Keller Williams Realty

Founded in 1983, Keller Williams Realty has been on a mission to foster success and create the most millionaires in the real estate industry. Despite the many changes over the past four decades, their dedication to empowering their agents remains unwavering.

With over 1,200 hours of on-demand learning and more than 100 live training events globally, Keller Williams is committed to providing top-notch education and support. The company has invested hundreds of millions in developing cutting-edge technology to keep their agents at the forefront of the industry. Through KW Cares, over $60 million has been provided in agent aid, showcasing their dedication to supporting their community. Their efforts have not gone unnoticed, earning them hundreds of industry accolades and expanding their presence to over 55 regions worldwide.

Keller Williams Realty, headquartered in Austin, Texas, stands as a leader in the real estate sector. It was launched as a franchise in 1987 and has since grown to become the number one franchise in the United States by sales volume. In 2017, it ranked first in both agent count and units sold, cementing its status as a powerhouse in the market. Globally, it boasts the largest number of agents, making it a formidable presence in the real estate world.

The journey of Keller Williams, from a single office founded by Gary Keller and Joe Williams, to approximately 940 offices with over 180,000 associates worldwide as of May 2018, is nothing short of remarkable. Recognized by prestigious publications like Entrepreneur and Forbes, Keller Williams has earned a reputation as one of the highest-rated real estate companies. In 2018, Career Bliss honored it as one of the “happiest companies to work for,” highlighting the positive and supportive environment it offers its associates.

For prospective franchisees, Keller Williams Realty presents an exciting opportunity to join a thriving, innovative, and supportive community, dedicated to their success and growth in the real estate industry.

Keller Williams Realty offers a comprehensive suite of services to its clients, ensuring a seamless and supportive experience in the real estate market. Here are just some of the key services provided:

Residential Real Estate Services:

• Buying and Selling: Assistance with the purchase and sale of residential properties, including single-family homes, condos, and townhouses.
• Home Valuation: Providing accurate market analyses to determine the value of a property.
• Marketing and Listing: Utilizing cutting-edge marketing strategies to list and promote properties for sale.

Commercial Real Estate Services:

• Leasing and Sales: Expertise in leasing and selling commercial properties, such as office buildings, retail spaces, and industrial properties.
• Investment Services: Guidance on commercial real estate investments, including property management and portfolio optimization.

Luxury Real Estate Services:

• Luxury Home Marketing: Specialized services for high-end properties, including premium marketing and exclusive listings through the KW Luxury division.
• Personalized Support: Tailored assistance for clients looking to buy or sell luxury homes.

Technology and Innovation:

• Real Estate Technology: Access to the latest technology tools and platforms for a streamlined real estate experience, including virtual tours and digital transaction management.
• Agent Apps and Tools: Innovative apps and tools for agents to enhance their service delivery to clients.

Training and Education:

• Client Education: Resources and seminars to educate clients on the real estate process, market trends, and investment opportunities.

Support Services:

• Mortgage Services: Assistance with finding and securing financing through trusted mortgage partners.
• Insurance Services: Connections to home insurance providers for comprehensive coverage options.
• Home Services Network: Recommendations for reliable service providers, including inspectors, contractors, and home improvement specialists.

Community and Charitable Initiatives:

• KW Cares: Support for agents and their families in times of need, contributing to the well-being of the broader KW community.
• Community Involvement: Engagement in local community projects and charitable activities to make a positive impact.

For prospective franchisees, Keller Williams Realty offers a wealth of benefits that make it an attractive opportunity in the real estate industry. Here are the key advantages:

Proven Success and Brand Recognition:

• Leading Brand: As the largest real estate franchise by agent count and one of the top franchises by sales volume in the United States, Keller Williams has a strong and reputable brand.
• Industry Recognition: Garnered numerous awards and accolades from prestigious publications, enhancing credibility and trust.

Comprehensive Training and Support:

• Extensive Training Programs: Access to over 1,200 hours of on-demand learning and more than 100 live training events worldwide.
• Ongoing Education: Continuous learning opportunities to keep franchisees and their teams updated on industry trends and best practices.

Advanced Technology and Innovation:

• Cutting-Edge Technology: Investment in industry-leading technology tools and platforms, including AI-driven systems, virtual tours, and digital transaction management.
• Agent Tools: Innovative apps and tools designed to enhance productivity and service delivery.

Strong Community and Culture:

• Supportive Network: Being part of a global network of over 180,000 associates, providing a wealth of knowledge, resources, and support.
• Positive Environment: Recognized as one of the “happiest companies to work for,” fostering a positive and collaborative culture.

Financial and Operational Support:

• Investment in Success: Keller Williams has invested hundreds of millions in developing its technology and support systems, ensuring franchisees have the best resources at their disposal.
• Agent Aid: Through KW Cares, over $60 million has been provided in agent aid, demonstrating a strong commitment to supporting their community.

