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Truly Nolen of America

Truly Nolen of America, with over 80 years of expertise in pest, termite, lawn, and rodent control, offers a comprehensive range of environmentally responsible and affordable services to prospective clients.

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Franchise Fees

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Level of expertise

Beginner to Senior

About Truly Nolen of America

Truly Nolen of America, a thriving pest control franchise, traces its roots back to 1938 when Truly Wheatfield Nolen initiated a pest control business in Miami Beach, Florida. Originating during the Great Depression, the company began with a focus on sanitation and evolved into comprehensive rodent and pest control. Truly David Nolen, Truly’s son, played a pivotal role in realizing his vision for superior pest control.

After obtaining his Entomology degree, Truly David Nolen established his own “Truly Nolen” pest and termite control company in Tucson, Arizona, in 1955. Expanding operations across southern California and the southwestern states, he merged his and his father’s companies in 1966, forming “Truly Nolen of America, Inc.”

Guided by the Golden Rule, Truly David Nolen envisioned pest control as a service that customers could take pride in. His commitment to ethical customer care and environmental responsibility became legendary, fostering a reputation for excellence. Truly’s innovative approach extended to both service delivery and advertising, featuring a distinctive fleet of antique and Mouse Cars, gaining media attention locally and internationally.

In the early 1990s, Truly relocated to Naples, Florida, immersing himself in charitable endeavors. He instilled a commitment to community involvement in the company, with service offices actively participating in local events, home shows, hospital visits, school engagements, and even mouse car parades. This community-centric ethos remains a driving force for both corporate service offices and franchise locations.

Truly David Nolen’s legacy lives on, inspiring his family to contribute to the company and the pest control industry. Despite his passing in 2017, his vision endures through the dedication of his daughter, Scarlett Nolen, who currently serves as the company’s President. The Truly Nolen franchise opportunity presents a chance to be part of a reputable legacy, rooted in exceptional pest control and a commitment to community service.

What They Offer

Truly Nolen of America, with over 80 years of expertise in pest, termite, lawn, and rodent control, offers a comprehensive range of environmentally responsible and affordable services to prospective clients. Their services include:

Four Seasons Residential Pest Control:

  • Proactive pest control program addressing seasonal changes in pest behavior.
  • Strategic application of high-quality, environmentally conscious materials for effective pest management.
  • Commercial Progressive Pest Control:
  • Tailored pest control options for various business environments, including sophisticated commercial locations.
  • Utilizes preventative and corrective measures for long-term pest management success.

Total Termite Protection:

Comprehensive termite programs, including the gold standard Total Termite Protection.

Innovative treatments to safeguard customers’ valuable assets from the significant threat of termite damage.

Customized Treatment Plans for:

  • Rodents (including trapping and exclusion options)
  • Mosquitoes
  • Bed bugs
  • Birds
  • Flies
  • Bees, wasps, and hornets
  • Stored product pests
  • Insulation replacement


Commercial sanitizing and disinfecting service to ensure a clean and safe environment.

The Franchise Offering

The key benefits of owning a Truly Nolen of America franchise include:

  • Rich Industry Heritage:
    Leverage over 85 years of industry experience with Truly Nolen’s well-established and respected brand.
  • Diversified Service Portfolio:
    Access multiple revenue streams, including commercial pest management, termite control, rodent control, mosquito control, bed bug services, and more.
  • Proven Service Protocols:
    Benefit from time-tested pest control protocols that prioritize customer experience and environmental responsibility.
  • Comprehensive Training Programs:
    Receive thorough initial training in pest management and sales techniques, along with ongoing access to an online training platform and in-person training options.
  • Dedicated Ongoing Support:
    Access continuous support from the Truly Nolen Franchise Team and other departments, including field support visits, regular communication, and strategic planning sessions.
  • Robust Marketing Resources:
    Utilize a variety of marketing materials, from pre-printed brochures to radio spots, tailored to your unique franchise territory and goals.
  • Corporate Purchasing Power:
    Enjoy the benefits of collective purchasing power for equipment, supplies, and resources, ensuring cost savings for your business.
  • National Commercial Opportunities:
    Service national chain commercial accounts through the National Commercial Division, providing additional revenue and brand exposure.
  • Protected Territory:
    Gain a specific geographic area as your protected territory, fostering route density, concentrated marketing efforts, and long-term customer relationships.
  • Engaging Franchise Network:
    Join a diverse peer network of franchise owners, offering a platform for knowledge sharing, experiences, and valuable insights from various backgrounds. Multi-unit options are also available.

