Advertising and Marketing Franchise Opportunities in the United States of America

Marketing and advertising go hand in hand but one recent development emerging over the past few years is digital advertising. This industry alone is valued at $72 billion, which accounts for an estimated 41% of business’ total ad spend. This far exceeds what the US Small Business Administration (SBA) advises. Interestingly, the SBA suggests that small businesses with revenue that totals less than $5 million should use between 7% and 8% of their revenue towards advertising and marketing services. 

Driving a major portion of the American economy, the combined marketing and advertising industry comprises over 37,700 businesses (as of 2020). Of this, the portion of digital advertising agencies alone employs 161,000 people in 12,000 businesses. This means that already established marketing franchises and advertising franchises are in the perfect position to help continue driving the economy forward while at the same time bringing ad benefits to their clients. 

Of course, the business models in every advertising business are different and a digital marketing franchise may have a different approach to their marketing strategy than a traditional advertising agency that deals with print, television, or radio ads. That’s why there’s usually a breakdown of the different types of franchise organizations that you will see in the advertising industry. Here are a few examples for you to consider as you explore different  franchise opportunities in terms of marketing and advertising-based franchises:

• Full-service printing companies
• Digital services specialists
• Sign companies
• Direct marketing
• Promotional products

Marketing and advertising trends in 2023

New trends in the marketing and advertising industry are constantly emerging due to new developments and technologies. For example, we can’t rule out the role of artificial intelligence and, of course, ChatGPT as a major marketing tool that’s destined to streamline marketing operations. Despite this, some things remain the same. And that’s why some of the marketing and advertising trends outlined here may look familiar.

• Search engine optimization (SEO): SEO is poised to continue taking center stage in the field of marketing and advertising. As businesses strive to rank on the first page of Google’s Search Engine Results Page (SERP), keyword optimization, quality content, building authenticity and trust, as well as ensuring all off-site and on-site elements are completely optimized – SEO will remain a critical part of any marketer’s toolkit.
• Local search marketing: today, it’s no longer enough for a business to have a website. It’s also essential to have a local listing that appears on Google’s map pack results. This makes the business more “findable”, more authoritative, and can help drive traffic to your physical location, enabling business owners to take advantage of increased sales. Thus, local marketing is an integral part of any small business’ marketing strategy.

• Digital and social media platforms: these have become the main source of marketing, advertising and promotion. In today’s world, your customers are primarily online so your efforts need to be targeted at the online space to meet your customers and prospective customers where they’re at. 

• Personalization: a further trend that’s making the rounds and is unlikely to stop at all is the aspect of personalization or hyper-personalization. Today’s customers highly value a personalized approach from brands that they are loyal to. But building this loyalty means having a personal touch. This is created with a variety of tools and is expressed through a multitude of channels to ensure that customer loyalty and satisfaction is retained. This is something that marketers are really good at.

Of course, there are many other trends that are expected to continue making an impact in the US marketing and advertising industry. This includes:

• The changing face and role of Public Relations
• Traditional marketing means are by no means out of the picture
• eCommerce is going to continue to thrive
• Online reviews will continue to make an impact, requiring monitoring, and
• Optimizing for mobile devices will remain a major driving force for many marketers. 

Why you should consider marketing and advertising franchise opportunities

Why should you consider advertising and marketing opportunities by franchising? The good news is that there is no single answer to this question. There are many reasons why aspiring business owners should opt for investing in a franchise marketing agency. Here’s a brief look at what you can expect:

• You’ll be part of a highly prominent, successful, and profitable industry
• Extensive, comprehensive, and continuous support
• Training is provided by most franchisors so you don’t need prior experience to start
• Your time to launch can be extremely quick meaning you get to earn more faster
• You’re investing in a proven, profitable, and ready-made business model
• Access to turnkey solutions and technologies to help your business thrive
• Investing in your own digital advertising franchise can be highly affordable
• The sheer variety of tools and services is immense – choose one that suits you best

How much does it cost to open a marketing franchise?

Investing in your very own digital marketing franchise doesn’t have to cost immense amounts of money. In fact, start up costs can range anywhere from $500 up to $250,000. Of course, every franchisor will offer different support opportunities and the investment amount will be higher for those that require a brick and mortar location, specialized equipment, or others.