The Dog Wizard

Founded in 2005 and began franchising in 2011, The Dog Wizard has grown into a respected leader in mobile dog training, with over 125 awarded territories and around 60+ active franchisees across North America. The brand emphasizes a balanced training methodology combined with business systems that help owners build both financial success and client trust.

Comprehensive dog training services including obedience, puppy classes, board-and-train programs, group and private lessons, specialty classes (e.g. scent work, therapy prep, baby prep), AKC-aligned training and lifelong support plans.

• Flexible business models: mobile-based start-up with option to grow into a retail facility or integrate training into existing boarding/daycare operations.
• Brand support and infrastructure: national marketing, proprietary CRM, call center assistance, and ongoing lead generation.

Home/mobile-based model letting owners reach clients at their homes or local venues; low overhead and scalable.

• Exclusive protected territories, typically based on population density (~200,000 people audience) with options to expand for multi-territory growth.
• Semi-absentee not permitted—the owner is expected to lead day-to-day operations when starting out but may build a team over time.

• Dog lovers with entrepreneurial drive, eager for a rewarding career blending animals and business. Previous training experience is appreciated but not mandatory.
• Sales-oriented operators who can build local referral networks (e.g., vets, groomers, pet services, realtors) and manage teams as they scale.
• Individuals with integrity and empathy, able to handle sensitive behavior issues and uphold the brand’s values in every interaction.

• Initial Franchise Fee: US $50,000
• Total Initial Investment: US $85,400 – 123,950 (Includes marketing, training, vehicle wrap, startup expenses)
• Minimum Net Worth: US $250,000
• Liquid Capital: ~US $100,000
• Royalty: 8% of gross revenues
• Marketing Fund Fee: 2%
• Veteran Discount: US $5,000 off franchise fee

The investment range varies based on facility vs. mobile-only setup, training needs, and territory size.

The Dog Wizard Academy: a multi-phase training system including online coursework, business coaching, hands-on field experience, and ongoing continuing education with a proprietary certification badge system.

• Corporate operations team: professional call center handles lead intake and scheduling; CRM tools manage client scheduling, invoicing, and marketing tracking.
• Marketing and technology suite: PPC, SEO, social media content, email marketing templates, CRM, intranet support, and annual national conference for franchisee collaboration.
• Business coaching & ongoing training: regular one-on-one coaching calls, annual summits, advanced specialty workshops spread across year one and beyond.

The Dog Wizard offers an emotionally and financially rewarding dog training franchise opportunity in a booming pet services industry. With low overhead (~mobile-based), recurring revenue streams, and a rich support ecosystem—from corporate lead generation and training to marketing and coaching—it’s ideal for passionate entrepreneurs ready to make a difference in both lives and earnings.

If you’re contemplating pursuing this franchise opportunity, simply send an enquiry and request further information. It’s easily done – fill out this form and submit it. It will take just seconds.

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