14th March, 2023-
6 minutes to read
How to Franchise Your Service Business
If you currently run a service-based business and it has performed well over time with a proven business model, you may now be thinking about business expansion. One option you have is franchising. But with this comes the question of how to franchise a service business. Especially since service franchising, and franchising in general, are … Continued
- 16th January, 2023
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8 minutes to read
Franchising Basics: What is Franchise Development?
Almost every successful business owner thinks about ways of scaling their business and replicating that success elsewhere. Their options often include doing this through the application of their well-established business model in other locations. When a business owner seeks to pursue franchising as a way of expansion, the process is often referred to as franchise … Continued
- 6th January, 2023
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6 minutes to read
How to Maintain a Good Franchise Reputation Online
No business wishes to be in a position of having to deal with mistakes and unhappy customers. But the reality is that it happens. Business owners have two options in such cases: ignore or avoid the situation, and deal with it half-heartedly. Alternatively, they can respond and address concerns promptly and directly, which will ultimately … Continued
- 3rd January, 2023
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6 minutes to read
How To Find Franchisees To Grow Your Business
The discussion in the franchising world is shifting from how to find franchisees to how to find good franchisees. If you are finding that you’re receiving a lot of leads but few of them are high-quality ones, then you may need to rethink your franchise recruitment process. But what is franchise recruitment, why is it … Continued
- 16th December, 2022
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11 minutes to read
Franchise Marketing Trends in 2023
The year 2022 is rapidly coming to an end. For many franchisors and franchisees across the UK, it was characterised by a post-pandemic rebound resulting in more opportunities for growth. Dozens of new franchisees were onboarded. Many franchisors sought to expand their businesses. But one thing that has been a constant in franchising throughout the … Continued
- 1st December, 2022
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11 minutes to read
How to Write a Franchise Business Plan
Entrepreneurs who have decided to franchise their business owing to its past success and ability to replicate the business idea will need to write a business plan for a franchise. In many cases, this business plan will share many similarities with business plans for start-ups. However, a fundamental difference is that a franchise business plan … Continued
- 25th November, 2022
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6 minutes to read
How To Define a Buyer Persona For Your Franchise
In the business world, a B2B buyer persona is essential for generating quality leads, driving the sales approach, boosting engagement and development and more. The same is true for a franchise’s customer persona. These fictional personas are a great way to personalise your content and ensure you sell more franchise units to the right individuals. … Continued
- 14th November, 2022
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6 minutes to read
How to Expand Your Restaurant Through Franchising
If you have a successful restaurant business and you’ve already expanded into a couple of locations, you may have given some thought to franchising your restaurant. Franchising comes with many advantages. For starters, it can offer you more capital as you recruit franchisees to help you with your expansion efforts. You can save time as … Continued
- 31st October, 2022
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7 minutes to read
Building Brand Awareness For Franchises
Many franchisors spend years developing and refining their business model and brand before franchising their business. A franchisor’s brand is one of the major selling points for prospective franchisees and it’s also an important way to gain more customers, including improving customer loyalty. With the massive audiences of consumers being online in our day and … Continued
