Marketing & Advertising

Our Town America

Our Town America offers prospective clients a unique and strategic partnership opportunity that combines the power of direct mail marketing with cutting-edge digital technology.

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Min. investment


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Total investment


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Funding support

Assistance available
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Franchise Fees

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Level of expertise

Beginner to Senior

About Our Town America

Welcome to the extraordinary opportunity of joining Our Town America, the trailblazer in New Mover Marketing since 1972. With its rich legacy and expertise, the brand has been transforming local businesses by connecting them with new residents like no other. Established in 2004, Our Town America has blossomed into a network of 44 thriving franchise units, all dedicated to reshaping how businesses engage with their communities. This is your chance to become part of the franchisor’s success story and redefine the way businesses connect with new movers.

What They Offer

Our Town America offers prospective clients a unique and strategic partnership opportunity that combines the power of direct mail marketing with cutting-edge digital technology. As a trusted new mover marketing organization, the franchisor specializes in connecting businesses with a targeted audience each month, increasing the likelihood of converting them into loyal customers. Unlike conventional direct mail approaches, Our Town America franchisees possess the distinct advantage of engaging with a fresh group of new movers every month, ensuring a continuous flow of potential customers.

What sets the brand apart is its ability to foster strong business relationships with the best local businesses across the country. Their innovative approach involves integrating traditional direct mail with digital expertise, enabling businesses to effectively reach out to potential customers. At their state-of-the-art 40,000 square foot facility, they handle all aspects of certificate printing and mailing, ensuring a seamless and professional experience for their clients. Joining hands with Our Town America means unlocking unparalleled opportunities to connect with a highly targeted audience and turn them into loyal, repeat customers.


The Franchise Offering

Discover unparalleled opportunities as an Our Town America franchisee and unlock a world of benefits:

  1. Fast Ramp-Up: Start earning quickly with their proven system, minimizing the time between investment and profit.
  2. Low Overhead: Enjoy the advantage of operating a business with minimal overhead costs, maximizing your revenue potential.
  3. B2B Focus: Forge strong business-to-business relationships, capitalizing on a vast network of local businesses.
  4. Home-Based Business: Work from the comfort of your home, achieving the perfect balance between entrepreneurship and personal life.
  5. Proven Track Record: Leverage the brand’s 50+ years of success and expertise in new mover marketing, ensuring a solid foundation for your business.
  6. Recession Resistant: Thrive in any economic climate, as their business model remains resilient even during challenging times.
  7. Minimal Staff Requirements: Operate efficiently with little to no employees, optimizing your profits and reducing complexity.
  8. Residual Income: Build a steady stream of income through long-term client relationships and recurring revenue opportunities.
  9. Scalable Business: Expand your business effortlessly, thanks to their scalable model designed for growth and sustainability.
  10. Simplicity in Operations: Embrace a straightforward, easy-to-manage business model, allowing you to focus on what matters – driving sales.
  11. Flexibility and Quality of Life: Enjoy a flexible schedule that offers a superior quality of life, empowering you to balance work and personal commitments.
  12. High Client Retention: Benefit from our high client retention rates, ensuring a stable income and satisfied business partners.
  13. Technological Innovation: Stay ahead of the curve with our proprietary management software, offering robust security, tracking features, and mobile apps for seamless operations.
  14. Corporate Support: Let the franchisor handle the essential tasks, from printing and mailing to appointment setting and client relations, allowing you to concentrate on sales.
  15. Targeted Marketing: Utilize their unmatched filtration process to access the highest quality New Mover List, ensuring your marketing efforts are highly targeted and effective.
  16. Personalized Approach: Stand out with their unique approach, sending one-time Welcoming Gift Certificates instead of standard coupons and facilitating automatic follow-up mailings through their Loyalty Program.
  17. Community Focus: Solely target local communities by welcoming New Movers, providing a personalized touch instead of generic mass mailers.

Seize the opportunity to work from home, benefit from extensive support, and shape your success.

Who Are They Looking For?

To excel as an Our Town America franchisee, you should embody the following qualities and characteristics:

  1. Business Development Expertise: Possess a keen understanding of business growth strategies and have experience in developing successful ventures.
  2. Sales/Marketing Acumen: Demonstrate a strong background in sales and marketing, understanding the nuances of effective promotional strategies.
  3. Community-Centric Mindset: Embrace a community-oriented approach, valuing the significance of local connections and relationships.
  4. Internal Drive: Display an unwavering determination and self-motivation to achieve set goals, driving your business forward even in challenging situations.
  5. Relationship Building Skills: Excel in building genuine and lasting relationships with clients, partners, and the community, fostering trust and loyalty.
  6. Upbeat, Enthusiastic, and Consultative: Exhibit a positive and enthusiastic demeanor, coupled with a consultative approach to understand and meet the needs of clients effectively.

By embodying these qualities, you can thrive as an Our Town America franchisee, creating a successful and fulfilling business venture.

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The Cost

To embark on your journey as an Our Town America franchisee, you’ll need to consider the following costs and fees:

  1. Initial Franchise Fee: An upfront franchise fee of $47,500 is required to secure your Our Town America franchise. The franchisor proudly offers a $10,000 discount to honor Veterans’ service and dedication.
  2. Financial Requirements: Prospective franchisees are required to have a minimum net worth of $180,000, ensuring the financial stability necessary to support your franchise investment.

These costs and financial requirements are essential components of your investment in an Our Town America franchise, providing you with the opportunity to join this successful network and unlock the potential for significant returns on your investment.

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Training & Support

When you become a part of Our Town America, you can expect robust support and comprehensive training programs designed to ensure your success:

    • Marketing Support: Our Town America Corporate offers invaluable marketing support. For a nominal fee, scheduled calls are arranged with their trained appointment setters, streamlining your sales process. Additionally, franchisees have the option to enlist the expertise of the Corporate Sponsor Management Department. This department efficiently manages and maintains current clients, enabling franchisees to concentrate solely on sales efforts.
    • Training Programs: Our Town America’s training and support programs are unparalleled. The initial training at the corporate office spans over five days, providing a solid foundation for your new venture. Following classroom training, an experienced field trainer from the franchisor’s corporate office joins you in the field for up to five days, offering hands-on guidance as you launch your franchise. This personalized training ensures that you start your business journey with an expert by your side.

Post-training, their support continues with a dedicated 1-800 hotline, ensuring immediate assistance whenever you need it. Moreover, ongoing training opportunities are available throughout the year. Bi-weekly conference calls are organized by the franchisor, providing a platform for franchisees to learn innovative approaches, share best practices, and explore new technologies. This collaborative environment empowers you to continually enhance your skills and knowledge, facilitating the growth and success of your business.

Training and support

Next Steps

If you’re contemplating pursuing this franchise opportunity, simply send an enquiry and request further information. It’s easily done – fill out this form and submit it. It will take just seconds.


The information provided on this page is obtained from sources available freely on the internet. No responsibility for factual inaccuracies should be attributed to Franchise Fame.

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