Dry Cleaning and Laundry

Martinizing Dry Cleaning

While dry cleaning remains a cornerstone of their services, Martinizing also extends a wide array of additional offerings to cater to diverse customer needs.

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Min. investment

$40,050

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Max. investment

$710,122

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Funding support

No
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Coverage

USA
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Franchise Fees

Depends on Business Model
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Level of expertise

Beginner to Senior

About Martinizing Dry Cleaning

Martinizing stands tall as a distinguished figure in the dry cleaning sector, boasting over six decades of pioneering innovation and leadership. The genesis of Martinizing dates back to 1949, when Henry Martin envisioned a model where smaller, full-service dry cleaning facilities could efficiently deliver rapid service at affordable rates. This foresight gave birth to Martinizing, the trailblazer in on-premise, express dry cleaning services.

Today, Martinizing proudly supports a network of more than 350 stores spanning the globe. With 187 thriving franchises in the United States and an additional 176 across international borders as of 2018, Martinizing continues to grow and flourish.

For prospective franchisees seeking a reliable investment opportunity in a reputable brand with a rich heritage, Martinizing offers not just a business venture, but a partnership rooted in proven success and unwavering commitment to quality service. Join the Martinizing family today and embark on a journey towards entrepreneurial success with a brand that defines excellence in dry cleaning.

What They Offer

While dry cleaning remains a cornerstone of their services, Martinizing also extends a wide array of additional offerings to cater to diverse customer needs.

Their repertoire includes:

  • Expert shirt laundry for pristine professional attire.
  • Convenient wash, dry, and fold service for everyday laundry needs.
  • Tailoring and alterations to ensure garments fit perfectly.
  • Specialized services such as wedding gown, military uniform, and Christening gown preservation, preserving cherished memories for generations.
  • Delicate leather and suede cleaning to maintain luxury and longevity.
  • Shoe repair and Ugg boot cleaning, keeping footwear looking its best.
  • Garment restoration for items damaged by fire, smoke, or water.
  • Wholesale cleaning services tailored to businesses seeking reliable cleaning solutions.

The Franchise Offering

When considering a Martinizing franchise, prospective franchisees are drawn to its exceptional scalability, iconic brand recognition, advanced technology integration, recession-resistant nature, and sustainable recurring revenue model.

  • Scalability: Martinizing franchises offer a scalable business model designed to accommodate growth. Whether starting with a single location or expanding into multiple units, franchisees can leverage Martinizing’s proven operational framework and support systems to scale their business effectively.
  • Iconic Brand Recognition: With over 60 years of industry experience and a global presence, Martinizing is synonymous with excellence in dry cleaning. The brand’s reputation for quality and reliability provides franchisees with instant credibility and a competitive edge in their local markets.
  • Technology: Embracing cutting-edge technology is at the core of Martinizing’s operations. From state-of-the-art dry cleaning equipment to efficient order management systems and customer communication tools, franchisees benefit from streamlined processes that enhance operational efficiency and customer satisfaction.
  • Recession Resistant: The dry cleaning industry is known for its recession-resistant characteristics, as people continue to require garment care services regardless of economic conditions. Martinizing’s diversified service offerings, including specialty cleaning and preservation services, further fortify franchisee revenue streams in varying economic climates.
  • Recurring Revenue: One of the key advantages of owning a Martinizing franchise is the recurring revenue model. Beyond standard dry cleaning, services such as shirt laundry, alterations, and garment preservation create ongoing customer demand and consistent revenue opportunities.

Who Are They Looking For?

Prospective franchisees need not possess prior dry cleaning experience to join Martinizing. They will undergo comprehensive training in the distinctive Martinizing approach, setting them apart from conventional dry cleaning operations. The training covers every facet of the Martinizing opportunity, emphasizing entrepreneurial ownership rather than technical dry cleaning skills.

