franchisor’s marketing and advertising fund will work in your business’ favor. You’ll also receive guidelines to help you promote your business locally.

How much does it cost to open a health and beauty franchise?

Entering the personal care and salon industry with a wide variety of beauty franchises for sale can cost as much or as little as you can afford. In fact, the average franchise fee for opening a salon franchise in the US can range from $20,000 to $69,500. Meanwhile, the total initial investment can range from $128,975 to $1,636,200.

Regional opportunities for Health and Beauty franchises

To help you find the most promising markets for your health and beauty franchise, we’ve divided the United States into four key regions—Northeast, Midwest, South, and West. Each offers distinct opportunities for business growth in the health and beauty sector.

Northeast:

• New York
• New Jersey
• Pennsylvania
• Massachusetts
• Connecticut
• Rhode Island
• Maine
• Vermont
• New Hampshire

Midwest:

• Illinois
• Ohio
• Michigan
• Indiana
• Wisconsin
• Minnesota
• Iowa
• Missouri
• North Dakota
• South Dakota
• Nebraska
• Kansas

South:

• Florida
• Georgia
• South Carolina
• North Carolina
• Virginia
• Maryland
• West Virginia
• Kentucky
• Tennessee
• Alabama
• Mississippi
• Arkansas
• Louisiana
• Texas
• Oklahoma

West:

• California
• Nevada
• Arizona
• Washington
• Colorado
• Oregon
• Utah
• Idaho
• New Mexico
• Alaska
• Hawaii
• Montana
• Wyoming