Home Service Franchise Opportunities in the United States of America

The home services franchise industry comprises a variety of sub-industries, each with its own unique set of benefits.

Not only are home services franchises profitable. They also come with incredible training and support. This means that when you invest in such a business, you can reap all the rewards of working within a supportive network that wants to see you succeed and meet your full potential.
With its various sub-niches, the different home services franchises for sale can range from residential and commercial cleaning franchises to home improvement franchises, as well as gardening franchises and landscaping franchise opportunities. A brief snapshot of the industry looks something like this:

• The global residential cleaning market is projected to be worth $40.3 billion by 2027, while the commercial cleaning market is expected to reach a whopping $468.2 billion by 2027. Additionally, the commercial cleaning services market is worth $90.1 billion in the US, employing over 2.3 million people in more than 1.2 million businesses. With cleaning being considered a low-investment sector, there were a whopping 36,000 franchised outlets in the US in 2020.
• The home improvement industry contributes $500 billion to the US economy. Meanwhile, home improvement franchises led the home services segment with $2.9 billion in sales in 2020.
• The lawn and garden franchise opportunities also get high growth, with 34.5 million households in the US hiring a lawn service. Apart from residential lawn care, governments and businesses are also making use of these services, seeing the industry grow to $176 billion in 2023, employing over 1.3 million people in America in nearly 650,000 businesses.

Types of home service franchises

On Franchise Fame, you’ll find a wide mix of maintenance franchises and home repair franchise opportunities that fit different skills, budgets, and lifestyles. Below are some of the most popular types of home service franchises in the US, and example brands you can explore on our website:

Cleaning & residential services franchises

Brands like Two Maids specialise in recurring residential cleaning services. These businesses often feature lower start-up costs, simple equipment, and strong recurring revenue from regular clients. If you’re comparing a franchise vs starting your own cleaning business, a proven brand can accelerate your growth and provide built-in marketing support.

Handyman & home repair franchises

If you enjoy fixing things and managing small projects, handyman franchise opportunities such as Ace Handyman Services, Mr. Handyman, and House Doctors cover everyday home repairs, light remodeling, painting, carpentry, and seasonal maintenance. These affordable home service franchises typically operate with a small team and vehicle fleet, making them an attractive option for first-time franchisees.

Plumbing & emergency repair franchises

Essential trades such as plumbing, water damage restoration, and property restoration remain in high demand regardless of economic cycles. Benjamin Franklin Plumbing focuses on residential plumbing and punctual service, while SERVPRO is a well-known property restoration franchise handling fire, water, mold, and storm damage. These brands often tap into insurance-driven work and emergency call-outs, which can provide strong profitability.

Lawn care, gardening & landscaping franchises

For franchisees who prefer working outdoors, The Grounds Guys and NaturaLawn of America offer lawn care franchise models focused on residential and commercial grounds maintenance. These gardening and landscaping franchise opportunities benefit from recurring service contracts, seasonal upsells, and increasing demand for environmentally friendly yard care.

Pest control & wildlife removal franchises

Pest control franchises are classic “need-based” services with year-round demand. Critter Control focuses on humane wildlife removal and pest control service franchise models that serve both homeowners and businesses. This segment is often regarded as one of the most profitable home service franchises due to recurring contracts and high perceived value.

Home inspection franchises

Home inspection franchises play a central role in the property transaction process. Pillar To Post is a leading home inspection franchise that relies more on professional expertise and local relationships than heavy equipment. These businesses can be desirable to franchisees who enjoy consultative work and detailed reporting.

Specialist construction & niche home services

Some brands occupy specialised niches within the broader home services space. Temporary Wall Systems offers modular wall systems for dust containment and sound control, while Anchored Tiny Homes focuses on building accessory dwelling units (ADUs) and tiny homes. These models target fast-growing segments such as flexible living spaces and renovation-friendly construction solutions.

Whether you prefer a small home service franchise you can run yourself or a multi-vehicle operation with several crews, there’s a model to match your goals: from residential repair franchise concepts to property restoration franchise systems and gardening service franchises.

Home service franchise outlook for 2026–2027

The outlook for home services franchises in 2026–2027 remains strong. Analysts estimate the US home services market was worth around $210–$220 billion in 2024 and could reach the high hundreds of billions by the early 2030s, driven by digital platforms, on-demand booking, and recurring maintenance needs.

Nearly 40% of US homes are over 50 years old, and homeownership remains close to two-thirds of households, both powerful drivers for plumbing, electrical, roofing, lawn care, and residential repair franchises.

According to recent franchise industry data, roughly half of franchised home service brands focus on home maintenance (including cleaning, lawn care, and pest control), while more than a third operate in home improvement and remodeling, and the remainder specialise in emergency and restoration services. This matches the mix of opportunities you’ll find on Franchise Fame, ranging from cleaning and gardening franchises to property restoration franchises and handyman business franchises.

Key trends shaping the best home services franchises for 2026 include:

• Digital convenience & quoting tools: Customers increasingly expect online booking, instant quotes, and real-time updates for everything from a home inspection franchise visit to a pest control treatment.
• Sustainability & “green” services: The demand for eco-friendly gardening franchises and green cleaning solutions continues to rise, particularly in lawn care franchise systems and carpet or maid services.
• Aging housing stock & “repair, don’t move” mindset:  With many homeowners delaying moves due to interest rates and housing affordability, spending on maintenance and repair is expected to remain resilient even when large remodeling projects slow down.
• Professionalisation over DIY: Busy households, ageing populations, and the complexity of modern homes all push more people to outsource tasks to professional service franchise providers.

