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Honest Abe Roofing

Discover the Honest Abe franchise, a business venture with a proven track record and exciting prospects for growth.

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Franchise Fees

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Level of expertise

Beginner to Senior

About Honest Abe Roofing

Discover the Honest Abe franchise, a business venture with a proven track record and exciting prospects for growth. With 16 thriving franchise units already established, the Honest Abe brand has demonstrated its appeal and success in various markets. Their central hub is located in Terre Haute, IN, providing a solid foundation of support and resources for franchisees. The Honest Abe Home Office is committed to ensuring the success of each franchise partner. The Honest Abe franchise has a robust history, dating back to 2007. This longevity reflects their dedication to building a reputable and sustainable business model. Since 2017, Honest Abe has been offering franchise opportunities, allowing entrepreneurs to join a network of like-minded individuals and tap into a well-established brand. Embark on a rewarding journey with Honest Abe, where success is built on a foundation of experience, support, and a commitment to excellence. Join the brand in shaping the future of this franchise family.

What They Offer

Honest Abe Roofing’s mission is to deliver superior roofing solutions and exceptional customer service to every homeowner, setting the standard for professionalism and reliability in the roofing industry. Specializing in local residential roofing services, Honest Abe Roofing is a trusted partner for addressing a range of needs.

Whether one is dealing with a minor leak or facing significant roof issues, you are covered. The brand’s commitment extends to utilizing only the highest quality roofing materials for every project, ensuring durability and longevity. Honest Abe Roofing stands out in the roofing sector by prioritizing customer service, employing skilled installers, incorporating top-notch products, and implementing advanced installation methods.


The Franchise Offering

Unlock lucrative opportunities with an Honest Abe franchise! Discover the wealth of benefits awaiting prospective franchisees:

  • Diverse Revenue Streams: Elevate your earning potential through a range of revenue streams carefully designed to maximize income.
  • Strategic Partnerships: Minimize labor costs by tapping into the brand’s network of partner companies. Leverage the latest technologies to streamline core business functions, optimizing efficiency and profitability.
  • Cost-Efficient Operations: Keep overhead costs low with their innovative approach to construction. They leverage partner companies to execute construction tasks, ensuring cost-effectiveness without compromising quality.
  • Customer-Friendly Financing: Stand out in the market as one of the few roofing companies in America offering low-cost financing options to customers. This unique advantage opens doors to a broader customer base and increased sales opportunities.
  • Premium Product Access: Enjoy exclusive access to high-quality materials and product lines, enhancing the value proposition for your customers and setting your franchise apart in the competitive roofing industry.
  • Accelerated Returns on Investment: Benefit from a lower cost of entry, providing you with the potential to recoup your initial investment at an accelerated rate. Honest Abe Franchise offers a pathway to quicker returns on your business investment.
  • Robust Annual Revenue: Capitalize on high average ticket values and strategic partnerships with subcontractors to achieve a robust annual revenue. Honest Abe’s proven business model is designed to ensure sustained financial success.
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Who Are They Looking For?

The key personal qualities and characteristics expected from Honest Abe franchisees include:

  • Entrepreneurial Spirit: Prospective franchisees should possess a desire to take control of their future and embrace the opportunity for personal and professional freedom.
  • Commitment to Customer Satisfaction: The ideal franchisee is dedicated to providing excellent customer service and is willing to go the extra mile to ensure customer satisfaction.
  • Integrity and Honesty: Honesty is a valued trait, as franchisees are expected to uphold the integrity of the Honest Abe system and represent the brand with honesty and transparency.
  • Detail-Oriented Approach: Attention to detail is crucial, emphasizing the importance of thoroughness in managing business operations and delivering quality services.
  • Proven Track Record: Successful candidates should demonstrate a track record of success, both professionally and personally, highlighting their ability to achieve results and overcome challenges.
  • Sales Experience: While direct experience in roofing, construction, or sales is beneficial, it is not mandatory. However, a minimum of 5 years of sales experience, a sales management background, and cold-calling experience are preferred.
  • Financial Stability: Franchisees should exhibit financial stability, with an annual earnings history of $150,000 or more over the past 5 years, available capital of $300,000 or more, and a credit score of 690 or higher across all major credit bureaus.
  • Support System: Prospective franchisees are encouraged to have the support of a spouse or significant other, recognizing the importance of a strong support system in the entrepreneurial journey.
  • Physical Fitness: Excellent physical condition is expected, considering the nature of the roofing and construction business.
  • Refusal to Accept Mediocrity: A commitment to excellence and a refusal to accept mediocrity are crucial, reflecting the high standards upheld by the Honest Abe brand.

The Cost

The investment requirements for owning an Honest Abe franchise include:

  • $150,000 Liquid Asset Requirement: Prospective franchisees are required to have a minimum of $150,000 in liquid assets to ensure financial readiness for franchise ownership.
  • High Credit Score: A strong credit history is essential, reflecting the financial responsibility and stability needed to qualify for an Honest Abe franchise. A high credit score is a key factor in the franchise approval process.
  • $300,000 Net Worth Requirement: Franchise candidates should have a minimum net worth of $300,000, demonstrating overall financial strength and the ability to support and sustain the franchise venture.


This franchise has received accreditation from the Small Business Association of America and is officially listed as an approved franchise in their directory. This accreditation streamlines the process of applying for startup capital, making it more straightforward for potential franchisees.

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Training & Support

Key training and support points for new Honest Abe franchisees:

  • Pre-Opening Training Program: 
    • Duration: Up to 10 days
    • Topics Covered: Sales, customer service, recruiting and training staff, subcontractor management, use of AbeConnect business software, scheduling, installation, repairs, networking, marketing, reporting requirements, and more.
    • Provision of Confidential Operations Manual for day-to-day business management.
    • Accreditation by Small Business Association of America:
    • Simplifies the process of applying for startup capital.
  • In-Person Training:
    • Conducted at Corporate offices and on-site at franchisee locations.
    • Ongoing support to ensure franchisee success.
    • Online Training (Abe University):
    • Comprehensive courses on leadership, marketing, sales, production, and more.
  • Zoom Training
  • Franchise Meetings
  • Marketing Support
  • Sales Support
  • Human Resources Support
  • Construction Management Support
  • Dedicated Franchise Director of Operations
  • Operations Evaluations
  • Communication
  • Coach Store Performance
  • Monthly Communications and KPI Reviews
  • Continued Education (Honest Abe University)
  • Centralized Marketing Hub
  • Dedicated Website for Uniforms and Gear
Training and support

Next Steps

If you’re contemplating pursuing this franchise opportunity, simply send an enquiry and request further information. It’s easily done – fill out this form and submit it. It will take just seconds.


The information provided on this page is obtained from sources available freely on the internet. No responsibility for factual inaccuracies should be attributed to Franchise Fame.

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