Home Instead

Founded in 1994 by Paul and Lori Hogan in Omaha, Nebraska, Home Instead launched its first franchise in 1995. It has since grown into the world’s largest home care franchise, with over 1,200 locations across 13 countries, including nearly 613 in the U.S., and generates combined system sales of roughly US $3 billion. In 2021 it was acquired by Honor Technology, deepening its tech-enabled senior care services.

• Non-medical, relationship-based home care for seniors: companionship, personal care, medication reminders, meal prep, light housekeeping, dementia care, and daily activity assistance.
• Proprietary caregiver technology integrated via Honor’s platform to streamline scheduling, reduce turnover, and enhance service quality.
• International brand leverage: with a presence in 13 countries and recognition via prestigious awards (e.g. Queen’s Award for Enterprise), showcasing global reach and credibility.

• Protected territories designed for market viability, ensuring sufficient senior population to support revenue targets through client acquisition via sales outreach and community engagement.
• Not a home-based or absentee model—franchisees are expected to actively manage daily operations and care standards.
• International master franchise opportunities available, especially in markets outside North America, with customizable business models and global support structures.

• Leadership and service-driven entrepreneurial spirit, with experience or passion for managing a caregiving team and local networks.
• Commitment to client well-being and high regulatory compliance standards, with integrity and relationship focus.
• Drive to grow territory or expand into multi-unit ownership, leveraging strong peer support and corporate coaching.

• Initial training includes one-week classroom sessions at corporate HQ and on-site immersion, plus virtual training modules for Care Professionals and franchise managers.
• Ongoing guidance: National Office business development consultants, regulatory compliance advice, HR, marketing, and peer-network webinars and support groups.
• Technology & operations tools: The Honor platform drives operational efficiency, scheduling, training, caregiver-client matching, and retention tracking.
• Annual conferences and peer exchange: Structured events promote shared learning and reinforce brand standards..

Home Instead Senior Care offers a deeply mission-driven, mature franchise opportunity in a rising care market. With strong global presence, robust technology, ongoing regulatory and operations support, and proven financial performance, it’s ideal for dedicated operators who want to build a meaningful, growing business in senior care.

If you’re contemplating pursuing this franchise opportunity, simply send an enquiry and request further information. It’s easily done – fill out this form and submit it. It will take just seconds.

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