Who Are They Looking For?

Truly Nolen of America seeks prospective franchisees with the following personal qualities and characteristics:

  • Integrity and Professionalism: Upholds high ethical standards and professionalism in business dealings.
  • Customer-Focused Mindset: Demonstrates a commitment to providing excellent customer service and satisfaction.
  • Adaptability and Innovation: Embraces change and innovation, adapting to evolving industry trends and customer needs.
  • Entrepreneurial Spirit: Possesses a proactive and entrepreneurial mindset, taking initiative to grow and manage the business.
  • Leadership Skills: Exhibits strong leadership qualities to guide and motivate team members effectively.
  • Commitment to Training: Recognizes the importance of ongoing learning and development, both for themselves and their team.
  • Community Engagement: Values community involvement and is willing to actively participate in local events and initiatives.
  • Effective Communication: Communicates clearly and effectively, fostering positive relationships with customers, employees, and the corporate team.
  • Financial Acumen: Demonstrates sound financial management skills and understands the principles of running a successful business.
  • Collaborative Team Player: Works well within a team, leveraging the support and resources available within the Truly Nolen franchise network.
  • Passion for the Brand: Displays enthusiasm for the Truly Nolen brand and its commitment to quality service and community engagement.
  • Long-Term Vision: Exhibits a long-term vision for the franchise, with a commitment to building lasting customer relationships and brand success.

The Cost

The investment details for a Truly Nolen of America franchise opportunity include the following:

Minimum Cash Required: Start with a minimum cash investment of $50,000.

Total Startup Investment Range: The total startup investment for a Truly Nolen of America franchise opportunity ranges from $50,421 to $122,207.

Training & Support

Here’s a brief preview of the training and support you can expect to receive when you join the brand:

Training Program:

  • Recognized as the best in the industry.
  • Available in multiple formats: on-site, classroom-based, and online.
  • Covers various subjects, including pest and termite control, bed bugs, and rodents.
  • Equips franchise owners with essential tools and knowledge.

Technical Support:

  • Highly experienced team of technical experts.
  • Support available via phone, video, email, and on-site.
  • Continuous research and development of new, efficient service methodologies.

Advanced Services:

  • Four Seasons residential pest control program.
  • Total Termite Protection.
  • Among the most advanced in the industry.

Marketing Support:

  • Access to marketing asset library.
  • Localized microsite pages on the main Truly Nolen online domain.
  • Online local list management.
  • Use of 800-GO-TRULY for customer inquiries.
  • Setup of Google My Business (GMB) and Facebook pages.
  • Social media guidance.
  • Public relations support and guidance.
  • Community event kit.
  • Customized creative assistance available from the Marketing Department.

Iconic Mouse Car Theming:

  • An integral part of day-to-day marketing efforts.
  • Eye-catching and memorable design.
  • Draws attention to the company and garners media headlines.
  • Overcomes negative perceptions associated with pest control.
  • Adored by both adults and children.
  • Consistently incorporated throughout marketing materials.
  • Acts as a mobile billboard, leaving a lasting first impression.

Next Steps

If you’re contemplating pursuing this franchise opportunity, simply send an enquiry and request further information. It’s easily done – fill out this form and submit it. It will take just seconds.


The information provided on this page is obtained from sources available freely on the internet. No responsibility for factual inaccuracies should be attributed to Franchise Fame.

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