26th October, 2022-
5 minutes to read
The Importance of a Digital Marketing Strategy for Your Franchise Business
Gone are the days of traditional advertising through media outlets like newspapers, magazines, radio and television. Although these channels still play an important role in franchise marketing, the world of digital marketing and advertising is coming to the fore. The reasons for this? The proliferation of the internet and its many many uses and applications … Continued
- 15th July, 2022
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4 minutes to read
The Five F’s of Franchise Marketing
I have been passionate about franchising for over a decade now. And this passion has led me on an unforgettable journey of working for a franchisor, being a franchisee, running a franchise marketing agency, writing my best-selling book Franchise Fame and so much more. So, why am I telling you all this? Because in this day and … Continued
- 26th April, 2022
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4 minutes to read
Getting On The Same Page With Your Franchising Brand Consistency
A brand is an intangible business asset that has a lot of value. It speaks volumes about your company’s story, its principles, vision, mission and values. And if managed correctly, it can lead to impressive results. While this may be somewhat easier to manage with a sole business owner, with franchising things get a bit … Continued
- 29th July, 2021
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5 minutes to read
YouTube Marketing Tips For Franchise Businesses You Can’t Afford To Miss
YouTube, the second largest search engine in the world, is a powerful tool for promoting your franchise business. The trick is knowing how to use YouTube correctly and effectively to strengthen your social media strategy. YouTube is the number one go-to when wanting to show the world what you are really about. But you should … Continued
- 29th July, 2021
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6 minutes to read
How to Build Online Marketing Strategy in 10 Steps
Constructing an effective marketing plan is easier said than done! The question many franchisors ask is: what are the franchise marketing best practices? Read on to find out what they entail. How to Build Online Marketing Strategy: Have a plan Understand your priorities Write a business summary Define your franchise marketing channels Focus your budget … Continued
- 28th July, 2021
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6 minutes to read
Offline Marketing Channels Your Franchise Might Be Missing Out On
If you’re reading this, there’s a very high likelihood that you’re doing so online. After all, the internet has become such an important part of our lives that it might be hard to think of any marketing situations which can take place in the offline space. However, if you’re thinking this, then you’re missing out … Continued
- 27th July, 2021
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5 minutes to read
Franchise Marketing Plan | Important Things to Consider
A focused, well-structured franchise marketing plan can significantly save time and money. A franchise marketing plan tailored towards maximising the potential in each sector of your business is key. It sounds easy but it is challenging when it comes to executing an effective marketing plan template. Table of contents: How to Write a Marketing Plan … Continued
- 27th July, 2021
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5 minutes to read
22 Unmissable Places Where You Must Advertise Your Franchise
The underlying question is where to advertise your franchise. There are both online and offline platforms proven to be effective when used correctly for franchise marketing strategies to promote your franchise. Read further to find out which platforms they are. Online platforms The importance of digital marketing strategies for franchise businesses cannot be underestimated. You … Continued
- 27th July, 2021
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5 minutes to read
Should You Use a Franchise Consultant
An Introduction to Franchise Consulting Services It doesn’t matter whether you’re a new or established franchisor or even a prospective franchisee – you can make use of professional franchise consulting services. But what does a franchise consultant do? Table of contents: How You’ll Benefit If You’re a Franchisor How You’ll Benefit If You’re a Franchisee … Continued
