Franchising vs. Licensing: All You Need to Know
In the business world where business expansion is the talk of the day, it’s crucial to know the differences between licensing vs. franchising so that you can make more informed decisions. Indeed, while both licensing and franchising share some similar characteristics, they differ in other key areas. These differences need to be kept in mind … Continued
Before You Buy: Important Questions to Ask Your Franchisor
Joining the world of franchising is an exciting journey to embark upon. It offers a plethora of advantages to franchisees that can truly help propel them forward on the road to business ownership. However, much like any business venture, due diligence is a must. This involves doing fundamental research into the franchisor, current franchisees and … Continued
Building Brand Awareness For Franchises
Many franchisors spend years developing and refining their business model and brand before franchising their business. A franchisor’s brand is one of the major selling points for prospective franchisees and it’s also an important way to gain more customers, including improving customer loyalty. With the massive audiences of consumers being online in our day and … Continued
Franchise Fame Founder and CEO Dani Peleva Named Finalist in 19th Annual Stevie® AWARDS For Women in Business
Stevie Award Winners to Be Announced in Las Vegas on November 11 Franchise Fame Founder and CEO Dani Peleva was named a Finalist in the Woman of the Year – Franchising category in the 19th annual Stevie® Awards for Women in Business, and will ultimately be a Gold, Silver, or Bronze Stevie Award winner in … Continued
The Importance of a Digital Marketing Strategy for Your Franchise Business
Gone are the days of traditional advertising through media outlets like newspapers, magazines, radio and television. Although these channels still play an important role in franchise marketing, the world of digital marketing and advertising is coming to the fore. The reasons for this? The proliferation of the internet and its many many uses and applications … Continued
What Does It Mean To Run a Part-Time Franchise?
Whether you’re in retirement looking for something productive to fill your time with or you’re already employed but would like to dip your toes in the business world before taking the plunge, a part-time franchise opportunity could be just what you need. As with most things in life, a part-time franchise comes with pros and … Continued
11 Risk Factors to Consider Before Buying a Franchise
Risk evaluation is one of the most important aspects of getting into business. And the same is true if you’re interested in pursuing a franchise opportunity. It must be remembered that every business venture entails some form of risk and franchises are not immune from these. However, the risk of a franchise is considered much … Continued
The Franchise Agreement – Everything You Need to Know
The franchise agreement is one of the most important contracts you will sign as either a franchisor or a franchisee. It is the cornerstone of the relationship between both parties as it sets out each one’s rights, responsibilities and obligations. But there are multiple other aspects covered in a franchise agreement which you need to … Continued
What is the Franchising Code of Conduct?
Franchising across the UK has undergone tremendous changes since the concept of franchising first came about in the middle of the 20th century. One of the most fundamental changes has been the establishment of the British Franchise Association (bfa) as far back as 1977 and the development of its Franchising Code of Conduct. The reason … Continued