What’s the role of the IFA?
Apart from lobbying and litigation, the IFA also has a prominent role to play in franchise advocacy as well as franchise leadership. As a franchising advocate, IFA members receive protection. Meanwhile, franchising is also promoted, giving members the best possible benefits. As a franchise leadership body, it seeks to enhance the franchising industry as a whole through various resources and benefits that members can enjoy from being a part of a team.
What is an IFA membership?
International Franchise Association membership comes with multiple benefits for everyone in the franchising ecosystem. Some of these include:
- Tools and solutions for success
- Programmes and resources that support you
- Mentoring and networking
- Having a team at your side
- Being connected to top-tier success stories
- The ability to learn how to overcome shared challenges
- Educational opportunities
- Certification programmes
- Events
- Exposure and access to the best within the franchising community
- The IFA acts as an advocate for its members
What are the benefits of IFA membership?
With its three primary actors being franchisors, franchisees and suppliers, the IFA offers each one great benefits. A list of some of these is included below:
For franchisors:
- Continuing education and professional development
- Networking and mentoring
- Events
- Certified Franchise Executive Programme
- Franchise sales and development resources
- Franchise supplier directory
- The IFA’s Member Mentor Member Programme
- Franchise government relations
- Franchise industry information, research and publications
- International resources
- Partnerships
- Legal and compliance resources
- Financial tools for franchisors
For franchisees:
- Opportunities and resources
- Access to franchise leaders
- Active representation in all IFA committees, programmes and activities
- The ability to enhance your brand
- Gain access to some of the most prominent influencers in franchising
- Access to the IFA’s Preferred Vendor Partners
- Current thought leadership, news and developments in franchising
- Access to the political advocacy team
For suppliers:
- The opportunity to do business with franchises
- Boosting your B2B lead generation efforts
- Leadership opportunities
- The IFA’s Member Mentor Member Programme
- Education
- Events and sponsorship opportunities
- The ability to advertise
