HOTWORX

HOTWORX is a revolutionary fitness franchise that has quickly become a disruptive force in the wellness industry since the launch of its first studio in 2017 in Oxford, Mississippi. The core concept, developed by founder Stephen Smith, centers around patented infrared workout saunas.

The company is headquartered in Marrero, Louisiana, and has experienced rapid expansion, now boasting a network of over 700 locations. The brand is defined by its unique “3D Training” method, which combines heat, infrared energy, and exercise to deliver a low-impact, high-efficiency workout experience that appeals to a time-conscious and results-driven clientele.

HOTWORX studios provide members with 24-hour access to virtually instructed sessions conducted inside patented infrared saunas. The virtual instruction ensures a consistent and high-quality workout experience across all locations.

Members can choose from two primary session types: 30-minute Isometric workouts (such as Hot Yoga or Hot Pilates) and 15-minute High-Intensity Interval Training (HIIT) sessions. The infrared heat is designed to maximize calorie burn, boost metabolism, promote detoxification, and accelerate muscle recovery.

In addition to the sauna sessions, each studio features the FX Zone (Functional Exercise Zone), an area dedicated to functional training and weights, allowing members to complement their core infrared workouts.

The HOTWORX franchise offers a differentiated business model focused on efficiency, low overhead, and maximizing revenue per square foot. The model’s reliance on virtual instructors and 24-hour member access significantly reduces the need for extensive staffing and labor costs compared to traditional gyms.

A typical 10-sauna studio can handle a high volume of appointments daily, maximizing the revenue potential of the real estate. This proven system provides entrepreneurs with a comprehensive “playbook” for success, offering a vehicle to achieve financial targets while making a positive impact on community health and fitness.

HOTWORX is seeking highly motivated entrepreneurs who possess the business acumen to successfully manage and market a fitness studio. Prior fitness experience is not a requirement, as the model is supported by virtual instruction. However, prospective franchisees must meet specific financial qualifications:

• A minimum Net Worth of $400,000
• $80,000 to $150,000 in Liquid Assets/Cash
• 690+ credit score

Ideal owners are expected to focus on building strong community relationships, creating a welcoming studio environment, and diligently following the corporate system and operational processes.

The financial requirements for opening a HOTWORX studio are based on the latest available Franchise Disclosure Document (FDD).

HOTWORX provides a robust support system designed to guide franchisees through every step, from pre-opening to daily operations. Initial training includes comprehensive virtual programs and the HOTWORX® University certification, ensuring a thorough understanding of the brand standards and technology.

The franchisor also provides resources for studio setup and branding. For ongoing success, every franchise location is assigned a designated Business Coach who provides continuous operational guidance and support. Franchisees are equipped with essential proprietary tools, including the virtual instruction system, 24-hour access technology, and advanced studio management software.

If you’re contemplating pursuing this franchise opportunity, simply send an enquiry and request further information. It’s easily done – fill out this form and submit it. It will take just seconds.

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