Martinizing seeks individuals who embody specific personal qualities and characteristics:

  • Entrepreneurial Drive: A strong ambition and determination to achieve success in business.
  • Public-Facing Persona: Comfortable interacting with the public and representing the business with professionalism.
  • Sales Acumen: Ability to promote services and drive business growth through effective sales techniques.
  • Financial Management: Proficiency in managing finances, including budgeting, accounting, and financial reporting.
  • Multi-Tasking Abilities: Capable of handling multiple responsibilities and tasks efficiently.
  • Service Orientation: Commitment to delivering exceptional customer service, ensuring satisfaction and loyalty.

Adaptability and Learning Agility: Willingness and aptitude to learn the Martinizing business model, adhere to established processes, and train others for consistent success.

The Cost

To apply for ownership of a Martinizing franchise, prospective franchisees should meet the following financial criteria:

  • Net Worth: Minimum $350,000
  • Liquid Capital: Minimum $100,000

Ongoing Fees:

  • Royalty Fee: 6% of gross sales
  • Ad Royalty Fee: 1% of gross sales

Business Models Available:

  • Conversions: Purchase an existing dry cleaning store and leverage the Martinizing brand support. Franchise Fee:$62,500
  • Plant with Retail Store: Full-service brick-and-mortar facility with retail operations.
    • Investment Range: $391,031 – $710,122
    • Franchise Fee: $62,500
  • Dry Cleaning Business – Satellite Store: Smaller footprint combining brick-and-mortar with delivery services.
    • Investment Range:$91,502 – $206,212
    • Franchise Fee: $25,000
  • Martinizing Delivers – Route Only: Delivery-focused model without a physical store.
    • Investment Range: $40,050 – $68,200
    • Franchise Fee: $25,000

Each business model within the Martinizing franchise opportunity offers distinct advantages tailored to different entrepreneurial preferences and investment capabilities. Prospective franchisees can choose a model that aligns with their business goals, from full-scale operations to delivery-focused services, all supported by the renowned Martinizing brand and a comprehensive franchise system.

Training & Support

New Martinizing franchisees can expect comprehensive training and robust support designed to set them up for success from day one. The brand prioritizes hands-on learning experiences that blend practical training at Martinizing-approved locations and the corporate office, ensuring franchisees grasp the intricacies of the Martinizing operational philosophy. Led by a seasoned corporate training team with over a century of combined experience in both dry cleaning and franchising, the training regimen is tailored to equip franchisees with essential skills and knowledge.

Training and Support Overview

  • On-The-Job Training: 96 hours of immersive learning in operational procedures and customer service.
  • Classroom Training: 64 hours dedicated to Martinizing standards, marketing strategies, bookkeeping, POS systems, and reporting.
  • Additional Training: Opportunity to gain insights from existing franchised plants, learning practical tips and best practices.
  • Staffing Requirements: Typically involves managing a team of 2 to 4 employees.

Training Highlights

  • Operating Procedures: Detailed instruction on adhering to Martinizing’s operational protocols.
  • Marketing and Bookkeeping: Strategies to effectively promote the business and manage finances.
  • POS Training and Customer Interface: Utilization of Point of Sale systems and optimizing customer interactions.
  • Location Setup and Staff Training: Guidance on setting up the franchise location and training front counter staff.
  • Soft/Grand Opening Assistance: Support during the initial launch phase to ensure a successful introduction to the community.
  • Garment Care Training: Expertise in garment care techniques to maintain high standards of service.
  • Monthly Training Webinars: Continuous learning through web-based sessions covering industry updates and business strategies.
  • Resource Library: Access to an extensive repository of up-to-date resources and tools for ongoing support.

Corporate Involvement: Regular visits and ongoing support from corporate representatives to provide guidance and assistance.

Next Steps

If you’re contemplating pursuing this franchise opportunity, simply send an enquiry and request further information. It’s easily done – fill out this form and submit it. It will take just seconds.

Disclaimer

The information provided on this page is obtained from sources available freely on the internet. No responsibility for factual inaccuracies should be attributed to Franchise Fame.

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