Orangetheory Fitness

Founded in 2010 in Fort Lauderdale, Florida by Ellen Latham, David Long, and Jerome Kern, Orangetheory Fitness has grown into a powerhouse fitness franchise, operating over 1,500 studios globally across 25+ countries by 2023. In April 2024, Orangetheory merged with Self Esteem Brands (parent of Anytime Fitness) to form Purpose Brands, now a combined network of over 7,000 locations with more than $3.5 billion in system-wide sales.

• Science-backed group HIIT workouts, combining treadmill, rowing, and strength stations with heart-rate monitoring to deliver the “Orange Effect” and maximize fat burn and fitness results.
• Member experience tools: proprietary system OTbeat® displays real-time metrics, plus mobile scheduling and performance tracking via the app.
• Boutique format with scalable efficiency: streamlined staffing, subscription memberships, and performance-based coaching foster member loyalty and steady recurring revenue.

• Exclusive territory model: franchisees receive protected territories and site approval support to avoid overlap.
• Multi-unit development opportunities: dominant franchisees and developers are prioritized, with incentives for scaling multiple studios.
• Full corporate infrastructure: studios benefit from Purpose Brands’ global operations, training systems, real estate and construction support, and centralized tech/marketing services.

• Hands-on, full-time operators: absentee or part-time ownership is not permitted—owners are expected to manage studio operations directly.
  Experienced business builders: ideal candidates bring leadership, financial discipline, and customer-focused mindset, though no fitness certification is required.
• Growth-minded developers: the brand favors multi-site growth and supports owner/developer pipelines with high ambition and local knowledge.

• Comprehensive onboarding: 36+ hours on-the-job training plus ~33 hours of classroom education covering operations, coaching, tech, and member experience platforms.
• Field and corporate support: includes site selection, lease negotiation, grand opening support, ongoing coaching, and a national hotline for studio operations.
• Marketing & tech foundation: shared systems for PPC, social media, SEO, loyalty programs, OTbeat® dashboards, franchisee intranet resources, and annual summits for continuous improvement.

Orangetheory Fitness presents an opportunity to own a leading boutique fitness franchise under Purpose Brands. With science-based workouts, strong recurring membership revenue, and robust franchise support, the model rewards multi-unit operators prepared for high upfront investment (~US $1M+) and full-time operation. It’s a powerful fit for entrepreneurs with deep business sense, brand-building ambition, and passion for community-based wellness.

If you’re contemplating pursuing this franchise opportunity, simply send an enquiry and request further information. It’s easily done – fill out this form and submit it. It will take just seconds.

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