Cinnabon

Cinnabon, established in 1985 (first franchise in 1986), is the iconic brand known for its signature cinnamon rolls and baked treats. Now part of GoTo Foods (formerly Focus Brands), it operates over 1,000 locations in 60+ countries, thriving primarily in malls, airports, convenience stores, and co-branded outlets like Auntie Anne’s and Carvel.

• Premium fresh-baked cinnamon rolls, Delights, Stix, specialty beverages, and bakery items—all produced on-site.
• Multiple retail formats, including full bakeries, express kiosks, concession trailers, and co-branded setups within other Quick Service or bakery venues.
• Strong branding & partnerships, leveraging GoTo Foods’ buying power, co-branding options like Auntie Anne’s/Carvel, and national marketing tailored to high-traffic environments.

• Versatile footprint options — street-side stores, food courts, airports, travel plazas, even fair/trailer setups.
• Global support system — backed by GoTo Foods, offering best-in-class systems for real estate, supply chain, training, and marketing.
• Growth focus — deploying ~200+ new markets in the U.S. and supporting international expansion through partnerships (e.g., Pizza Hut, EG Group UK).

• Operators with business or hospitality experience, ideally hands-on but absentee models may be considered.
• People-oriented entrepreneurs who value team-building and guest experience.
• Committed owners, as the franchisor recommends active participation despite allowing passive models.

• Comprehensive onboarding: includes ~20 hours classroom and 36+ hours on-site hands-on training.
• Pre-opening assistance: support with hiring, equipment setup, marketing, and store launch.
• Continuous support: ongoing access to digital training, conventions, remote tools, supply chain, and marketing teams.

Cinnabon offers a flexible, legitimate opportunity in the specialty bakery category under the strong umbrella of GoTo Foods. With multiple formats—from kiosks to full bakeries — comprehensive training, veteran-friendly incentives, and solid performance metrics, it’s an appealing choice for hands-on operators who want to grow a foodservice business with global brand recognition.

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