The US health and beauty franchise industry is experiencing profound change. New developments are blending traditional salons, medspas, fitness, and wellness under creative models that cater to today’s demand for holistic self-care.
Today, consumers in the US are seeking more than a haircut or facial. They want experiences, community, and genuine transformation. Read to explore how shifting trends, new business models, and strong franchises are powering the next wave of personal care entrepreneurship in the US? Let’s begin.
In this article:
Industry Growth and Changing Consumer Trends
According to Grand View Research, the US personal care products market size was valued at US$73.17 billion in 2023 and is projected to grow at a CAGR of 6.1% from 2024 to 2030. With more than 740,000 industry professionals employed and new wellness concepts gaining ground, the market is ripe for expansion.
American consumers now prioritize well-being, stress relief, and improved self-image, driving demand not just in traditional salons, but also in medspas, fitness studios, and male grooming services.
- Skin care dominates at 36% of market revenue, followed by hair care (23%) and makeup (18.2%).
- Medspa concepts such as Facial Mania Med Spa capitalize on technology, health-centric treatments, and medical-grade services.
- Fitness and wellness are merging with beauty, with franchise opportunities like Crunch Fitness and Strive 11 Fitness offering hybrid experiences that combine physical activity with aesthetic enhancements.
Beauty Franchise Models Outperforming the Competition
Because successful franchise systems deeply understand these evolving consumer needs, they’re responding with specialized offerings. Let’s explore a few examples below.
Salon suite concepts
Brands such as MY SALON Suite and Sola Salon Studios provide boutique renting solutions for beauty professionals. The suite setup enables stylists to own their business within a secure, branded building, benefiting from turnkey infrastructure, business support, and marketing, all without the massive upfront investment of opening a standalone salon.
Blowout bars and specialized salons
Franchises like Blo Blow Dry Bar and Drybar focus solely on high-quality blowouts and styling in delightful environments. By simplifying service offerings and building memorable client experiences, these brands increase efficiency and customer loyalty.
Medspas and wellness studios
Medspas such as Prime IV and Facial Mania Med Spa win by offering both relaxation and advanced wellness therapies: from facials and body treatments to IV therapy. These businesses attract customers seeking long-term health benefits, not just traditional beauty fixes.
Child-friendly and family-oriented salons
Franchises like Pigtails & Crewcuts tap into the family segment by offering reliable, safe, and engaging salon services for children. This is a stable niche with recurring business.
Expanding Across Key US Regions
Health and beauty franchise opportunities are robust across every major region of the US:
- Northeast: A high population density and affluent demographics boost demand for studio suites, wellness spas, and premium salons (Sola Salon Studios, Drybar).
- Midwest: Family-friendly concepts thrive, along with cost-conscious entry-level franchises (Pigtails & Crewcuts).
- South: Rapid urbanization and health-focused populations offer fertile ground for fitness and wellness franchises (Crunch Fitness, Strive 11 Fitness).
- West: The progressive clientele here is seeking hybrid beauty-wellness offerings. Technology-driven medspas and innovative suites are expanding rapidly (Prime IV, MY SALON Suite).
Find excellent opportunities in states such as Texas, California, Florida, New York, North Carolina, South Carolina, and Georgia.
Franchise Investments and Success Factors for the Beauty and Health Industry
A beauty franchise’s upfront investment typically ranges from $30,000 to $545,000+, with entry-level, niche, and luxury options. For example, below are some franchise opportunities in this sector with their associated initial fees:
- Pigtails & Crewcuts: $29,999+ (children’s salon)
- MY SALON Suite: $250,000+ (salon suites)
- Sola Salon Studios: $545,475+ (high-end suites)
- Prime IV: $164,633 (IV wellness)
- Facial Mania Med Spa: $250,300 (medspa wellness)
- Crunch Fitness: $304,500 (fitness studio)
Why Wellness Franchises Are Future-Proof
There are many reasons why investing in a beauty franchise concept is worthwhile. Apart from surging consumer interest, these opportunities are also financially rewarding. Here are a few other reasons to consider them:
- Consumer interest is surging in preventative care, holistic therapies, and hybrid beauty-wellness services.
- Technology-driven solutions (bookings, personal care records) and personalized experiences give franchise brands a competitive edge.
- Recurring service models and scalable operations (especially with studio suites and fitness/wellness hybrid franchises) mean sustainable, predictable revenue.
Getting Started
If you’re an entrepreneur who is interested in these opportunities, we invite you to explore our full category opportunities at US health and beauty franchises. Each listed franchise profile details investment information, growth strategies, and links to available opportunities by state.
Conclusion
The US health and beauty sector is undergoing a generational shift. Entrepreneurs who tap into high-growth models such as medspas, suite rentals, hybrid fitness/beauty centers, and family-oriented salons stand to benefit from one of America’s most robust markets.
Selecting a franchise with proven systems, strong support, and trending demand is key to sustained success.
