Home Service Franchise Industry Overview
The home services franchise industry comprises a variety of sub-industries, each of which comes with its very own unique set of benefits.
Not only are home services franchises profitable. They also come with incredible training and support. This means that when you invest in such a business, you can reap all the rewards of working within a supportive network that wants to see you succeed and meet your full potential.
With its various sub-niches, the various home services franchises for sale can range from those in the residential and commercial cleaning franchises to home improvement franchises and even gardening franchises and landscaping franchise opportunities. A brief snapshot of the industry looks something like this:
- The global residential cleaning market is expected to be worth $40.3 billion by 2027, while the commercial cleaning market is expected to reach a whopping $468.2 billion by 2027. In addition, the commercial cleaning services market is worth $90.1 billion in the US, employing over 2.3 million people in more than 1.2 million businesses. With cleaning being considered a low-investment sector, there were a whopping 36,000 franchised outlets in the US in 2020.
- The home improvement industry contributes $500 billion to the US economy. Meanwhile, home improvement franchises led the home services segment with $2.9 billion in sales in 2020.
- The lawn and garden franchise opportunities also get high growth with 34.5 million households in the US hiring a lawn service. Apart from residential lawn care, governments and businesses are also making use of these services seeing the industry grow to $176 billion in 2023, employing over 1.3 million people in America in nearly 650,000 businesses.
Home Service Industry Trends in 2023
Whether you opt for gardening franchises, cleaning franchises, landscaping franchises, or anything in between – one thing is certain. You need to be aware that there are constant shifts within the industry and these shifts are turning into trends worth keeping an eye on,especially if you wish to thrive. That’s why below, we outline some of the most important home service franchise trends for you to consider as you embark on your journey as a franchise business owner. Here are a few of these that you should keep in mind:
- Whether you are in the cleaning industry or another branch of home services, you should consider diversifying your portfolio and providing related services. Home renovation franchises, for example, can also offer pest control services or even install and maintain sprinkler systems, and clean snow. Because some of these services are of a seasonal nature, it’s essential that you take advantage of the seasonal opportunities that arise.
- In terms of your clientele, make sure that you don’t rule out Millennials who are starting to form families while Boomers enter their 80s and are looking to age in the comfort of their own homes. These two market segments have disposable income yet many don’t have the time or physical energy to do their own home care or maintenance.
- Sustainability will be at the forefront of home services, meaning that if you opt for green cleaning services or a green gardening business model, you are much more likely to attract a new generation of customers who put environmental sustainability at the forefront of their purchasing decisions. So, for example, when it comes to cleaning carpets, consumers will be looking for eco-friendly detergents and sustainable use of technology.
- Another trend in terms of home services franchises is that there is a big demand for “cleaning for health”. The focus here is on eliminating germs, especially in the aftermath of Covid. The ease with which diseases and allergens can be spread is now well-known and this is why many will be focusing on improving hygiene in their homes while ensuring that they do not spread or acquire germs through professional carpet cleaning franchise businesses that cater to their needs.
- Furthermore, with the wide range of home services franchises for sale, especially those dealing with commercial cleaning, new technology will increasingly become adopted as newer and more efficient methods of cleaning are developed, resulting in greater efficiency and cost-savings as well as more profitability.
Why you should consider a home service franchise opportunity
When it comes to purchasing your own unit from the different home services franchises for sale, it is important to note that this lucrative industry comes with a number of important benefits. Among these are the following:
- There is a high demand for the services provided by home services franchises.
- There are low barriers to entry, meaning that the initial investment is significantly lower than other franchise opportunities.
- The sheer variety of options within the industry is astounding. You can choose between gardening franchises, cleaning franchises, landscaping franchises, and more. This means that your business can be tailored to suit your needs.
- Your business success will depend on how much you put into it. The more effort you invest, the more likely you are to see great returns on your investment. It’s also a considerably safer investment as you’ll be partnering with an established brand that follows a proven business model.
- Being your own boss is another wonderful aspect of running a home services franchise business and you will in many cases be able to enjoy great flexibility and a better work-life balance.
- Cleaning or gardening franchises also offer you variety in terms of your schedule. While some come in part-time options others are available as full-time opportunities.
- In addition to the above, you can also start your business from the comfort of your own home instead of starting out with business premises that you need to pay rent and overheads for. Also, your services will be carried out at your customers’ homes, which means that there is no need for premises, only vans or other vehicles and equipment.
- A home services franchise is also a recession resistant business that has been tried and tested. Places such as hospitals, gyms, schools, government buildings, etc. will always need these services and that’s why they’re such a lucrative opportunity.
- You also do not need specialist education or industry experience because the franchisor you choose to partner with will help you run your business from the ground up.
- Being a franchisee means being a part of a supportive franchisee network of other franchise partners with whom you can share best practices, exeprience, compare notes, and learn from each other.
- You will further be able to take advantage of industry-recognized brands that have become household names and are heavyweights in the industry, which means half your marketing is already done for you.
- Your business start will be fast. That’s because you’ll get extensive levels of support that mean that you’ll get all the necessary training and support to help take your business off the ground and into the territory of earning for yourself.
- You can also take advantage of a recurring customer base that means that you don’t have to search for and spend a lot of resources on acquiring customes because they are already there, waiting to be served.
- Marketing and advertising support are further elements that contribute to the attractiveness of the home services franchsie offerings.
How much does it cost to open a home improvement franchise business?
You might think of franchising and McDonald’s as your benchmarks. However, while the fast food franchises can be costly, the initial franchise fees or initial investment for a home services franchise can range from under $50,000 and upwards of $200,000. Some of the lowest-cost opportunities can cost between $10,000 and $50,000 while commercial cleaning franchises can cost anywhere from about $3,500 to over $1 million. The cost will depend on whether the business comes with vehicles, a location, advanced equipment, etc.
Exploring Regional Growth for Home Service Franchises
Understanding the growth potential of different regions in the U.S. is key to establishing a successful home service franchise. Below, we highlight four major regions and their unique characteristics, offering a comprehensive overview of the prime opportunities available for franchise expansion.
Northeast:
The Northeast is known for its dense urban centers and strong demand for home services. States in this region offer opportunities to cater to established communities and bustling metropolitan areas.
Midwest:
The Midwest, often referred to as “America’s Heartland,” boasts a mix of urban and suburban markets with increasing interest in reliable home service providers. This region presents vast opportunities for community-focused franchises.
South:
The Southern region of the U.S. offers a combination of growing suburban developments and urban expansions. With a warm climate and diverse population, the demand for specialized home services continues to rise.
- Florida
- Georgia
- South Carolina
- North Carolina
- Virginia
- Maryland
- West Virginia
- Kentucky
- Tennessee
- Alabama
- Mississippi
- Arkansas
- Louisiana
- Texas
- Oklahoma
West:
The Western region encompasses some of the fastest-growing states in the country, offering immense potential for franchise businesses. Its diverse landscape ranges from bustling cities to remote areas, catering to various home service needs.
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