Restaurants

Marco’s Pizza

Marco’s Pizza: Join one of the fastest-growing pizza brands with strong franchise support and growth incentives.

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Min. investment

$286,727

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Max. investment

$807,152

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Funding support

No
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Coverage

USA
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Franchise Fees

$25,000 per store
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Level of expertise

Beginner to Senior

About Marco’s Pizza

Founded in 1978 by Pasquale “Pat” Giammarco in Ohio, Marco’s Pizza began franchising in 1979 and has since expanded to over 1,200 locations across 35+ states—including Puerto Rico, the Bahamas, Mexico, and India. It ranks among the Top 5 pizza brands in the U.S. by systemwide sales.

What They Offer

  • Authentic Italian-style pizza made from scratch daily using fresh dough, proprietary sauce, and three signature cheeses. The menu also includes subs, wings, salads, and specialty items like Ghirardelli brownies.
  • Convenient channels: store-based delivery, carryout, and catering, supported by an intuitive app and loyalty platform.
  • Technology-led operations, such as the MOMS (Order Management System), cloud POS, and proprietary supply and staffing forecasting systems.

The Franchise Offering

  • Rapidly expanding system: approximately 1,200+ stores, with aggressive multi-unit and international growth plans (Mexico, LatAm, India).
  • Support infrastructure: A dedicated franchise operations team (150+ employees) assists in real estate, construction, marketing, finance and tech.
  • Multi-unit-friendly environment: Nearly half of current franchisees operate multiple units; multi-unit developers benefit from phased royalty incentives.

Who Are They Looking For?

  • Entrepreneurs with strong leadership and people skills, capable of hiring and growing teams and delivering guest service-first operations.
  • Growth-minded multi-unit candidates, encouraged by structured development incentives and scalable systems.
  • System-followers committed to brand standards, operational metrics, and leveraging centralized technology and training.

The Cost

Initial Franchise FeeUS $25,000 per store
Estimated Initial Investment$286,727 – $807,152 per unit (depending on location, build-out, equipment, and working capital)
Liquid Capital Requirement$150,000 – $200,000 (depending on proposed unit count)
Minimum Net Worth$450,000 – $600,000
Royalty Fee5.5% of net royalty sales (capped at 6.0%)
Advertising Contributions~7% of net sales (including national/regional ad funds) plus brand development fee (~1%)
Veteran / First Responder Incentives$10,000 off franchise fee (veterans); $5,000 off for first responders
Multi-Unit Royalty Incentive0% royalty first 6 months, then 2.5% months 7–18 before standard royalty, for owners signing 3–5 stores based on requirement

Training & Support

  • Comprehensive onboarding: Approx. 240 hours on-the-job training plus ~74 hours classroom learning at Marco’s University.
  • eLearning & mobile training tools: Transitioned to mobile-first training platforms for faster onboarding and ongoing learning.
  • Operations support: Field operations teams, real-time hotlines, and franchise network retreats to maintain performance standards.
  • Marketing and tech: National advertising, digital tools, loyalty program, CRM, and store-level marketing support.

Marco’s Pizza blends authentic, fresh-made Italian offerings with a modern, tech-forward QSR model. With strong unit-level economics (~$1.2M–1.3M AUV), multi-unit-friendly royalty incentives, and robust franchisee support systems, it offers an attractive path for motivated entrepreneurs seeking growth in the flourishing pizza sector.

Next Steps

If you’re contemplating pursuing this franchise opportunity, simply send an enquiry and request further information. It’s easily done – fill out this form and submit it. It will take just seconds.

Disclaimer

The information provided on this page is obtained from sources available freely on the internet. No responsibility for factual inaccuracies should be attributed to Franchise Fame.

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