Maid Brigade

Maid Brigade is a distinguished residential cleaning franchise with over 40 years of industry experience, having been founded in 1985. It has grown into a flagship brand with more than 380 franchise territories across the United States and Canada.

Recognized as a Top 500 Franchise for 2025 and inducted into the Franchise Hall of Fame by Entrepreneur Magazine, Maid Brigade is also ranked in the Franchise Times Top 400 for 2024 and FranServe’s FRAN-TASTIC BRANDS for 2025.

The company is known for its commitment to quality, innovation, and environmental responsibility, being the only professional cleaning service to utilize the proprietary PUREcleaning® system, which uses electrolyzed water and electrostatic sprayers to clean and disinfect homes safely and effectively.

Maid Brigade offers franchisees the opportunity to build a thriving business that delivers both financial rewards and personal satisfaction by making a positive impact in their communities. The brand’s strong national recognition, supported by approximately 90,000 consumer hits per month through search engine optimization, funnels qualified leads directly to franchise locations, enhancing growth potential.

Maid Brigade specializes in residential cleaning services delivered by supervised teams, ensuring consistent, high-quality results. Their offerings include:

• Comprehensive house cleaning services such as dusting, mopping, vacuuming, and tidying
• Use of the PUREcleaning system, an eco-friendly method that protects customers and employees from the health risks associated with traditional cleaning products
• Proprietary household cleaning products available for sale through franchisees
• A focus on repeat customers, fostering strong client retention and steady revenue streams
• Robust technology platforms that streamline scheduling, customer management, and operations
• Marketing materials and campaigns regularly provided to support franchise growth

The franchise model emphasizes professionalism, environmental responsibility, and customer satisfaction, setting Maid Brigade apart in the residential cleaning market.

Maid Brigade offers a turnkey franchise opportunity designed to support new owners from launch through growth. Key features include:

• A comprehensive 4-day on-site startup training program led by veteran franchisees to build confidence and operational expertise
• A Mentorship Match Program pairing new franchisees with experienced owners (with at least 10 years of experience) for ongoing guidance and support
• Access to world-class resources including in-house digital marketing, proprietary software, and operational systems
• Exclusive territories averaging about 30,000 homes, with franchisees typically generating approximately $100,000 in annual revenue per territory
• A business model requiring active owner involvement—Maid Brigade is not a semi-absentee or home-based franchise
• Strong national brand recognition and an established lead generation system that drives customer acquisition

Franchisees benefit from a proven system that balances operational support with entrepreneurial independence, enabling them to build sustainable, profitable businesses.

Maid Brigade seeks dedicated entrepreneurs who:

• Are committed to hands-on management and involvement in daily operations (passive ownership is not available)
• Have strong leadership and organizational skills or a willingness to develop them
• Value quality, customer service, and environmental responsibility
• Desire to build a reputable, community-focused business with long-term growth potential
• Meet financial qualifications, including a minimum net worth of $100,000 and a cash investment of approximately $80,300
• Are motivated to leverage Maid Brigade’s brand, technology, and support systems to achieve business success

The franchise welcomes individuals from diverse backgrounds, including veterans who receive a 10% discount on the franchise fee, and those new to the cleaning industry will find comprehensive training and mentorship programs to ensure readiness.

Starting a Maid Brigade franchise requires a moderate financial investment with the following key figures:

• Initial Franchise Fee: $27,000 – $40,700
• Total Initial Investment: $119,150 – $147,850
• Minimum Net Worth: $100,000
• Cash Required: $80,300
• Royalty Fee: Sliding scale from 6.9% to 3.5%, decreasing as the franchise grows
• Advertising Fee: 2% of gross revenue
• Franchise Term: 10 years, renewable

Additional financial details include:

• Territories typically cover about 30,000 homes, with franchisees averaging around $100,000 in annual revenue per territory
• Franchisees generally employ about four staff members to service their territories
• Financing options are available through third-party lenders to cover franchise fees, startup costs, equipment, and inventory
• No home-based or passive ownership options; active management is required

This investment reflects the comprehensive support, brand strength, and proprietary technology Maid Brigade provides to its franchisees.

Maid Brigade offers an extensive training and support program designed to set franchisees up for success:

• Initial Training: A 4-day on-site startup process led by veteran franchise owners, providing hands-on operational training and business management skills
• Mentorship Match Program: New franchisees are paired with experienced owners (with at least 10 years of experience) for personalized guidance and confidence building
• Ongoing Support: Continuous assistance from corporate and franchise networks, including marketing support, operational advice, and access to proprietary software and digital tools
• Marketing Assistance: Regular rollout of marketing materials, search engine optimization, social media campaigns, and local advertising support to generate leads and build brand presence
• Technology: Robust, user-friendly platforms for scheduling, customer relationship management, and business analytics
• Community and Peer Network: Franchisees join a collaborative network for sharing best practices and mutual support

Maid Brigade’s comprehensive support system ensures franchisees have the resources and knowledge to operate efficiently, maintain high service quality, and grow their businesses sustainably.

If you’re contemplating pursuing this franchise opportunity, simply send an enquiry and request further information. It’s easily done – fill out this form and submit it. It will take just seconds.

Disclaimer

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