Wisconsin Franchises: Your Gateway to Business Ownership

Calling all aspiring business owners in Wisconsin! Are you looking for lucrative business opportunities? You’ve come to the right place because here at Franchise Fame, we have an extensive portal of franchise opportunities in Wisconsin that range in investment levels, flexibility, and other factors to make your entry into the world of franchising and business ownership that much easier. But why Wisconsin, you’re wondering? Below, we set out some of the key criteria that make the state an excellent ground for starting a franchise business. Let’s take a closer look.

Whether it’s Milwaukee, Madison, Green Bay, Kenosha, or Racine, Wisconsin offers aspiring business owners the chance to take advantage of a large population of 5.8 million people, indicating a strong consumer base. There are also 2.4 million households in Wisconsin with a sizable median household income of $67,080, which suggests a stable income base and a favorable economic climate for pursuing your next franchise ownership opportunity. In addition, with 450,000 small businesses, the state’s entrepreneurial ecosystem is considered highly robust, meaning that there are great opportunities for business ownership in franchising.

Here are a few other factors that support this claim:

• The state has a low unemployment rate at 3.2%, which is lower than the US average.
• The state’s gross domestic product (GDP) ranks in 21st place.
• A whopping 85% of the working-age population is actively involved in the workforce.
• Wisconsin has one of the lowest poverty rates in the country.
• Some of the state’s largest industries are manufacturing, agriculture, and healthcare. Tourism follows close on their heels by directly and indirectly supporting an estimated 200,000 jobs.
• Other key sectors in the state include manufacturing energy, power, and controls; aerospace and aviation; water technology; food and beverage; biohealth; forest products; and information technology. 
• Per capita income is estimated at $40,130 and the total retail sales per capita is $15,840. Both of these indicators signal that the state has a solid consumer base with market capacity and consumer spending power and that retail spending is healthy.
• In 2023, the state was expected to add 132 new franchised businesses, which were expected to create 3,193 new jobs. As such, the total number of franchise establishments is projected to increase to 15,220, employing around 164,257 people.
• The economic output from franchises was $15.8 billion in 2022 and was expected to grow by 3.2% to reach $16.3 billion in 2023.

Wisconsin presents a wealth of franchise opportunities for aspiring business owners, with options spanning numerous industries. Key sectors include:

• Accounting & Financial 
• Advertising & Marketing 
• Automotive 
• Business Services 
• Children’s 
• Cleaning 
• Coffee 
• Computer & Internet 
• Consultant & Business Broker 
• Employment & Staffing 
• Entertainment 
• Fitness 
• Food 
• Green
• Health & Beauty 
• Healthcare & Senior Care/Home Care 
• Home Based 
• Home Services 
• Industrial 
• Mailing & Shipping 
• Moving & Storage 
• Pet 
• Photography 
• Printer, Copying & Sign 
• Real Estate 
• Restaurant 
• Retail 
• Sports 
• Tax 
• Training 
• Travel, Cruise and Hotel
• Vending & ATM
• Veteran Friendly

And if these aren’t enough reasons to consider franchises for sale in Wisconsin, a closer look at some of the state’s key cities might help change your mind.

For example, Milwaukee has a significant annual expenditure on food and beverages, meaning a prime location for restaurant franchises to thrive. Other sectors in this city worth considering include transportation.

Meanwhile, the city of Madison has an estimated median household income of $113,664 (as of 2023). This signals a healthy population with a strong economic foundation. Residents of this state typically spend quite a significant portion of their income on health-related expenses, which means that Wisconsin franchises focused on health and fitness through gyms, wellness centers, specialized fitness studios, or others can find a place to call home.

As for Green Bay, the city is known for its steady population growth, which is amplified by a gradual increase in average and median household incomes. With an exceptionally low unemployment rate at 1.9%, there’s a great opportunity for franchises in Wisconsin to consider this city as it has a strong potential customer base and potential employees for new franchises. Some of the key industries you might consider when choosing this location to start your franchise business include automotive, maintenance and repair, business services, etc.

Wisconsin is a franchise registration state. This means franchisors offering franchises in the state need to register their Franchise Disclosure Document (FDD) with the Wisconsin State Department of Financial Institutions’ Securities Division. Registration is done online and costs $400 annually. There’s no renewal process; franchisors need to re-register each year to keep selling franchises in Wisconsin.

Furthermore, Wisconsin’s franchise laws are similar to federal regulations set by the FTC. The state also has the Wisconsin Fair Dealership Law (WFDL) that applies to most franchises, offering protections to franchisees regarding termination, non-renewal, and inventory repurchase. Overall, the existence of a registration process and specific franchisee protections suggests a moderately active franchise market in the state.

In conclusion, if you want to and are ready to start a business, you don’t have to look any further. Franchise Fame’s franchise portal of available franchises for sale means you can find both affordable franchises that fall within your budget and those that meet your personal and professional goals. Get in touch with our friendly and experienced team today! We can answer your questions and help make the transition to franchise business ownership in Wisconsin easier and more streamlined for you. We are waiting for your message!

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