Marketing and Lead Generation:

• Powerful Marketing Tools: Access to sophisticated marketing strategies and tools to effectively promote properties and attract clients.
• Lead Generation: Advanced lead generation systems to help franchisees grow their business and client base.

Global Reach:

• International Presence: Expansion into over 55 regions worldwide, offering franchisees the potential to tap into global markets and opportunities.

Business Growth Potential:

• Scalability: Proven business model that allows for scalable growth, enabling franchisees to expand their operations and increase their market presence.
• Wealth Building: Commitment to creating the most millionaires in real estate, offering significant financial growth opportunities for franchisees.

Ethical and Community-Focused:

• Community Involvement: Active participation in local communities through charitable initiatives and projects, enhancing the brand’s reputation and impact.
• Values-Driven: Emphasis on core values and ethical business practices, ensuring a trustworthy and sustainable business environment.

Keller Williams Realty seeks prospective franchisees who embody certain personal qualities and characteristics to ensure they are a good fit for the company’s culture and values. Here are the key attributes they look for:

Entrepreneurial Spirit:

• Business Mindset: Individuals who have a strong business acumen and are driven to grow and manage a successful enterprise.
• Innovative Thinker: Someone who is open to new ideas and approaches, and can adapt to the evolving real estate market.

Leadership and Management Skills:

• Strong Leadership: Proven ability to lead, motivate, and inspire a team of real estate professionals.
• Effective Management: Skilled in managing operations, finances, and human resources to ensure the smooth running of the franchise.

Commitment to Learning and Development:

• Lifelong Learner: A dedication to continuous learning and personal development, staying current with industry trends and best practices.
• Mentorship Ability: Willingness to mentor and support agents in their professional growth.

Customer-Focused Attitude:

• Client-Centric: A deep commitment to providing exceptional customer service and ensuring client satisfaction.
• Relationship Builder: Ability to build and maintain strong relationships with clients, agents, and the community.

Integrity and Ethical Standards:

• High Ethical Standards: Adherence to the highest standards of integrity and ethical behavior in all business dealings.
• Trustworthy and Reliable: Demonstrates reliability and trustworthiness in their professional conduct.

Community Involvement and Social Responsibility:

• Community-Minded: A passion for engaging with and giving back to the local community through charitable initiatives and participation in community events.
• Social Responsibility: Commitment to corporate social responsibility and contributing to the greater good.

Resilience and Determination:

• Resilient: Ability to navigate challenges and setbacks with a positive attitude and determination.
• Goal-Oriented: Strong focus on achieving goals and driving results, with a persistent and determined approach.

Passion for Real Estate:

• Industry Enthusiast: A genuine passion for the real estate industry and a deep understanding of its dynamics.
• Market Knowledge: In-depth knowledge of the local real estate market and trends.

Collaborative and Team-Oriented:

• Team Player: A collaborative mindset, working well with others to achieve common goals.
• Supportive Nature: Willingness to support fellow franchisees and agents, contributing to a positive and cooperative environment.

Vision and Strategic Thinking:

• Visionary: Ability to envision the future of the business and develop strategic plans to achieve long-term success.

Strategic Planner: Skilled in strategic planning and execution, with a focus on sustainable growth and innovation.

For those considering a Keller Williams franchise, it’s important to understand the associated costs and fees involved. Here is a breakdown of the financial requirements:

Keller Williams franchisees are required to pay an initial franchise fee of up to $35,000. The total initial investment needed to start a franchise ranges from $183,947 to $336,995. Prospective franchisees should also have a minimum of $150,000 in available cash to meet the financial prerequisites.

The ongoing costs include a royalty fee of 6% of gross revenues. Additionally, there is an annual advertising royalty fee of $1,000, which contributes to the marketing and promotion of the brand.

Embarking on a new business venture with Keller Williams ensures that franchisees are never alone in their journey. From the very beginning, new franchisees receive exceptional training and support that set them up for success.

Keller Williams provides a comprehensive onboarding process that is both smooth and efficient. Franchisees can benefit from a blend of virtual and in-person classes designed to equip them with the knowledge and skills they need. The brand’s award-winning coaching programs offer continuous guidance, ensuring franchisees always have expert advice at their fingertips.

New franchisees can expect the following training and support:

• On-The-Job Training: Lasting between 6 to 18 months, this hands-on training helps franchisees gain practical experience and build confidence in their new role.
• Classroom Training: A total of 28 hours of classroom training covers essential topics, from real estate fundamentals to advanced business strategies.
• Flexibility in Ownership: Absentee ownership is allowed, providing flexibility for those who may not be involved in the day-to-day operations.
• Staff Requirements: To run a Keller Williams franchise efficiently, it typically requires three to four employees.

If you’re contemplating pursuing this franchise opportunity, simply send an enquiry and request further information. It’s easily done – fill out this form and submit it. It will take just seconds.

Disclaimer

The information provided on this page is obtained from sources available freely on the internet. No responsibility for factual inaccuracies should be attributed to Franchise Fame.