What Are Local Service Ads?

Local service ads are paid ads that appear on Google, aimed at helping service businesses get the most out of their advertising budget. Businesses go through a process of verification to assure customers that they can trust your brand.

Furthermore, local service ads help you optimize your budget because you only pay per lead as opposed to per click on every ad.

These ads are shown locally, meaning that they appear when someone searches for services like yours near them. The results are often found right at the top of the search engine results page (SERP), boosting your business’ visibility.

What is more, local service ads display a wide range of information, helping customers make an informed decision, by displaying criteria such as your company name, reviews, ratings, city, phone number, opening hours, and more


Show Up In Local Searches for Service Businesses

Franchise businesses with an extensive franchisee network are perfectly positioned to take advantage of local service ads on Google. With every one of your locations showing up in search results, your brand can enjoy greater visibility while also taking advantage of the verification process that proves your business’ validity to your customers.

Few customers want to work with a fly-by-night operation. Yet, when your business is verified and your local service ads start running, you can enjoy a greater optimization of your ad budget. And the best part? Google does most of the work for you.

There is no need for you to do keyword research or A/B testing to optimize Google local service ads. The process is automatic. So, let Google do its magic while you accumulate quality leads that help your business grow.

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google search - analytics

What industries can benefit from local service ads?

While the supported industries for local service ads on Google can vary from country to country, some of the most common Local Service Ads categories include:

  • Appliance repair services
  • Carpenters
  • Carpet cleaning services
  • Cleaning services
  • Countertop services
  • Electricians
  • Fencing services
  • Flooring services
  • Foundations services
  • Garage door services
  • General contractor services
  • Handyman
  • Home inspection services
  • HVAC (heating, ventilation, and air conditioning)
  • Junk removal services
  • Landscaping services
  • Lawn care services
  • Moving services
  • Pest control services
  • Plumbers
  • Pool cleaning services
  • Pool contracting services
  • Roofers
  • Siding services
  • Snow removal services
  • Tree services
  • Water damage services
  • Window cleaning services
  • Window repair services

While most of these categories are in the home services industry, it’s worth noting that professional services such as lawyers and real estate agents can also take advantage of such ads.

Get More Customers With a Google Badge

Wondering what Google’s verification process entails and what the difference is between Google Screened and Google Guaranteed? We give you a quick breakdown below:

Google Screened

The Google Screened badge that will appear on your local service advert is a badge that shows your professional services business has been verified and has passed a series of checks to confirm your business’ legitimacy by undergoing license checks. The main reason for this is to help build trust in your customer base.

Google Guaranteed

Meanwhile, the Google Guaranteed badge is specifically aimed at home service businesses, which requires them to go through screening and verification. Another interesting aspect of this badge is that customers can also get a refund directly from Google and not from you, if they are dissatisfied with the service provided. While there are limitations to what refunds can be issued for, this extra level of customer protection gives customers a chance to feel more confident in using your services.

google search - analytics

google search - analytics

What Is the Difference Between Local Service Ads and Google Ads?

There are important differences between local service ads and Google ads. With local service ads, customers or new leads approach your business directly through calls, messages, or emails. Your business acquires new leads and new customers, helping your business grow. And the best part is that you don’t pay per click but rather set your budget on a per lead basis, meaning greater cost efficiency and effectiveness for your business overall.

Why You Can Trust Franchise Fame to Manage and Optimize Your LSAs

Your local marketing efforts can now be taken a step further with local service ads by Google. Here’s how Franchise Fame can help your franchise business get ahead.

When it comes to getting started and getting all set up, Franchise Fame is a trusted partner that professionally does everything to get your local service ads up and running smoothly. We’ll take care of your verification and screening process so that you can focus on what matters most — running your business. And with our ongoing local service ads management, all you have to do is cater to the new customers coming in through this vital channel of lead generation.

It is undeniable that local service ads help enhance your digital marketing strategy and it’s time to enhance the returns on your investment quickly and with greater efficiency and precision. Reach out to us today and let’s get the process of getting your franchise business Google verified so that you don’t miss out to the competition. The marketplace out there is highly competitive and you always need to be a step ahead. Let us help you get there quickly and smoothly with our local service ads management service.

google search - analytics

Pick the Right Google Ads Company for You

Choose Franchise Fame as your Google Ads management company, and our team will give you the results you want, while also freeing up your time so you can focus on running your business. We’ll monitor the performance of your adverts, and adjust them as necessary to give you the best possible return on your investment.

It’s true that some of your fellow franchisors do try to find an in-house solution for franchise marketing. But this can be counterproductive as these kinds of employees actually tend to be more expensive over time, and you’ll need to invest in costly digital marketing tools that we already have in our possession. Can your franchise afford a social media expert, a Google Ads one, an SEO guru and a developer? Searching for that one person who knows-it-all is like searching for a unicorn. Plus, this employee member won't have the same level of experience as our professionals - we’ve accumulated over 100 years collectively in the industry!
Our analytical Google Ads experts believe in continuous improvement of the ads. They put a lot of effort in analysing results and optimising the campaigns daily, so that you get the most for your buck. This happens through increasing the quality score of your ads and lowering the cost-per-click. In this way you get more clicks and leads for the same budget over time. This is why we recommend trusting the process and giving it a few months to achieve optimal results. Let our experts do the heavy lifting while you concentrate on converting those leads into sales.
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Agency vs In-House
Continuous Improvement
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