Local service ads are paid ads that appear on Google, aimed at helping service businesses get the most out of their advertising budget. Businesses go through a process of verification to assure customers that they can trust your brand.
Furthermore, local service ads help you optimize your budget because you only pay per lead as opposed to per click on every ad.
These ads are shown locally, meaning that they appear when someone searches for services like yours near them. The results are often found right at the top of the search engine results page (SERP), boosting your business’ visibility.
What is more, local service ads display a wide range of information, helping customers make an informed decision, by displaying criteria such as your company name, reviews, ratings, city, phone number, opening hours, and more
Franchise businesses with an extensive franchisee network are perfectly positioned to take advantage of local service ads on Google. With every one of your locations showing up in search results, your brand can enjoy greater visibility while also taking advantage of the verification process that proves your business’ validity to your customers.
Few customers want to work with a fly-by-night operation. Yet, when your business is verified and your local service ads start running, you can enjoy a greater optimization of your ad budget. And the best part? Google does most of the work for you.
There is no need for you to do keyword research or A/B testing to optimize Google local service ads. The process is automatic. So, let Google do its magic while you accumulate quality leads that help your business grow.
While the supported industries for local service ads on Google can vary from country to country, some of the most common Local Service Ads categories include:
While most of these categories are in the home services industry, it’s worth noting that professional services such as lawyers and real estate agents can also take advantage of such ads.
Wondering what Google’s verification process entails and what the difference is between Google Screened and Google Guaranteed? We give you a quick breakdown below:
The Google Screened badge that will appear on your local service advert is a badge that shows your professional services business has been verified and has passed a series of checks to confirm your business’ legitimacy by undergoing license checks. The main reason for this is to help build trust in your customer base.
Meanwhile, the Google Guaranteed badge is specifically aimed at home service businesses, which requires them to go through screening and verification. Another interesting aspect of this badge is that customers can also get a refund directly from Google and not from you, if they are dissatisfied with the service provided. While there are limitations to what refunds can be issued for, this extra level of customer protection gives customers a chance to feel more confident in using your services.
There are important differences between local service ads and Google ads. With local service ads, customers or new leads approach your business directly through calls, messages, or emails. Your business acquires new leads and new customers, helping your business grow. And the best part is that you don’t pay per click but rather set your budget on a per lead basis, meaning greater cost efficiency and effectiveness for your business overall.
Your local marketing efforts can now be taken a step further with local service ads by Google. Here’s how Franchise Fame can help your franchise business get ahead.
When it comes to getting started and getting all set up, Franchise Fame is a trusted partner that professionally does everything to get your local service ads up and running smoothly. We’ll take care of your verification and screening process so that you can focus on what matters most — running your business. And with our ongoing local service ads management, all you have to do is cater to the new customers coming in through this vital channel of lead generation.
It is undeniable that local service ads help enhance your digital marketing strategy and it’s time to enhance the returns on your investment quickly and with greater efficiency and precision. Reach out to us today and let’s get the process of getting your franchise business Google verified so that you don’t miss out to the competition. The marketplace out there is highly competitive and you always need to be a step ahead. Let us help you get there quickly and smoothly with our local service ads management service.
Choose Franchise Fame as your Google Ads management company, and our team will give you the results you want, while also freeing up your time so you can focus on running your business. We’ll monitor the performance of your adverts, and adjust them as necessary to give you the best possible return on your investment.
Want us to handle your Google Ads campaigns? Need help with an existing campaign that did not perform as expected? Contact us today by filling in your details in our easy-to-use form. We will gladly answer any questions, advise you or audit your campaigns. We are here to help!
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