11th September, 2023-
15 minutes to read
A PPC Strategy for Franchises
Franchise pay-per-click (PPC) is an essential element of the franchise marketing mix. Paid ads help franchisors in a dual way. Firstly, they can attract quality leads in the form of prospective franchisees. And secondly, they can attract new customers to their current franchise network to ensure that the business thrives. Having the right franchise PPC … Continued
- 28th August, 2023
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10 minutes to read
How to Value a Franchise Business
Determining the value of your business is an important first step in starting the process to franchising. Alternatively, if you’d like to sell your existing franchise business or you’ve got a franchise unit for sale, you need to know how to value a business so that you get the best price for it. While there … Continued
- 31st July, 2023
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14 minutes to read
How to Plan an Email Marketing Campaign for Franchises
Over half of the world’s population receives emails on a daily basis. And it’s no wonder that that’s the case. Email is a proven method for improving a business’ return on investment, strengthening brand credibility and loyalty as well as boosting sales. If you’re a franchise owner who has struggled with creating your email campaigns, … Continued
- 18th July, 2023
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14 minutes to read
Exploring Effective Types of Email Campaigns for Your Franchise
If you’re about to turn your business into a franchise or you’re an existing franchise owner who would like to spice up your marketing efforts, one thing is for sure. And that is that you need effective email marketing ideas to propel your business forward. Email marketing strategies are a highly effective form of communicating … Continued
- 19th June, 2023
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11 minutes to read
How to Start a Courier Franchise Business
Although old-fashioned letters are still the domain of banks and other institutions, the market for parcel delivery services is booming. According to research, the number of e-commerce users in the UK is expected to reach nearly 60 million by 2025. That’s a staggering number and it means that there will be an ever growing need … Continued
- 15th May, 2023
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15 minutes to read
The Ultimate Franchise Due Diligence Checklist
Doing your due diligence when buying a franchise is a sound way to perform research into your chosen franchise opportunity. This can help you avoid costly mistakes further on as you embark on a franchise journey with a firm grasp of where your business stands, where it is headed and what you can expect from … Continued
- 9th May, 2023
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12 minutes to read
Franchise Training: The Most Common Questions Answered
Franchisors who sell their franchise opportunities to prospective franchisees often offer a range of benefits that come with the package. There is usually a mix of training and support, marketing and advertising, business development, location build and outfitting, recruitment, financing and payroll and a whole lot more. When you are evaluating different franchise opportunities, you … Continued
- 3rd May, 2023
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15 minutes to read
Complete Email Marketing Guide for Franchises
Franchisors have a dual job when it comes to marketing. On the one hand, they market to their customers. On the other hand, they market to prospective franchisees. One of the best ways to achieve this dual objective is through email marketing. The reason behind this is simple: it’s a highly effective way of building … Continued
- 26th April, 2023
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11 minutes to read
How to Open a Coffee Shop Franchise in the UK
If you’ve always dreamed of opening a coffee shop in the UK, you may have been drawn to the business concept for a number of reasons. You may always have wanted to be your own boss, manage your own time, get involved in your community and have the independence that few businesses offer that coffee … Continued
