Merry Maids

Merry Maids is a globally recognized leader in residential cleaning services, founded in 1979 by Dallen W. Peterson in Omaha, Nebraska. With over 1,300 franchise locations throughout North America and operations spanning 10 countries, Merry Maids has established itself as the largest home cleaning franchise in the United States.

The company joined the ServiceMaster Quality Service Network in 1988 and is part of ServiceMaster Global Holdings, Inc., a publicly traded company. Merry Maids offers a proven, scalable business model with decades of industry experience and national brand recognition. The franchise network serves hundreds of thousands of homes monthly, supported by more than 8,000 cleaning professionals.

Merry Maids is known for its methodical cleaning approach, proprietary systems, and strong marketing presence, making it a trusted choice for homeowners seeking dependable, high-quality cleaning services.

Merry Maids provides comprehensive residential cleaning services designed to meet the needs of busy families, seniors, and professionals. Their offerings include:

• Thorough house cleaning services, including dusting, vacuuming, kitchen and bathroom cleaning, and general tidying
• Proprietary cleaning systems and environmentally responsible products to ensure consistent, high-quality results
• Exclusive territories to protect franchisee markets and optimize growth potential
• Robust business operations software to streamline scheduling, customer management, and billing
• National and local marketing support, including digital marketing, SEO, social media, and advertising campaigns
• Access to a world-class training center with full-time instructors and ongoing education opportunities

The franchise emphasizes customer satisfaction, recurring revenue through repeat service contracts, and operational efficiency to maximize profitability.

Merry Maids offers a turnkey franchise opportunity with extensive support designed to help franchisees launch and grow successful home cleaning businesses. Key features include:

• Exclusive territories, typically covering well-defined local markets to minimize competition among franchisees
• Comprehensive initial training, including 64 hours of classroom instruction and 10 hours of on-the-job training
• Ongoing operational, marketing, and technical support from a dedicated corporate team
• Proprietary business management software and tools to enhance efficiency and customer service
• A 10-year franchise agreement with renewal options
• No home-based or absentee ownership; franchisees are expected to be actively involved in daily operations
• Veteran discounts available on the franchise fee

Franchisees benefit from Merry Maids’ strong brand equity, established customer base, and proven systems that facilitate rapid growth and long-term stability.

Merry Maids seeks ambitious, organized, and customer-focused entrepreneurs who:

• Are self-starters with excellent leadership and communication skills
• Are committed to hands-on management and involvement in all aspects of the business
• Desire to build a scalable, recurring revenue business in the residential cleaning industry
• Are willing to follow proven systems and leverage corporate support to maximize success
• Meet financial qualifications, including a minimum net worth of $100,000 to $150,000 and liquid capital of approximately $50,000
• Value delivering exceptional customer service and maintaining high operational standards

No prior cleaning experience is required, as Merry Maids provides comprehensive training and ongoing support to prepare franchisees for success. Veterans receive a 20% discount on the franchise fee.

The financial investment to start a Merry Maids franchise includes:

• Initial Franchise Fee: $37,500 – $51,500
• Total Initial Investment: $89,600 – $125,023
• Minimum Net Worth: $100,000 – $150,000
• Liquid Capital Required: Approximately $45,300 – $50,000
• Royalty Fee: 7% of gross revenue
• National Advertising Fee: 1.3% of gross revenue
• Franchise Term: 10 years, renewable
• Average Employees: 4 to 20

The total investment covers training, equipment, marketing, insurance, and working capital. Financing options are available through third-party lenders to assist qualified candidates with startup costs.

Merry Maids offers a robust training and support program to ensure franchisee success:

• Initial Training: 64 hours of classroom training combined with 10 hours of on-the-job instruction covering cleaning techniques, business operations, customer service, and sales.
• Ongoing Support: Continuous access to corporate support teams for operational guidance, marketing assistance, and technical help.
• Marketing Support: National and regional advertising campaigns, digital marketing, SEO, social media management, and promotional materials to generate leads and build brand awareness.
• Proprietary Software: Advanced business management tools streamline scheduling, billing, and customer relationship management.
• Quality Assurance: Regular support to maintain service standards and customer satisfaction.
• Franchisee Network: Access to a large community of franchise owners for peer support, best practice sharing, and networking.

Merry Maids’ comprehensive support infrastructure equips franchisees with the resources and expertise needed to build and sustain a profitable residential cleaning business.

If you’re contemplating pursuing this franchise opportunity, simply send an enquiry and request further information. It’s easily done – fill out this form and submit it. It will take just seconds.

Disclaimer

The information provided on this page is obtained from sources available freely on the internet. No responsibility for factual inaccuracies should be attributed to Franchise Fame.