How to Write a Franchise Business Plan
Entrepreneurs who have decided to franchise their business owing to its past success and ability to replicate the business idea will need to write a business plan for a franchise. In many cases, this business plan will share many similarities with business plans for start-ups. However, a fundamental difference is that a franchise business plan … Continued
How To Define a Buyer Persona For Your Franchise
In the business world, a B2B buyer persona is essential for generating quality leads, driving the sales approach, boosting engagement and development and more. The same is true for a franchise’s customer persona. These fictional personas are a great way to personalise your content and ensure you sell more franchise units to the right individuals. … Continued
How to Expand Your Restaurant Through Franchising
If you have a successful restaurant business and you’ve already expanded into a couple of locations, you may have given some thought to franchising your restaurant. Franchising comes with many advantages. For starters, it can offer you more capital as you recruit franchisees to help you with your expansion efforts. You can save time as … Continued
Building Brand Awareness For Franchises
Many franchisors spend years developing and refining their business model and brand before franchising their business. A franchisor’s brand is one of the major selling points for prospective franchisees and it’s also an important way to gain more customers, including improving customer loyalty. With the massive audiences of consumers being online in our day and … Continued
Conflicts Between Franchisee and Franchisor – How to Resolve Common Franchise Disputes
Conflicts take place in all parts of life and the franchisor and franchisee relationship is no exception. There are commonly-occurring conflicts between franchisor and franchisee that you should anticipate and know how to address if you want your relationship to be as successful as possible. This article explores the sources of some of these conflicts … Continued
Franchisee Recruitment Process: Dos and Don’ts
As many franchisors across the UK and the world expand into new territories, they require a franchisee partner to help scale their business. But the franchise recruitment process is not as straightforward as one might think. It requires a lot of effort and preparation and while there are some best practices, there are also loopholes … Continued
Are Franchises a Good Investment?
An ever-growing number of people in the UK are looking at business opportunities. In fact, recent research shows that the number of individuals interested in starting a business has increased to one in three from one in seven last year. As a major part of the business scene, franchises are quickly coming to the fore … Continued
Why We Should Encourage More Women Into Franchising
The world’s population is almost evenly distributed between men (50.42%) and women (49.58%). As such a huge force, and with their inherent talents, women are a force to be reckoned with and they require the right business opportunities to help empower them and through them, others. There’s various research on the topic of women in … Continued
Franchise vs Independent Business – Which is Best for You?
Becoming your own boss is a dream for many people who’d like to escape the rat race and venture out to make a living on their own. With this decision comes the very important question of which business model you will go for. Will you choose a franchise vs an independent business? Before you answer … Continued