25th November, 2022-
6 minutes to read
How To Define a Buyer Persona For Your Franchise
In the business world, a B2B buyer persona is essential for generating quality leads, driving the sales approach, boosting engagement and development and more. The same is true for a franchise’s customer persona. These fictional personas are a great way to personalise your content and ensure you sell more franchise units to the right individuals. … Continued
- 14th November, 2022
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6 minutes to read
How to Expand Your Restaurant Through Franchising
If you have a successful restaurant business and you’ve already expanded into a couple of locations, you may have given some thought to franchising your restaurant. Franchising comes with many advantages. For starters, it can offer you more capital as you recruit franchisees to help you with your expansion efforts. You can save time as … Continued
- 31st October, 2022
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7 minutes to read
Building Brand Awareness For Franchises
Many franchisors spend years developing and refining their business model and brand before franchising their business. A franchisor’s brand is one of the major selling points for prospective franchisees and it’s also an important way to gain more customers, including improving customer loyalty. With the massive audiences of consumers being online in our day and … Continued
- 12th September, 2022
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6 minutes to read
Conflicts Between Franchisee and Franchisor – How to Resolve Common Franchise Disputes
Conflicts take place in all parts of life and the franchisor and franchisee relationship is no exception. There are commonly-occurring conflicts between franchisor and franchisee that you should anticipate and know how to address if you want your relationship to be as successful as possible. This article explores the sources of some of these conflicts … Continued
- 5th September, 2022
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5 minutes to read
Franchisee Recruitment Process: Dos and Don’ts
As many franchisors across the UK and the world expand into new territories, they require a franchisee partner to help scale their business. But the franchise recruitment process is not as straightforward as one might think. It requires a lot of effort and preparation and while there are some best practices, there are also loopholes … Continued
- 19th August, 2022
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6 minutes to read
Are Franchises a Good Investment?
An ever-growing number of people in the UK are looking at business opportunities. In fact, recent research shows that the number of individuals interested in starting a business has increased to one in three from one in seven last year. As a major part of the business scene, franchises are quickly coming to the fore … Continued
- 16th August, 2022
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4 minutes to read
Why We Should Encourage More Women Into Franchising
The world’s population is almost evenly distributed between men (50.42%) and women (49.58%). As such a huge force, and with their inherent talents, women are a force to be reckoned with and they require the right business opportunities to help empower them and through them, others. There’s various research on the topic of women in … Continued
- 23rd June, 2022
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4 minutes to read
Why franchise your business
Entrepreneurs who are currently running their own business may have considered the business franchise model as a method of scaling up and growing their business. Franchising undoubtedly comes with many advantages and these are discussed in more detail below. Let’s take a closer look below. Advantages of business expansion The benefits of franchising cannot be … Continued
- 16th June, 2022
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4 minutes to read
Should I franchise my business?
When thinking of a successful franchising business, some ideas may immediately pop into your head. You may think of McDonald’s, Dunkin’, Subway, Marriott, Holiday Inn, and others. These are all examples of successful franchises. And what’s interesting about them is that these are businesses that span a variety of industries. When it comes to the … Continued
