Franchise Training: The Most Common Questions Answered
Franchisors who sell their franchise opportunities to prospective franchisees often offer a range of benefits that come with the package. There is usually a mix of training and support, marketing and advertising, business development, location build and outfitting, recruitment, financing and payroll and a whole lot more. When you are evaluating different franchise opportunities, you … Continued
Complete Email Marketing Guide for Franchises
Franchisors have a dual job when it comes to marketing. On the one hand, they market to their customers. On the other hand, they market to prospective franchisees. One of the best ways to achieve this dual objective is through email marketing. The reason behind this is simple: it’s a highly effective way of building … Continued
How to Open a Coffee Shop Franchise in the UK
If you’ve always dreamed of opening a coffee shop in the UK, you may have been drawn to the business concept for a number of reasons. You may always have wanted to be your own boss, manage your own time, get involved in your community and have the independence that few businesses offer that coffee … Continued
How to Open a Gym Franchise
With the Covid-19 pandemic thankfully behind us, many social distancing restrictions have fallen away. As such, gym-goers are back in full swing as they get back in shape and seek to stay healthy. If you are a savvy aspiring entrepreneur who is wondering how to start a gym franchise, this post is for you. Find … Continued
The Importance of Diversity and Inclusion in Franchising
Cultural diversity and inclusion are not just fluff words to be used to conveniently tick corporate boxes. Instead, they are important pillars of societal, community and business growth and development. But what role does cultural diversity and inclusion play in franchising and what do these terms mean in the first place? Read on to find … Continued
How to Start Your Own Beauty Salon Franchise
Crunching some numbers, it has been estimated that the beauty industry in the UK was worth £27 billion just three years ago. Yes, the pandemic struck, but the industry is on the rise again. Why? Because men, women and children will always need haircuts alongside pampering themselves with a pedicure, a manicure or a spa … Continued
How To Build a Local Marketing Strategy for Franchises
Your franchise marketing strategy wouldn’t be complete without local marketing for franchises. And there are several reasons for this. Firstly, your franchisees operate at community levels, really getting to know their customers and communities. This means that if you target your local marketing strategy for franchises, your franchise business will reap the rewards. There’s a … Continued
The Importance of Local Marketing for Franchises
Here’s a fun fact: “near me” or “close by” searches have grown by 900%+ over the 2015 to 2017 period and they continue to grow. With most franchises having a physical store or location and with most customers looking for products or services you offer online, how are you taking advantage of online marketing for … Continued
How To Build a Budget for Your Franchise
A franchise budget is the cornerstone of managing your franchise’s finances and cash flow. Although numbers may not be your strong point, creating a budget for a franchise is an instrumental part of your business’ success. It’s a crucial part of your business plan before you even get started. And it’s also important. This is … Continued