Our Town America

Welcome to the extraordinary opportunity of joining Our Town America, the trailblazer in New Mover Marketing since 1972. With its rich legacy and expertise, the brand has been transforming local businesses by connecting them with new residents like no other. Established in 2004, Our Town America has blossomed into a network of 44 thriving franchise units, all dedicated to reshaping how businesses engage with their communities. This is your chance to become part of the franchisor’s success story and redefine the way businesses connect with new movers.

What They Offer

Our Town America offers prospective clients a unique and strategic partnership opportunity that combines the power of direct mail marketing with cutting-edge digital technology. As a trusted new mover marketing organization, the franchisor specializes in connecting businesses with a targeted audience each month, increasing the likelihood of converting them into loyal customers. Unlike conventional direct mail approaches, Our Town America franchisees possess the distinct advantage of engaging with a fresh group of new movers every month, ensuring a continuous flow of potential customers.

What sets the brand apart is its ability to foster strong business relationships with the best local businesses across the country. Their innovative approach involves integrating traditional direct mail with digital expertise, enabling businesses to effectively reach out to potential customers. At their state-of-the-art 40,000 square foot facility, they handle all aspects of certificate printing and mailing, ensuring a seamless and professional experience for their clients. Joining hands with Our Town America means unlocking unparalleled opportunities to connect with a highly targeted audience and turn them into loyal, repeat customers.

To excel as an Our Town America franchisee, you should embody the following qualities and characteristics:

1. Business Development Expertise: Possess a keen understanding of business growth strategies and have experience in developing successful ventures.
2. Sales/Marketing Acumen: Demonstrate a strong background in sales and marketing, understanding the nuances of effective promotional strategies.
3. Community-Centric Mindset: Embrace a community-oriented approach, valuing the significance of local connections and relationships.
4. Internal Drive: Display an unwavering determination and self-motivation to achieve set goals, driving your business forward even in challenging situations.
5. Relationship Building Skills: Excel in building genuine and lasting relationships with clients, partners, and the community, fostering trust and loyalty.
6. Upbeat, Enthusiastic, and Consultative: Exhibit a positive and enthusiastic demeanor, coupled with a consultative approach to understand and meet the needs of clients effectively.

By embodying these qualities, you can thrive as an Our Town America franchisee, creating a successful and fulfilling business venture.

When you become a part of Our Town America, you can expect robust support and comprehensive training programs designed to ensure your success:

• • Marketing Support: Our Town America Corporate offers invaluable marketing support. For a nominal fee, scheduled calls are arranged with their trained appointment setters, streamlining your sales process. Additionally, franchisees have the option to enlist the expertise of the Corporate Sponsor Management Department. This department efficiently manages and maintains current clients, enabling franchisees to concentrate solely on sales efforts.
  • Training Programs: Our Town America’s training and support programs are unparalleled. The initial training at the corporate office spans over five days, providing a solid foundation for your new venture. Following classroom training, an experienced field trainer from the franchisor’s corporate office joins you in the field for up to five days, offering hands-on guidance as you launch your franchise. This personalized training ensures that you start your business journey with an expert by your side.

Post-training, their support continues with a dedicated 1-800 hotline, ensuring immediate assistance whenever you need it. Moreover, ongoing training opportunities are available throughout the year. Bi-weekly conference calls are organized by the franchisor, providing a platform for franchisees to learn innovative approaches, share best practices, and explore new technologies. This collaborative environment empowers you to continually enhance your skills and knowledge, facilitating the growth and success of your business.