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18th July, 2023-
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6 minutes to read
Exploring Effective Types of Email Campaigns for Your Franchise
If you’re about to turn your business into a franchise or you’re an existing franchise owner who would like to spice up your marketing efforts, one thing is for sure. And that is that you need effective email marketing ideas to propel your business forward. Email marketing strategies are a highly effective form of communicating … Continued
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26th June, 2023-
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6 minutes to read
What Do Franchisors Look For in a Franchisee?
Every franchisor will have a set of criteria and personal qualities that they will evaluate prospective franchisees against to ensure that they find the “perfect fit” for their organisation. This franchisee buyer persona contains the full attributes of their ideal franchisee. Although the franchise-buying process involves both franchisees and franchisors, and should be looked at … Continued
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19th June, 2023-
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5 minutes to read
How to Start a Courier Franchise Business
Although old-fashioned letters are still the domain of banks and other institutions, the market for parcel delivery services is booming. According to research, the number of e-commerce users in the UK is expected to reach nearly 60 million by 2025. That’s a staggering number and it means that there will be an ever growing need … Continued
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13th June, 2023-
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8 minutes to read
How to Prepare For a Franchise Interview
If you have researched different franchise opportunities and settled on one or two of these, the next part of the process is to go through the interview with the franchisor. Although many prospective franchisees may find this step quite daunting, remember that it is a two-way street where both parties get to know each other … Continued
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7th June, 2023-
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6 minutes to read
How Can AI Technologies Influence Your Marketing Strategy?
With most franchisors having internal marketing departments, you will be well aware that this task has been highly labour-intensive until now. Over the past few years, and especially the last few months, there’s been a rise in artificial intelligence (AI) tools. Siri and Alexa aside, many franchisors already use AI in their marketing efforts in … Continued
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29th May, 2023-
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6 minutes to read
Which Industries Are Most Likely to Franchise?
In the UK, the franchise industry, although unregulated, is extensive and it’s expected to see continued growth over the coming years. If you currently run a business and want to know what are the most common franchise industries or you’re a prospective franchisee doing their homework, you’ve come to the right place. In this article, … Continued
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15th May, 2023-
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7 minutes to read
The Ultimate Due Diligence Checklist for Future Franchisees
The process and prospect of buying into a franchise is an exciting one. However, prospective franchisees are advised to carry out a due diligence process to avoid letting their emotions cloud their judgement. If you’ve heard about due diligence as a necessary step in your research process but aren’t sure what it means, you’ve come … Continued
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9th May, 2023-
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7 minutes to read
Franchise Training: The Most Common Questions Answered
Franchisors who sell their franchise opportunities to prospective franchisees often offer a range of benefits that come with the package. There is usually a mix of training and support, marketing and advertising, business development, location build and outfitting, recruitment, financing and payroll and a whole lot more. When you are evaluating different franchise opportunities, you … Continued
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3rd May, 2023-
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7 minutes to read
Complete Email Marketing Guide for Franchises
Franchisors have a dual job when it comes to marketing. On the one hand, they market to their customers. On the other hand, they market to prospective franchisees. One of the best ways to achieve this dual objective is through email marketing. The reason behind this is simple: it’s a highly effective way of building … Continued
