Ben’s Soft Pretzels

Ben’s Soft Pretzels is a popular and fast-growing brand specializing in hand-rolled soft pretzels made fresh daily. Founded with the goal of offering a superior pretzel experience, Ben’s Soft Pretzels has grown into one of the leading soft pretzel brands in the United States, known for its commitment to quality, customer service, and community engagement.

With locations in malls, food courts, and standalone stores, Ben’s has captured the hearts of customers craving a warm, delicious, and freshly baked snack. The franchise offers a unique business opportunity, combining a beloved product with a simple and scalable business model. Franchisees benefit from the strong brand recognition and a proven, time-tested process that makes the operation both accessible and profitable.

Ben’s Soft Pretzels offers a variety of high-quality products, with an emphasis on hand-rolled, freshly baked pretzels made with premium ingredients. The product line includes:

• Hand-Rolled Soft Pretzels: The flagship offering—freshly baked, soft, and perfectly salted pretzels made from a proprietary recipe.
• Pretzel Bites: Bite-sized versions of their signature pretzels, perfect for on-the-go snacking.
• Stuffed Pretzels: A fun twist on the classic, featuring pretzels stuffed with a variety of fillings such as cheese, chocolate, and more.
• Pretzel Dogs: A delicious combination of soft pretzel dough and savory hot dogs, available with a variety of toppings.
• Pretzel Dips & Sauces: Complementing their pretzels, Ben’s offers a range of homemade dips and sauces, including cheese, mustard, and caramel.
• Beverages: Franchisees can offer a selection of beverages, including lemonade, soda, and coffee, to complement their menu.

Ben’s Soft Pretzels also emphasizes customer experience with a fast, friendly service model that creates a welcoming atmosphere at every location. The simplicity of the menu allows franchisees to focus on quality and consistency while keeping operations efficient and cost-effective.

Ben’s Soft Pretzels offers a strong, straightforward franchise model that’s perfect for both first-time business owners and seasoned entrepreneurs. The franchise package includes:

• Low Overhead Costs: The business model requires minimal staff and a relatively low initial investment compared to other food franchises, making it a financially accessible option for many franchisees.
• Turnkey Operations: Ben’s provides a comprehensive support system, including everything franchisees need to get started: equipment, marketing materials, training, and operational systems. The franchise system is designed for ease of operation and scalability.
• Flexible Location Options: Ben’s Soft Pretzels franchises can be operated in a variety of locations, including high-traffic malls, food courts, standalone retail spaces, and even kiosk-style setups. The brand’s flexibility makes it an ideal choice for a wide range of markets and real estate options.
• Proven Marketing Strategies: Franchisees benefit from the company’s ongoing national marketing campaigns, as well as locally targeted promotions that drive foot traffic and build customer loyalty.
• Strong Brand: With a recognizable logo, consistent product quality, and a focus on customer service, Ben’s Soft Pretzels is a trusted name in the snack industry, helping franchisees establish their business quickly.

Ben’s Soft Pretzels is looking for motivated, customer-focused entrepreneurs with an interest in the foodservice industry. Ideal candidates will possess:

• Strong Work Ethic: As with any food service business, success depends on consistent, high-quality service. Franchisees should be dedicated to maintaining the brand’s standards and ensuring customer satisfaction.
• Entrepreneurial Spirit: Ben’s Soft Pretzels is ideal for individuals who want to run their own business with a proven, easy-to-follow system. Whether you’re new to franchising or a seasoned business owner, a passion for entrepreneurship is key.
• Community-Oriented Mindset: Ben’s Soft Pretzels thrives on its connections with local communities. Franchisees should be able to engage with their customers, participate in local events, and drive brand awareness through grassroots marketing.
• Business & Financial Acumen: Although the business model is relatively simple, franchisees must be comfortable managing inventory, budgeting, and handling day-to-day operations to ensure profitability.
• Customer Service Focus: Excellent customer service is at the heart of the Ben’s Soft Pretzels experience. Franchisees must be dedicated to delivering high-quality products with friendly, fast service.

No prior foodservice experience is required, as Ben’s Soft Pretzels provides all the necessary training and ongoing support to help franchisees succeed.

The total investment required to open a Ben’s Soft Pretzels franchise will vary depending on the location, size of the operation, and type of lease arrangement. On average, the investment ranges from:

• Franchise Fee: $25,000
• Initial Setup & Equipment: $75,000–$125,000
• Initial Inventory & Supplies: $5,000–$10,000
• Marketing & Branding: $5,000–$15,000
• Total Initial Investment: $100,000–$160,000
• Liquid Capital Required: $50,000+
• Ongoing Royalty Fees: 6% of gross revenue

Ben’s Soft Pretzels offers comprehensive training and ongoing support to franchisees, ensuring that they have all the tools they need to succeed. The training program includes:

• Initial Training: A thorough training program that covers everything from making pretzels to managing a successful franchise location. This includes product knowledge, customer service, inventory management, marketing, and operating systems.
• Ongoing Support: Franchisees have access to continuous support from Ben’s corporate team, including regular check-ins, operational advice, and troubleshooting assistance.
• Marketing Support: Ben’s provides marketing and advertising materials that franchisees can use to promote their locations. Franchisees also benefit from corporate-led marketing campaigns designed to boost brand visibility and customer engagement.
• Technology & Operations: Franchisees have access to proprietary technology for managing sales, inventory, and finances. The system is designed to make day-to-day operations as simple and efficient as possible.
• Community Engagement: Ben’s Soft Pretzels encourages franchisees to get involved in their local communities through events, partnerships, and other grassroots marketing strategies that foster customer loyalty.
• Vendor Relationships: The company has established relationships with trusted suppliers to ensure that franchisees can access high-quality ingredients and supplies at competitive prices.

If you’re contemplating pursuing this franchise opportunity, simply send an enquiry and request further information. It’s easily done – fill out this form and submit it. It will take just seconds.

Disclaimer

The information provided on this page is obtained from sources available freely on the internet. No responsibility for factual inaccuracies should be attributed to Franchise Fame.