For prospective franchisees, this means a broad choice of home services franchise opportunities, from affordable entry-level concepts to larger, multi-territory platforms, with strong underlying demand across the US.

Why you should consider a home service franchise opportunity

When it comes to purchasing your own unit from the various home services franchises for sale, it is essential to note that this lucrative industry comes with several important benefits. Among these are the following:

• There is a high demand for the services provided by home services franchises.
• There are low barriers to entry, meaning that the initial investment is significantly lower than other franchise opportunities.
• The sheer variety of options within the industry is astounding. You can choose between gardening franchises, cleaning franchises, landscaping franchises, and more. This means that your business can be tailored to suit your needs.
• Your business success will depend on how much you put into it. The more effort you invest, the more likely you are to see great returns on your investment. It’s also a considerably safer investment as you’ll be partnering with an established brand that follows a proven business model.
• Being your own boss is another wonderful aspect of running a home services franchise business, and you will, in many cases, be able to enjoy great flexibility and a better work-life balance.
• Cleaning or gardening franchises also offer you variety in terms of your schedule. While some come in part-time options, others are available as full-time opportunities.
• In addition to the above, you can also start your business from the comfort of your own home instead of starting out with business premises that you need to pay rent and overheads for. Also, your services will be carried out at your customers’ homes, which means that there is no need for premises, only vans or other vehicles and equipment.
• A home services franchise is also a recession-resistant business that has been tried and tested. Places such as hospitals, gyms, schools, government buildings, etc. will always need these services, and that’s why they’re such a lucrative opportunity.
• You also do not need specialist education or industry experience because the franchisor you choose to partner with will help you run your business from the ground up.
• Being a franchisee means being a part of a supportive franchisee network of other franchise partners with whom you can share best practices, experience, compare notes, and learn from each other.
• You will further be able to take advantage of industry-recognized brands that have become household names and are heavyweights in the industry, which means half your marketing is already done for you.
• Your business start will be fast. That’s because you’ll get extensive levels of support that mean that you’ll get all the necessary training and support to help take your business off the ground and into the territory of earning for yourself.
• You can also take advantage of a recurring customer base, which means that you don’t have to search for and spend a lot of resources on acquiring customers because they are already there, waiting to be served.
• Marketing and advertising support are further elements that contribute to the attractiveness of the home services franchise offerings.

How much does it cost to open a home improvement franchise business?

You might think of franchising and McDonald’s as your benchmarks. However, while the fast food franchises can be costly, the initial franchise fees or initial investment for a home services franchise can range from under $50,000 and upwards of $200,000. Some of the lowest-cost opportunities can cost between $10,000 and $50,000, while commercial cleaning franchises can cost anywhere from about $3,500 to over $1 million. The cost will depend on whether the business comes with vehicles, a location, advanced equipment, etc.

Is a home services franchise right for you?

You don’t need to be a master plumber or experienced landscaper to succeed with a home service franchise. Many brands on Franchise Fame, including Two Maids and Pillar To Post, focus on training you in their systems, marketing, and operations, not on turning you into a tradesperson overnight.

Instead, the most successful home service franchise owners typically bring:

• People skills and local networking ability: Whether you run a handyman franchise, lawn care franchise, or pest control service franchise, you’ll spend a lot of time building relationships with homeowners, property managers, and local businesses.
• Operational and leadership skills: Coordinating technicians, vans, equipment, and customer appointments is at the heart of residential services franchise success. Being organised and comfortable leading a small team is often more important than hands-on technical skills.
• Comfort with marketing and sales: Even the most affordable home service franchises require proactive local marketing encompassing everything from online reviews and social media to community events and partnerships.
• Long-term vision: Many franchisees start with a single territory and grow into multi-unit ownership as their customer base and team expand. The fastest-growing home services franchises are often those where owners reinvest in additional vehicles, technicians, or territories.

If you’re exploring home repair franchise opportunities, maintenance service franchises, or home services franchise opportunities in general, this category offers an attractive balance of demand, flexibility, and scalability.

Exploring Regional Growth for Home Service Franchises

Understanding the growth potential of different regions in the U.S. is key to establishing a successful home service franchise. Below, we highlight four major regions and their unique characteristics, offering a comprehensive overview of the prime opportunities available for franchise expansion.

Northeast:

The Northeast is known for its dense urban centers and strong demand for home services. States in this region offer opportunities to cater to established communities and bustling metropolitan areas.

• New York
• New Jersey
• Pennsylvania
• Massachusetts
• Connecticut
• Rhode Island
• Maine
• Vermont
• New Hampshire

Midwest:

The Midwest, often referred to as “America’s Heartland,” boasts a mix of urban and suburban markets with increasing interest in reliable home service providers. This region presents vast opportunities for community-focused franchises.

• Illinois
• Ohio
• Michigan
• Indiana
• Wisconsin
• Minnesota
• Iowa
• Missouri
• North Dakota
• South Dakota
• Nebraska
• Kansas

South:

The Southern region of the U.S. offers a combination of growing suburban developments and urban expansions. With a warm climate and diverse population, the demand for specialized home services continues to rise.

• Florida
• Georgia
• South Carolina
• North Carolina
• Virginia
• Maryland
• West Virginia
• Kentucky
• Tennessee
• Alabama
• Mississippi
• Arkansas
• Louisiana
• Texas
• Oklahoma

West:

The Western region encompasses some of the fastest-growing states in the country, offering immense potential for franchise businesses. Its diverse landscape ranges from bustling cities to remote areas, catering to various home service needs.

• California
• Nevada
• Arizona
• Washington
• Colorado
• Oregon
• Utah
• Idaho
• New Mexico
• Alaska
• Hawaii
• Montana
• Wyoming

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