Truly Nolen of America, a thriving pest control franchise, traces its roots back to 1938 when Truly Wheatfield Nolen initiated a pest control business in Miami Beach, Florida. Originating during the Great Depression, the company began with a focus on sanitation and evolved into comprehensive rodent and pest control. Truly David Nolen, Truly’s son, played a pivotal role in realizing his vision for superior pest control.
After obtaining his Entomology degree, Truly David Nolen established his own “Truly Nolen” pest and termite control company in Tucson, Arizona, in 1955. Expanding operations across southern California and the southwestern states, he merged his and his father’s companies in 1966, forming “Truly Nolen of America, Inc.”
Guided by the Golden Rule, Truly David Nolen envisioned pest control as a service that customers could take pride in. His commitment to ethical customer care and environmental responsibility became legendary, fostering a reputation for excellence. Truly’s innovative approach extended to both service delivery and advertising, featuring a distinctive fleet of antique and Mouse Cars, gaining media attention locally and internationally.
In the early 1990s, Truly relocated to Naples, Florida, immersing himself in charitable endeavors. He instilled a commitment to community involvement in the company, with service offices actively participating in local events, home shows, hospital visits, school engagements, and even mouse car parades. This community-centric ethos remains a driving force for both corporate service offices and franchise locations.
Truly David Nolen’s legacy lives on, inspiring his family to contribute to the company and the pest control industry. Despite his passing in 2017, his vision endures through the dedication of his daughter, Scarlett Nolen, who currently serves as the company’s President. The Truly Nolen franchise opportunity presents a chance to be part of a reputable legacy, rooted in exceptional pest control and a commitment to community service.