3rd May, 2023-
7 minutes to read
Complete Email Marketing Guide for Franchises
Franchisors have a dual job when it comes to marketing. On the one hand, they market to their customers. On the other hand, they market to prospective franchisees. One of the best ways to achieve this dual objective is through email marketing. The reason behind this is simple: it’s a highly effective way of building … Continued
- 14th February, 2023
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6 minutes to read
How To Build a Local Marketing Strategy for Franchises
Your franchise marketing strategy wouldn’t be complete without local marketing for franchises. And there are several reasons for this. Firstly, your franchisees operate at community levels, really getting to know their customers and communities. This means that if you target your local marketing strategy for franchises, your franchise business will reap the rewards. There’s a … Continued
- 8th February, 2023
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6 minutes to read
The Importance of Local Marketing for Franchises
Here’s a fun fact: “near me” or “close by” searches have grown by 900%+ over the 2015 to 2017 period and they continue to grow. With most franchises having a physical store or location and with most customers looking for products or services you offer online, how are you taking advantage of online marketing for … Continued
- 6th January, 2023
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6 minutes to read
How to Maintain a Good Franchise Reputation Online
No business wishes to be in a position of having to deal with mistakes and unhappy customers. But the reality is that it happens. Business owners have two options in such cases: ignore or avoid the situation, and deal with it half-heartedly. Alternatively, they can respond and address concerns promptly and directly, which will ultimately … Continued
- 16th December, 2022
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11 minutes to read
Franchise Marketing Trends in 2023
The year 2022 is rapidly coming to an end. For many franchisors and franchisees across the UK, it was characterised by a post-pandemic rebound resulting in more opportunities for growth. Dozens of new franchisees were onboarded. Many franchisors sought to expand their businesses. But one thing that has been a constant in franchising throughout the … Continued
- 25th November, 2022
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6 minutes to read
How To Define a Buyer Persona For Your Franchise
In the business world, a B2B buyer persona is essential for generating quality leads, driving the sales approach, boosting engagement and development and more. The same is true for a franchise’s customer persona. These fictional personas are a great way to personalise your content and ensure you sell more franchise units to the right individuals. … Continued
- 31st October, 2022
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7 minutes to read
Building Brand Awareness For Franchises
Many franchisors spend years developing and refining their business model and brand before franchising their business. A franchisor’s brand is one of the major selling points for prospective franchisees and it’s also an important way to gain more customers, including improving customer loyalty. With the massive audiences of consumers being online in our day and … Continued
- 15th July, 2022
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4 minutes to read
The Five F’s of Franchise Marketing
I have been passionate about franchising for over a decade now. And this passion has led me on an unforgettable journey of working for a franchisor, being a franchisee, running a franchise marketing agency, writing my best-selling book Franchise Fame and so much more. So, why am I telling you all this? Because in this day and … Continued
- 26th April, 2022
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4 minutes to read
Getting On The Same Page With Your Franchising Brand Consistency
A brand is an intangible business asset that has a lot of value. It speaks volumes about your company’s story, its principles, vision, mission and values. And if managed correctly, it can lead to impressive results. While this may be somewhat easier to manage with a sole business owner, with franchising things get a bit … Continued
